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YNGguins
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Posts: 259
Joined: Tue Jun 26, 2007 6:08 am

Youngstown-Warren Looking For Marketing Director

Thu Sep 20, 2007 7:38 pm

Link to Article:
http://tribune-chronicle.com/News/articles.asp?articleID=22719

After years without any form of a marketing director, the Youngstown-Warren Regional Airport is looking to start a new position at YNG to market the facility. All of this is in response to the news that RTI Titanium in Niles, OH; which provides metal for the A-380, may move its corporate HQ out of Niles to an area with more airline traffic.

The position could have a salary of nearly 6 figures; but that is all going to be based on results. I myself have a ton of ideas for the facility and would apply, but I like my job right now as it is!

I honestly believe someone on this site with millions in visitors will see this information and consider applying if you live within the region. This is a job I think a lot of people would enjoy having, as you try to ultimately grow an airport from scratch!

Anyone interested in applying for this job? If so, reply back in here so we can all hear your thoughts, and I can hook you up with the email/phone of the Airport Director, who is a really nice guy!
I am PROUD to live in the greatest country on earth: The United States of America!
 
ouboy79
Posts: 4111
Joined: Sun Nov 18, 2001 1:48 pm

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 3:30 am

There is one at TOL you can have.  Smile
 
toltommy
Posts: 2487
Joined: Tue Dec 09, 2003 9:04 am

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 10:01 am

Quoting Ouboy79 (Reply 1):
There is one at TOL you can have.

Wouldn't the current marketing director at TOL have an issue with that?
 
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YNGguins
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Posts: 259
Joined: Tue Jun 26, 2007 6:08 am

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 11:08 am

I will not tolerate someone hired from the Mahoning Valley. I posted it on here with the hope of someone from Ohio, Pennsylvania, or New York would see this as an opportunity to use their aviation enthusiasm and ideas put to work to help out YNG.

I truly believe there are people on this site within 100 miles of YNG that could put together a quality marketing plan to make YNG beneficial again.

6 Figures wouldn't hurt either.
I am PROUD to live in the greatest country on earth: The United States of America!
 
atlaaron
Posts: 973
Joined: Mon Apr 24, 2006 11:30 pm

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 11:38 am

Your blog says the position has been filled? So I am confused, is it filled or is it open? Please see my IM to you also.
 
flyinryan99
Posts: 1427
Joined: Sat Feb 17, 2001 6:54 am

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 12:41 pm

Quoting TOLtommy (Reply 2):
Wouldn't the current marketing director at TOL have an issue with that?

Then again why would YNG want him?  Yeah sure
 
ouboy79
Posts: 4111
Joined: Sun Nov 18, 2001 1:48 pm

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 7:06 pm

Quoting Flyinryan99 (Reply 5):
Then again why would YNG want him?

Well to help raise load factors by cutting frequencies of course...geez. I mean, high load factors is the way to attract new business...isn't it? lol
 
PanHAM
Posts: 8533
Joined: Fri May 06, 2005 6:44 pm

RE: Youngstown-Warren Looking For Marketing Director

Fri Sep 21, 2007 7:15 pm

NEOTEC is trying to develop that airport for many years, including attrracting international business-. There is simply not enough business available in that region and CLE + CAL are too close to justify the expense.

Unless they land an integrator who developes the site , like ABX/DHL did with ILN, no chance. There are simply too many airports in the demographic centre looking for the same clients.
powered by Eierlikör
 
toltommy
Posts: 2487
Joined: Tue Dec 09, 2003 9:04 am

RE: Youngstown-Warren Looking For Marketing Director

Sat Sep 22, 2007 10:21 am

Quoting Ouboy79 (Reply 6):

Well to help raise load factors by cutting frequencies of course

Wow, you guys sure seem bitter.... You make it sound like KN made the decision to cut frequencies, not the airlines....
 
KarlB737
Posts: 2634
Joined: Sat Mar 20, 2004 9:51 pm

RE: Youngstown-Warren Looking For Marketing Director

Sun Sep 23, 2007 12:16 am

There are some very pointed facts that are being uncovered in this story and another which I will now provide. It is what I call the story behind the story.

For starters from the Tribune Article:

If you take a closer look at the Tribune article what is the very first word: Stung

Why did the YNG Administration wait to be "stung" by the news that a company (RTI International Metals, Inc.) that wanted to function in the area would require an airport with air service. What does that tell the local flyers about the motivation by the YNG Administration to provide such a service if a company doesn't require it?

"Thomas Petrarca, a port authority board member, said the airport never can expect to approach the success of the Akron-Canton Airport unless it abandons the excuse that it can't afford to be proactive. It has to sell itself to the public and to the airlines, he said."

What a concept: Sell yourself to the public and to the airlines. What does that require? Communication. No evidence can be found by local interested parties of any communication between the airport and the surrounding public.

This article also seems to state that a positive approach should be on the table. I believe that a First Class Airport Presentation to select airlines needs to be prepared and is clearly in order. Other regional airports have done this with notable results.

The other article: The Vindy

Airport Officials Mull Marketing Director

http://www.vindy.com/content/business_tech/365550912139798.php

Now from this report comes their own admission:

"We've been negligent in not marketing the airport," said Don Hanni Jr., a board member since the end of 2005."

"When he asked Bowser whether anyone had specifically asked RTI about its airline needs in recent years, Bowser said no"

Why does a community keep these guys at the helm? The local flyers deserve effort for their tax dollars.

"Taylor said the Akron-Canton Airport was successful in attracting airlines by talking directly to companies and getting commitments from them on the amount of air travel they would use locally if it was available."

I am always reading about other airports that apply common sense creativity and put it into action. FNT, RFD, and now CAK seem to be capable of moving forward in the 21st century even in a similar georgraphical situation.

The population of the Youngstown-Warren area should be livid in reaction to this damaging information.

"He said he has been waiting for months for the Federal Aviation Administration to report which airports have been chosen to receive Small Community Air Service Development grants."

They are banking the entire future of the airport on a SCASD. What is their backup plan for immediate execution if the SCASD proposal fails? Waiting and hoping is hardly a component of determination to move forward with positive results.

Fedex was looking for a spot in this area for a new Ground Operation during this past year. The Ground Operation building would not require being near an airport but at the very least the airport could have made an offer to them which might have provided some additional revenue. Even if Fedex said no at least the YNG administation could have provided the appearance of functioning.

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