Midwest Express: A Great Model!

Sat Aug 19, 2000 12:31 am

It looks like new start ups these days are catering to the discriminating market, and not necessarily following Southwest, Spirit, and the like.

Here is the article about another MIDEX clone soon to spread their wings!

Proposed airline modeled after Midwest Express

By Avrum D. Lank
of the Journal Sentinel staff

Last Updated: Aug. 17, 2000

Two former executives of Midwest Express Airlines are involved in an effort to start a similar carrier based in Dayton, Ohio, according to filings with the U.S. Department of Transportation.

Dennis J. Crabtree and Roland E. Breunig are senior vice presidents of HeartLand Airlines. Crabtree also is chief operating officer of the proposed carrier, while Breunig is chief financial officer.

Crabtree was senior vice president of operations at Oak Creek-based Midwest Express from 1995 to 1998. Breunig was chief
financial officer and treasurer of Midwest Express in 1995 and '96.

HeartLand wants to start service from Dayton in June 2001.

It is the second new carrier to model itself after Midwest Express and hire former Midwest Express executives.

Legend Airlines, based at Love Field in Dallas, began flying earlier this year using the Midwest Express service model. It employs three former Midwest Express executives, including Lisa Bauer, Legend's senior vice president of marketing and customer service.

HeartLand told the DOT it plans to provide service between Dayton and 14 cities in its first year, with a "passenger service model
similar to that offered by Midwest Express."

The filing did not say what markets HeartLand would serve. Skyway Airlines, the commuter affiliate of Midwest Express, provides
non-stop service between Milwaukee and Dayton in 19-seat Beechcraft 1900D propjets.

HeartLand plans to use six new Boeing 717 jets with 88 seats each, as well as contracting with a regional carrier to feed traffic to its
Dayton hub. Seating on the 717s will be two-by-two, as in Midwest Express planes, and meal service will feature china, also like Midwest Express.

William R. Howard will be HeartLand's chairman and chief executive officer. He had been chairman of TransWorld Airlines from
1993 to 1995. He owns 4.7% of the company. Crabtree has 3.5%, Breunig 3.3%.

Appeared in the Milwaukee Journal Sentinel on Aug. 18, 2000.

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Joined: Wed May 24, 2000 12:47 am

RE: Midwest Express: A Great Model!

Sat Aug 19, 2000 1:19 am

This has me wondering if a new trend is beginning. Legend Airlines just got started, now possibly HeartLand.

And what was pointed out in a recent thread, the new Pan Am has fewer seats in their 727s and fresh baked goods on board, for competitive fares. Not totally YX, but not Southwest, either.

Anyway, it should be interesting to see what happens. Maybe this is wishful thinking, but if enough airlines like HeartLand (or even Pan Am) can get off the ground, perhaps there will be a return to better service by other airlines in the future.