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SilverJet - Special Rugby World Cup Advert

Sat Oct 20, 2007 8:10 pm

SilverJet are really pulling all the guns for their latest adverting campaign...

During half time of the Rugby World Final with England v South Africa, SilverJet airred a special Rugby World Cup advert on ITV1. It was bascially their copycat BA advert they have been using recently, with they rugby theme tune "Swing Low Sweet Chariot..." being sung and instead of their usual slogan at the end they had "Bring It Home Boys..."

This advert would have cost hundred of thousands of pounds to be airred during such a peak viewing sports event...

I thought the advert was a nice touch and definately away for this start-up airline to get their brand out and about, and maybe get people talking!
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RE: SilverJet - Special Rugby World Cup Advert

Sat Oct 20, 2007 9:27 pm

Agree with all your sentiments - thought it was a good, well-produced advert. Good on them for making the effort. Shame we were robbed of the cup by that outrageous try decision though.
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RE: SilverJet - Special Rugby World Cup Advert

Sat Oct 20, 2007 9:30 pm

i was suprised it was Silverjet, its a good time to obtain maximum brand recognition, very exspensive purchase for their marketing department!

i actually thought it was Delta or BA
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RE: SilverJet - Special Rugby World Cup Advert

Sat Oct 20, 2007 9:44 pm

I would love to try SilverJet sometime , they look to be the best of all these EOS Maxjet type of airlines.

Shame England lost , I was hoping theyd win !! Still its nice to see South Africa win also, they do deserve it. We must remember that England did very well and exceeded all expectations so they are going home with their heads high.
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RE: SilverJet - Special Rugby World Cup Advert

Sun Oct 21, 2007 8:11 am

Obviously topped up the marketing budget as they have been running full pade ads in the local DXB press over the weekend ..........
One day you are the pigeon, the next the statue ...
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RE: SilverJet - Special Rugby World Cup Advert

Sun Oct 21, 2007 7:52 pm

Also thought is was a very nice touch, Cadbury's did a similar thing with their immensly popular Gorilla advert. They must have got the chequebook out big time for all this advertising lately, the ad premiered during the Australia game, which wouldnt have been cheap. Also seeing lots of press adverts, and seeing internet banner adverts all over the place! Hope it works for them it looks like a great product.
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RE: SilverJet - Special Rugby World Cup Advert

Wed Oct 24, 2007 3:04 pm

Silverjet are now doing a follow-up promotion to commiserate over the rugby defeat with free flights to Dubai:

This week, we’re giving away free tickets to anyone called Jonny Wilkinson. Or any other name, actually.

To lift your spirits after England’s defeat, book a return flight to Dubai this week and we’ll give you a second return flight free – whatever your name is.

Simply book between 12am Sunday 21 October and midnight Saturday 27 October to receive one complimentary return ticket to Dubai – per passenger, per booking. We'll send you an email detailing how you can redeem your free flight within 48 hours.

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