WestPac (Western Pacific) was begun in April of 1995 by Edward Beauvais, formerly CEO of America West Airlines. He started WestPac with 3 737-300's. They were hubbed at COS, and was the primary reason that COS built a brand-new terminal. The fleet grew from 3 to 8 to 12 and finally to 18. For a fee, WestPac would paint their a/c in an advertiser's colors. Some of the more colorful ones were Fox Network's the Simpsons, the Stardust Hotel in Las Vegas, the Pro Rodeo Hall of Fame, the Purgatory Ski Resort in Durango, CO, etc. WestPac flew routes as far away from COS as SEA, MIA, SAN, EWR. Unfortunately, WestPac never earned a profit!!!
In late 1996, new investors took over the airline, installed some new executives who promptly decided to move the airline's hub to Denver Int'l. The fallacy of that decision was instantly apparent.....direct competition with United at one of their fortress hubs. A final chance to save the airline was created when merger talks with DEN-based Frontier Airlines were started. Frontier bailed out of the talks, and WestPac finally filed Chapter 11 bankruptcy in October 1997.
Airline enthusiasts are reminded almost daily of one of WestPac's legacies.....they were the originator of the 'logojet', now so commonplace among the airlines.
Tom in NO (at MSY)
P.S. Above info stolen from the May/June 1998 issue of Airliners. Hope it answers your questions.
"The criminal ineptitude makes you furious"-Bruce Springsteen, after seeing firsthand the damage from Hurricane Katrina