b777a340fan
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Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 10:06 pm

I heard on the radio this morning that, in order to generate more revenues, airports (including the likes of LAX, DXB) are introducing billboard advertisements at the end of their runways. Experts hypothesize that since electronics and in-flight entertainment are turned-off during landings, passengers are more likely to look out their window. Not a Nobel Prize worthy idea, but it's still pretty cool. I can imagine a company leasing the entire runway and doing something like a comic book where it would look like something in motion... Pretty cool, can't wait to see one! Big grin
 
PanHAM
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 10:22 pm

My first impression when I read the headline was - wow, General Accident Insurance has an ad painted right on the runway next to the cheker boards. All you need is an Airbus with a wheel camera and the TV monitors operating furing take off.

On second thoughts I say, thank God we have the FAA , the LBA in Germany and their counterparets all over the world who have a word to say when it would come to that. The mandatory security zones would make such an idea virtuaölly impossible on airport grounds.

Besides that - nothing new. Just look outside at roottops farms and fields and you will see a lot of advertising. No revenue for the airport, although.
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SLCUT2777
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 10:24 pm

Quoting PanHAM (Reply 1):
Besides that - nothing new. Just look outside at roottops farms and fields and you will see a lot of advertising. No revenue for the airport, although.

Seeing Ford's big plant at the east end of ATL after seeing the "Fly Delta Jets" sign comes to mind.
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defaerosales
Posts: 35
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 10:40 pm

Quoting PanHAM (Reply 1):
The mandatory security zones would make such an idea virtuaölly impossible on airport grounds.

However, it would be a bit of fun to duplicate the old Burma-Shave signs that used to appear on highway shoulders. If you are old enough, you may remember the signs were about 1/4 mile apart or so.

(For the non-US folks, here's a summary: http://en.wikipedia.org/wiki/Burma-Shave )

At Newark, maybe something along the lines of

Going faster...
Almost quick enough
Now pick up the gear
And show your stuff


-- or --

On the brakes
Safely down from the blue
You've arrived in Newark
Welcome to the Zoo


Please don't flame me from EWR, I'm a longtime Continental Platinum flyer and get thru there all the time!
 
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tjwgrr
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 10:44 pm

Reuters article I posted on another thread:

LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....

http://uk.reuters.com/article/domest...=RSS&feedName=domesticNews&rpc=451
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cornish
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 11:47 pm

Quoting Tjwgrr (Reply 4):
LONDON (Reuters) - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.....

Well for many years Brentford football club in West London has made some handy extra revenue from having a large advertisement painted on the roof of their main stand in clear view of those sitting on the right hand side of aircraft on final approach into LHR from the east.

For a long time it was KLM painted on there, last time i noticed I think it was Qatar Airways.
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
 
noelg
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RE: Gear Up For Ads At The End Of Runways...

Tue Sep 25, 2007 11:59 pm

There are already ads alongside runway 9L/27R at LHR, along the inside of the fence.

I think it's pretty cool, after a long flight - you know you've arrived when you see country-specific ads before you even get off the plane!
 
PanHAM
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RE: Gear Up For Ads At The End Of Runways...

Wed Sep 26, 2007 12:49 am

Quoting DefAeroSales (Reply 3):
However, it would be a bit of fun to duplicate the old Burma-Shave signs that used to appear on highway shoulders. If you are old enough, you may remember the signs were about 1/4 mile apart or s

I am old enough that I could have seen these signs as a boy, however, my first trip to the US was in 1969.

Quoting Noelg (Reply 6):
think it's pretty cool, after a long flight - you know you've arrived when you see country-specific ads before you even get off the pla

Yes, forgot about that. BAA never leaves out a chance to make a pound.
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Coronado990
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RE: Gear Up For Ads At The End Of Runways...

Wed Sep 26, 2007 1:11 am

Reminds me of thet the old Kai Tak in Hong Kong....


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