FlyOakland2IAH
Topic Author
Posts: 53
Joined: Mon Aug 06, 2007 9:08 am

New Southwest TV Ads

Sun Sep 02, 2007 11:42 pm

I saw some new Southwest TV ads when watching the Cal-Tennesse game last night. The theme was "It's like having your own company plane" with all their non-stops. A couple of ads took digs at regional jets, one showing a flight attendant practically on her knees in a tiny aircraft interior so that she could keep her head from bumping the ceiling. Then the voiceover states that all Southwest flights are on "roomy 737s". Times have changed now that 737s are considered "roomy".

But it seems that Southwest is trying to distinguish itself from the pack by advertising better service, rather than just low fares.

Any thoughts on the new Southwest ads?

I'll be without Internet until tomorrow night, looking forward for comments.

P.S. Go Cal Bears!
 
floorrunner
Posts: 187
Joined: Thu Jan 08, 2004 7:11 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 2:09 am

Quoting FlyOakland2IAH (Thread starter):
But it seems that Southwest is tryingrnto distinguish itself from the pack by advertising better service,rnrather than just low fares.

They are also advertising that they do not charge any re booking fees.
 
siromega
Posts: 564
Joined: Mon Sep 12, 2005 11:57 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 2:16 am

ever since a month or two ago when the wn blog mentioned the no fees for changing fares I've seen more ads for that too (I'm at midway now and I just saw a big ad).
 
SPREE34
Posts: 1574
Joined: Tue Jun 29, 2004 6:09 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 2:29 am

Quoting FlyOakland2IAH (Thread starter):
Southwest is trying to distinguish itself from the pack by advertising better service, rather than just low fares.

That should be an easy distinction to make. The truth is usually an easy sell.

Quoting Floorrunner (Reply 1):
They are also advertising that they do not charge any re booking fees.

That will hit home with the business guy who is tired of getting raped every time his plans change.

Quoting FlyOakland2IAH (Thread starter):
Times have changed now that 737s are considered "roomy".

I never saw a perception that the 737 wasn't roomy. Not "big" maybe, as for a time (70s-80s)it seemed people got used to airliners being half full DC-8s, 10s, and L1011s. A 3/4 full E145 sure isn't roomy.
I don't understand everything I don't know about this.
 
twal10114ever
Posts: 48
Joined: Sat Aug 04, 2007 8:00 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 2:42 am

Quoting FlyOakland2IAH (Thread starter):
But it seems that Southwest is trying to distinguish itself from the pack by advertising better service, rather than just low fares.

Yes, not nickel and diming your passengers to death by charging $3 for a package of trail mix among other things can go a long way. I know I don't appreciate having to pay a $10 reservation fee if I need the assistance of a reservation's agent. WN's service used to be average among airlines, but they have done a smart thing in my mind, haven't changed that a bit and now compared to almost any other airline, their service comes out on top at no extra cost to the company.
 
AeroWesty
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 2:48 am

Quoting FlyOakland2IAH (Thread starter):
The theme was "It's like having your own company plane" with all their non-stops.

That theme is over 20 years old, perhaps more:

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SPREE34
Posts: 1574
Joined: Tue Jun 29, 2004 6:09 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 3:16 am

"It's like having your own company plane" The phrase is different than I remember from "The Company Plane" days.

Even if the theme is 20 years old, Southwest is smacking the dog squeeze out of the other carriers when it comes to delivering the product, and quality of product.
I don't understand everything I don't know about this.
 
InnocuousFox
Posts: 2556
Joined: Sat Dec 06, 2003 1:30 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 5:29 am

Quoting Floorrunner (Reply 1):
They are also advertising that they do not charge any re booking fees.



Quoting SPREE34 (Reply 3):
That will hit home with the business guy who is tired of getting raped every time his plans change.

Been there. I had to change flights 4 times in 3 days when on a contract one time. The rebooking fee alone was $50 back then (1998). Thankfully, my client was paying for it. I've also had to push a few back by a few hours.
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Arcrftlvr
Posts: 393
Joined: Fri Nov 03, 2006 11:30 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 6:32 am

As soon as other airlines recognize the $100 change fee causes them to lose business, they may think about eliminating it completely. It's such a b.s. fee. I understand the logic behind it, but what ends up happening is their most frequent travelers (best customers) get screwed.
 
AirframeAS
Posts: 9811
Joined: Thu Feb 05, 2004 3:56 pm

RE: New Southwest TV Ads

Mon Sep 03, 2007 6:36 am

Quoting FlyOakland2IAH (Thread starter):
Then the voiceover states that all Southwest flights are on "roomy 737s".

Maybe this is a counter against Skybus and Virgin America?? Perhaps??
A Safe Flight Begins With Quality Maintenance On The Ground.
 
Tango-Bravo
Posts: 2887
Joined: Sun Jun 17, 2001 1:04 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 9:33 am

Quoting AirframeAS (Reply 9):
Maybe this is a counter against Skybus and Virgin America?? Perhaps??

How would "roomy 737s" be to counter Skybus and Virgin America who fly A319s and A320s? Unless, perhaps, the reference is to more legroom between rows of seats?
 
hnl-jack
Posts: 256
Joined: Wed Mar 14, 2001 10:34 pm

RE: New Southwest TV Ads

Mon Sep 03, 2007 9:48 am

Just flew Delta's CRJ 900 (Skywest) round trip between SLC and Den and really enjoyed it. Perhaps the cabin isn't as wide as the 737, but the 2 x 2 seating was great with what I perceived to be more leg room than Southwest's 737's.
 
flyCMH
Posts: 2155
Joined: Fri Jul 09, 1999 12:15 pm

RE: New Southwest TV Ads

Mon Sep 03, 2007 10:25 am

Quoting Tango-Bravo (Reply 10):
Quoting AirframeAS (Reply 9):
Maybe this is a counter against Skybus and Virgin America?? Perhaps??

How would "roomy 737s" be to counter Skybus and Virgin America who fly A319s and A320s? Unless, perhaps, the reference is to more legroom between rows of seats?

Most definitely. When Skybus launched their advertising spree here, Southwest countered with many of the ads described. The two they used most, however, included a gentleman getting nickle-and-dimed for everything on the plane from opening an overhead bin to lowering a window shade, and a flight attendant describing the cost of everything on the plane, including the ability to push the call button.
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ChiGB1973
Posts: 1394
Joined: Mon Mar 22, 2004 6:39 am

RE: New Southwest TV Ads

Mon Sep 03, 2007 11:27 am

Quoting HNL-Jack (Reply 11):
Just flew Delta's CRJ 900 (Skywest) round trip between SLC and Den and really enjoyed it. Perhaps the cabin isn't as wide as the 737, but the 2 x 2 seating was great with what I perceived to be more leg room than Southwest's 737's

WN - 32"

http://www.uk-air.net/seatpitch.htm

Skywest CRJ 900 - 33"

http://www.skywest.com/media/Press%20Releases/2006/July/CRJ900.pdf

M
 
AirframeAS
Posts: 9811
Joined: Thu Feb 05, 2004 3:56 pm

RE: New Southwest TV Ads

Mon Sep 03, 2007 4:27 pm

Quoting Tango-Bravo (Reply 10):
How would "roomy 737s" be to counter Skybus and Virgin America who fly A319s and A320s? Unless, perhaps, the reference is to more legroom between rows of seats?

Its all about the seat pitch and the service. And see reply #12.
A Safe Flight Begins With Quality Maintenance On The Ground.
 
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SLCUT2777
Posts: 3411
Joined: Sun Jan 01, 2006 12:17 am

RE: New Southwest TV Ads

Tue Sep 04, 2007 4:53 am

Quoting FlyOakland2IAH (Thread starter):
A couple of ads took digs at regional jets, one showing a flight attendant practically on her knees in a tiny aircraft interior so that she could keep her head from bumping the ceiling.

 laughing  That has been a trademark of WN advertising for several years. I remember 10-15 years ago when Herb came out dressed as a football referee and made "personal foul" calls against folks dressed as DL gate agents. DL countered with their infamous cattle round-up ad's digging at WN.

Quite interestingly WN has now for several years not advertised at BYU football, yet DL now has a spot on BYU's north scoreboard:


P.S. Go B.Y.U. Cougars!
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