AA388
Topic Author
Posts: 203
Joined: Thu Sep 13, 2007 10:26 pm

When Will WN Change Its Logo?

Sun Nov 11, 2007 1:00 pm

When will WN change its logo to that of a plane with winglets? A couple of years ago they changed the color from the gold to canyon blue.

[Edited 2007-11-11 05:07:13]
Flown on A319, A320, A321, A330-200, A340-300,600, 717, 737-3,5,7,8,9, 747-400, 757-2, 767-300, 777-200
 
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LTU932
Posts: 13090
Joined: Fri Jan 06, 2006 12:34 am

RE: When Will SW Change Its Logo?

Sun Nov 11, 2007 1:04 pm

Quoting AA388 (Thread starter):
When will SW change its logo to that of a plane with winglets? A couple of years ago they changed the color from the gold to canyon blue.

Make that WN. I doubt Air Namibia, aka SW, paints their aircraft in canyon blue.  Wink
 
CXfirst
Posts: 2920
Joined: Tue Jan 30, 2007 8:13 pm

RE: When Will SW Change Its Logo?

Sun Nov 11, 2007 1:05 pm

Such a small difference, I wouldn't hold my breath. Not the same to a totally different colour scheme.

-CXfirst
 
2H4
Posts: 7960
Joined: Tue Oct 19, 2004 11:11 pm

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 1:17 pm

Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.

An airline doesn't have to have expendable cashflow to repaint their aircraft. Aircraft are repainted at certain intervals regardless. In fact, transitioning to a new paint scheme can reduce overall costs if the new paint scheme is less complex/less costly.

2H4
Intentionally Left Blank
 
BrianDromey
Posts: 1957
Joined: Sun Dec 10, 2006 2:23 am

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 1:18 pm

Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.

Dude, you do know this is Southwest we are talking about, dont you? Their market cap is worth more than all the majors combined! They make more money than the majors too, and have a larger fleet of narrowbodies. If anyone in the US has surplus cash to 'waste' on rebranding then its WN.

How many people would notice the winglets? Not all a/c have them either, so its not misleading anyone. Rebrandings usually signify a change or a PR stunt to emphasise change/new products, etc. WN has the model nailed, and improces it bit by bit, an all singing all dancing rebrand is not what WN tend to do, They are smart enough to keep reshaping their product bit by bit.

Brian.
Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
 
ram025
Posts: 42
Joined: Tue Aug 30, 2005 2:41 am

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 3:44 pm

I dont think they need to. It would cost more to rebrand every image again.
 
zTagged
Posts: 354
Joined: Sun Oct 28, 2007 5:59 am

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 4:07 pm

Quoting Ram025 (Reply 3):
I dont think they need to. It would cost more to rebrand every image again.

Agree. They only changed the colors in what, '01? 6 years isn't sufficient time to rebrand it. They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.
Something awful.
 
SPREE34
Posts: 1574
Joined: Tue Jun 29, 2004 6:09 am

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 4:55 pm

Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting

History would seem to suggest DL and US didn't have the expendable cash flow either.
I don't understand everything I don't know about this.
 
bohica
Posts: 2319
Joined: Tue Feb 10, 2004 3:21 pm

RE: When Will WN Change Its Logo?

Sun Nov 11, 2007 5:42 pm

Why should they change their logo? The current logo has been working for them for many years. Why fix something which doesn't need to be fixed.
 
luv2cattlecall
Posts: 649
Joined: Fri Sep 28, 2007 6:25 am

RE: When Will WN Change Its Logo?

Mon Nov 12, 2007 7:55 am

Quoting SPREE34 (Reply 5):
History would seem to suggest DL and US didn't have the expendable cash flow either.

History, yes...their actions, not so much!
.

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