I think EK
has the power, the will and the money to order everything and anything... they are smart enough to lock production slots and pull an A340-600 trick on the manufacturers any time. I think it was a great trick, and if you are in their position, I think you can afford the luxury of playing these games on the manufacturers. Why is it so unbelievable, that they just might order an equal amount of 787-10s if it lives up to their expectations, and later take delivery of the better performing type? Oh, and before anyone jumps on the issue of penalty money... think again... there will always be an other product the manufacturer will be happy to relocate your money on, so they will not lose you as a customer.
One big issue that bothers me is: I am not saying that the EK
bubble will burst, or that there is no base for their shopping spree, but what most of the EK
lovers fail to see, is that the run away success of EK
came at a time when they managed to offer superior service on superior equipment in a market environment where everyone was pulling back on expenses by offering low value services, reducing costs, etc, etc... EK
has to face several issues in the future:
-Declining standards mainly due to fast expansion (I can testify on that one for sure)
style wannabes like QR
(and their product is one to look at for sure!)
-Fast growing, and very, very high standard competitors on one of their target market: India (think of what 9W
, or IT
will have to offer!!!)
-In all together they will face new and even superior products like the stunning new SQ
product, the upcoming QF
upgrade and many, many more carriers growing up and even surpassing them sometimes.
In all together, I am not saying that there is no hope for their business plan, on the contrary... if anyone can do it, EK
can... but it will be much harder and at some point their growth will stall, or there will be a total showdown between their competitors, or something will definitely happen for sure. The only thing I am optimistic about is that us, the travellers will be the big winners with airlines fighting to the dead with lower prices, possibly better services, etc... I hope...
As for their plan to start up new bases abroad to enter new markets... well, I don't see governments allowing EK
to ruin their local carriers, at least not in this form... but who knows?