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LAXintl
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Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 1:48 am

Not a new concept, however the scale of the propsed adds are quite something.

Quote:
Ads the size of 3 football fields may greet you at LAX

With the glut of advertisements hitting airline passengers everywhere from terminal walkways to in-flight magazines, companies will soon reach new heights in hawking their wares.

Signs the size of three football fields are expected to appear along the flight paths of Los Angeles International Airport and other hubs across the country as part of a marketing blitz crafted by Ad-Air, a London-based advertising agency.

The signs would lie flat on the ground and are expected to be spotted by passengers aboard flights coming in and out of LAX as soon as next year, according to Kate Rosser, an Ad-Air spokeswoman.

The company plans to unveil the first ads in the United Arab Emirates, beginning with Dubai next month, and eventually moving to some of the world's busiest airports - London's Heathrow, Chicago's O'Hare, Tokyo's Narita, Paris' Charles de Gaulle and LAX.

"We'll be reaching millions of airline passengers in their seats and millions more through the power of word of mouth," said Paul Jenkins, Ad-Air's managing director. "Ad-Air will be offering advertisers a simply unprecedented marketing opportunity and creative agencies a unique canvas to work with."

Full storey
http://www.dailybreeze.com/news/articles/10138196.html
From the desert to the sea, to all of Southern California
 
contrails
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 1:58 am

Quoting Laxintl (Thread starter):
"We'll be reaching millions of airline passengers in their seats

If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.

I see this as a big gamble, but then I'm not in advertising.
Flying Colors Forever!
 
PHKLM
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:05 am

Quoting Contrails (Reply 1):
I see this as a big gamble, but then I'm not in advertising

Our planet is getting uglier with every minute that passes. Take a long hike with those 3-football-field-large ads.
 
Feroze
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:11 am

I remember over a decade ago, on approach to LHR, an ad saying "Next time, fly KLM" on the roof of a football ground, possibly Stamford Bridge.
 
pilotboi
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:34 am

Quoting Contrails (Reply 1):
If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.

There was a post a few days ago about putting billards up near the approach ends of runways. A good point was brought up. Since people can not use portable electronics below 10000 ft, they are more likely to look out the window while on approach or departure. This makes sense to me, mostly because it's true for me.
 
scutfarcus
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:45 am

Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...

My prediction is this will cause a small splash, then an uproar, and will then be regulated. That seems to be the inevitable cycle with this sort of thing when someone insists on taking it to the extreme.
 
rampart
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:47 am

Google Earth ought to charge them an access fee.

(or, maybe they're behind it!)

-Rampart
 
YULWinterSkies
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:51 am

Would not there be better use of the expensive land of the LAX area? Crazy world we live in...
When I doubt... go running!
 
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litz
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 2:58 am

Quoting Scutfarcus (Reply 5):
Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...

One quite notable example is the main Target distribution warehouse near ATL with ... yep, a humongeous red Target painted on the roof (I've always figured that's what the russkies used to aim the ICBMs ...).

Several other trucking companies near ATL also have their names/logos on their warehouse roofs.

- litz
 
goaliemn
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 3:35 am

AMS already has some ads like this on approach, if I remember correctly.
 
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LAXintl
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 3:40 am

Quoting YULWinterSkies (Reply 7):
Would not there be better use of the expensive land of the LAX area?

We're not talking about public lands, but private land. If the owners of such private properties feel they can make good sums leasing their land for the advertising why not?

Anyhow such advertising is not new to LA. Over the years various roofs and parking lots have been painted for advertising. Virgin Atlantic for two years until recently advertised on the roof of Hollywood Park race track just underneath the LAX approach path.
From the desert to the sea, to all of Southern California
 
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United787
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 3:43 am

United has a large United logo on the roof of the United Center in Chicago. I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.
 
chase
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 6:13 am

I must admit that when I lived under the approach path to IND, I considered painting my political sentiments on the roof of my house...
 
Cubsrule
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 6:21 am

There was some business near MDW a few years ago that painted "Welcome to Los Angeles" or some such on their roof for April Fools Day.

Quoting United787 (Reply 11):
I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.

The straight-in approach to 32L goes pretty much over it, IIRC, but that's an unusual approach except late at night. Occasionally when the field is on an east flow, planes coming from the southeast for 4R will also pass over it.
I can't decide whether I miss the tulip or the bowling shoe more
 
mhodgson
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 6:45 am

Brentford Football Club, which you pass overhead en-route to LHR, has Qatar Airways (IIRC) adverts painted on top of all it's stands
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EDICHC
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 3:13 pm

Quoting Feroze (Reply 3):
I remember over a decade ago, on approach to LHR, an ad saying "Next time, fly KLM" on the roof of a football ground, possibly Stamford Bridge.

As another post correctly states it is Griffin Park home of Brentford FC.

Quoting Contrails (Reply 1):
and if their shades are up,

They should be if, as described, the advertisments are placed on the approaches to the airport.
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IFEMaster
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 3:20 pm

Where on earth are they going to find 3 football fields worth of undeveloped land in Los Angeles?

Ain't gonna happen.
Delivering Anecdotes of Dubious Relevance Since 1978
 
andyinpit
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 4:44 pm

Don't forget about the huge Target symbol painted on top of, who would have thought, Target under 22R at ORD
 
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N328KF
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RE: Mega Sized Advertising Along Flight Paths

Tue Oct 02, 2007 11:12 pm

When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.

EDIT: They have changed it to say 'BOEING':


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[Edited 2007-10-02 16:21:23]
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' -Theodore Roosevelt
 
pnwtraveler
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 12:52 am

Advertising is run on impressions. The more people who see your ad and make "impressions" the more valuable. For the relatively small number of people who would see the ad looking out of the windows of planes on approach would not be as important as the news coverage of the ad itself on local and national media. There are green billboards on a grassy slope on the way into downtown Toronto on the Gardiner Expressway. Basically logos in flowers, boxwood, white stone and letters. They get "impressions" everyday from the freeway traffic and from the commuters and rail passengers that pass by. Much nicer than a hill of weeds or regular billboards.
 
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N328KF
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 12:57 am

Quoting Pnwtraveler (Reply 19):
Much nicer than a hill of weeds or regular billboards.

I don't know about your area, but around here (Chicago area) those slopes are one of the few places wildflowers are allowed to grow within the metro area itself. That's a better use than manicured invasive psecies.
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' -Theodore Roosevelt
 
luv2cattlecall
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 1:19 am

Does ATL still have the "Fly Delta Jets" one up? I've wondered why LiveTV hasn't painted anything on their roof yet..perhaps some shilling for B6  Wink ?
.
 
PlymSpotter
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 1:24 am

Quoting N328KF (Reply 18):
When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.

On approach to Manchester you fly over a large B&Q Warehouse (Home Depot style DIY centre) which advertises it's presence in 90ft high letters.
...love is just a camouflage for what resembles rage again...
 
pilotboi
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 1:41 am

Quoting Luv2cattlecall (Reply 21):
Does ATL still have the "Fly Delta Jets" one up?

Yup, in fact it was just re-lit a few weeks ago.
 
pnwtraveler
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 2:00 am

Yeah we have wildflowers planted on the sides of freeways and highways especially outside the city. I can see having signs on roofs etc. But a three football field size ad sounds expensive for what you get.

Around the YYZ they don't plant anything that encourages wildlife because they have enough of that already. You routinely see foxes inside the fence of YYZ. That and the Raptor program helps keep the bird population down. The call sign for the hawk/falcon handlers is "birdman". The otherday I saw a women in a parking lot immediately under the glide path and just across the street from the end of Runway 5/24 dump a bag of broken up bread to feed the birds. Sparrows, starlings and gulls landed in droves. I pulled beside her and politely suggested that it was a bad idea because of bird strikes. She immediately fired back it is a free country and you can't take away my rights to feed birds. A friend works in that building and when I told him about her - he saw red. Apparently the security for the building has spoken to her about it the past. They have her on security video and are planning on charging her with trespassing or littering. Turns out the birds sit and crap on some of the employees cars in the building  Big grin . Here I thought the building was doing its part for airsafety.

There is a push to turn these vast roofs into green roofs to help with rain runoff, lower temperatures in urban areas, and increase insulation in the buildings. Maybe a "reasonable" advertising scheme combined with a green conversion would have legs.
 
Type-Rated
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RE: Mega Sized Advertising Along Flight Paths

Wed Oct 03, 2007 2:02 am

Used to be back in the 50's and 60's in rural areas barn roofs would have adverts painted on their roofs. You could read them from 10,000 ft or so.
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