I take note of your opinions, but are they really anything of real criticism? Impulse has made a note to say it has legroom of 32" as a minimum. They never mention business class. If you think from an advertisement that you are getting business class seat pitch for $66 to Melbourne or Brisbane, then go start an airline because it's impossible.
I have to say I didn't care about no meal. Who needs to wait for a piece of toast and dated orange juice as I have had with both AN and QF. And travelling at the last minute cost me $278 back in April with them! I doubt bread as inflated that much!
As far as I can see, reduced price, great service, and more legroom than the competitors economy class certainly won me. What else did you want vh-eaa, a corporate jet? Stick to your 767 of QF for all we care.