RichardJF, it's high time someone told you a few home truths about Air NZ
's "inability to compete" with Singapore Airlines or Emirates between the UK and New Zealand.
Firstly, Air New Zealand's two routes (via LAX
) are both SHORTER than SQ
Secondly, Air New Zealand currently has a superior product in both Business Class (lie-flat bed all the way) and Economy Class (34 inch pitch), not to mention having a Premium Economy product which SQ
cannot compete with.
Thirdly, my family alone has six (6) Air NZ
Gold Elites and Golds because when we want to travel to London we want the choice of stopping over in a shopping city (HKG
), an unspoiled tropical island (PPT/RAR/APW/NAN
) or an amusement capital (LAX
). We don't want to swelter in an excessively humid city like Singapore (1 visit every 25 years is enough for me) and if we wanted a tacky unbearably hot desert stopover we'd go to Las Vegas, not a Middle-East metropolis like Dubai. Consequently, Air NZ
's network of available city and island stopovers blows consideration of Singapore Airlines or Emirates right out of the water.
Fourthly, Air NZ
's cost-base is highly competitive, and far lower than the likes of Qantas.
Fifthly there is the most important consideration, which you seem unwilling (I don't want to say unable) to grasp. New Zealand is one of the absolute poorest OECD countries. Outward passengers from NZ
cannot balance the books long-haul: the very sensible business model is to fly to much richer markets like the USA, UK and Canada where there is a market of much more profitable passengers to carry.
If, as you suggest, double-daily LHR
services were dropped and replaced with occasional services via Cancun to Stansted we would find that Air NZ
would totally surrender those high-yield UK and US based passengers to Virgin Atlantic and BA
. And the residual low-yield passengers are a waste of space and money.
long ago made a strategic (and sound) decision that the lowest fare, lowest profit Economy passengers could be gifted to the likes of Royal Brunei, Emirates and Singapore Airlines while it would concentrate on more profitable passengers in every class. That is not being "unable to compete" with SQ
, it is being "unwilling to fight for the least profitable passengers".
's UK and North American policies are sound, and to be commended.