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Dalavia
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Air Tanzania New Image

Mon Oct 08, 2007 12:09 am

Following the parting of the ways with South African Airways, Air Tanzania has developed a new image.

It is based on a stylised "A" with a displaced stroke to make a "T" also, shaped like the snow-capped peak of Mount Kilimanjaro, all within an oval shape.

It can be seen on the Air Tanzania website (www.airtanzania.com). In fact, that's about ALL that can be seen on the website, as it is being upgraded to reflect the new image.
 
USADreamliner
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RE: Air Tanzania New Image

Mon Oct 08, 2007 3:56 am

I don't know...

At first, I had the idea that it could be a livery for a japanese airline...the A and the T looks like a stroke of japanese caligraphy...and the mountain like the mount Fuji!

I have to wait and see it on an airplane.
 
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PM
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Joined: Wed Feb 09, 2005 5:05 pm

RE: Air Tanzania New Image

Mon Oct 08, 2007 8:30 am

Hmmm. Better than the old image for sure but it's rather lame compared to - say - the Kenya Airways rebranding. Still, I suspect the budget was pretty limited.

As for snow on the top of Kili, there's not much on the real one these days.  Sad

Fingers crossed for ATC.
 
Marambio
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RE: Air Tanzania New Image

Mon Oct 08, 2007 10:14 am

Quoting USADreamliner (Reply 1):


At first, I had the idea that it could be a livery for a japanese airline...

Yeah, it looked quite Asian to me too. Apparently they will keep the traditional giraffe, which is a good thing.

Let's see how it looks when applied to an aircraft.

Kwaherini,
Marambio
Aerolíneas Argentinas - La Argentina que levanta vuelo
 
aerokiwi
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RE: Air Tanzania New Image

Mon Oct 08, 2007 10:44 am

Quoting PM (Reply 2):
Hmmm. Better than the old image for sure but it's rather lame compared to - say - the Kenya Airways rebranding. Still, I suspect the budget was pretty limited.

Actually it looks a bit like a ripoff of the new Kenya Airways logo, with the stylised 'K' in the circle.

Doesn't really strike you as Africa. I mean, a snow capped mountain/leter 'A'?

So much potential. SIGH!
 
ENU
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RE: Air Tanzania New Image

Mon Oct 08, 2007 11:01 am

Just to give people an idea what the discussion is about:

http://www.airtanzania.com/images/placeholder.jpg
 
Marambio
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RE: Air Tanzania New Image

Mon Oct 08, 2007 12:02 pm

Quoting Aerokiwi (Reply 4):
Doesn't really strike you as Africa. I mean, a snow capped mountain/leter 'A'?

Well, the snow-capped mountain is the Kilimanjaro, Africa's highest mountain, which is in Tanzania, so it makes some sense. The A, however, I don't like either.

Saludos,
Marambio
Aerolíneas Argentinas - La Argentina que levanta vuelo
 
Orion737
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RE: Air Tanzania New Image

Mon Oct 08, 2007 12:31 pm

any chance of Air Tanzania going long haul and opening a route to LGW. I remember their 767 service. The country is increasing in popularity with tourists so it would be a good opportunity, I reckon.
 
Jj
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RE: Air Tanzania New Image

Mon Oct 08, 2007 12:51 pm

Meh... better than the last one perhaps, but I still miss the yellow and blue with the giraffe...
 
JoKeR
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Joined: Sat Nov 13, 2004 12:34 pm

RE: Air Tanzania New Image

Mon Oct 08, 2007 1:11 pm

Baaaaaad! Very amateurish! Pity that a country with so many natural beauties backed by pristine wildlife could not find something more appealing. Sure Kilimanjaro is impressive, but this logo looks like it is for an ice-cream company - designed by a 10 year-old.
Kafa, čaj, šraf?
 
ENU
Posts: 666
Joined: Tue Nov 21, 2006 12:30 am

RE: Air Tanzania New Image

Mon Oct 08, 2007 1:13 pm

Quoting Jj (Reply 8):
the giraffe

Is back again:



First posted by Omoo in the African Aviation Thread.
 
USADreamliner
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Joined: Sat Sep 17, 2005 1:33 pm

RE: Air Tanzania New Image

Mon Oct 08, 2007 1:58 pm

The airplane looks good. in my opinion, they should remove the "AT", it looks unnecesary.