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readytotaxi
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BA FFP, New Bronze Class!

Tue Oct 18, 2011 5:22 pm

Just got an email from BA, starting November this new class for the frequent flyer programme begins.

"Bronze, the new tier positioned between Blue and Silver, has been specially created for people who don’t fly as regularly with us. To earn Bronze status, you will only need to earn 300 Tier Points, including 2 eligible flights, or 25 eligible flights."

"For instance, you’ll be able to use Business Class check-in and reserve your seat from up to seven days in advance of your booked flight, free of charge. And you can look forward to more reward flights by earning a 25% tier bonus"

What bought this about I wonder?
you don't get a second chance to make a first impression!
 
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ClassicLover
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 5:34 pm

Quoting readytotaxi (Thread starter):
What bought this about I wonder?

The fact that BA is the only airline in the Oneworld Alliance without a frequent flyer level for Ruby level status.

This neatly brings them in line with every other airline in the alliance. Long overdue!
I do quite enjoy a spot of flying - more so when it's not in Economy!
 
by738
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 5:42 pm

doesnt look particularly inspiring.....
 
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ClassicLover
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 5:50 pm

Quoting BY738 (Reply 2):
doesnt look particularly inspiring.....

Why not? It's the same as other oneworld airlines Ruby status. It's not mean to be inspiring! It means that people who fly less can get status that is recognised around the world. Nothing to sneeze at by having Business Class check-in (which allows long long queues to be bypassed) as well as free seat selection 7 days prior to the flight. Tangible benefits - and it had to happen really since the BA and IB programmes are merging, aren't they?
I do quite enjoy a spot of flying - more so when it's not in Economy!
 
by738
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 6:10 pm

So even more people now cluttering up the business class check-in. great. Thank goodness lounge access has been preserved.
 
mogandoCI
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 6:18 pm

is it just me that the whole "tier points" structure of BA is designed to make it a lot harder for economy-class flyers to qualify the equivalent status in AA ?

or are the US airlines way too generous in granting 100% miles to practically every single deeply discounted Y bucket ?
 
comorin
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 6:18 pm

Quoting BY738 (Reply 4):
Thank goodness lounge access has been preserved.

What, no lounge access? Grrr....
 
BD338
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 6:40 pm

Quoting mogandoCI (Reply 5):
or are the US airlines way too generous in granting 100% miles to practically every single deeply discounted Y bucket ?

compared to many international airlines, the answer is probably, yes. Many deep discount tickets offer zero or no FF miles, that "benefit" has to be bought by a higher fare. give it a few years and i can see it happening even in the US.
 
Skyguy
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 7:12 pm

May have been better to name it "Formica" level instead of Bronze, at least then it doesn't conjure up expectations from passengers for non-existent or marginal benefits.
"Those who talk, do not know, and those who know, do not talk."
 
lhr380
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 10:36 pm

Thew me last week when I was putting someone's card number in and I suddenly see Bronze! I did a double take at it and I think I scared the customer I was that surprised to see it.

Nice to see BA finally getting a Ruby tier.
(The views on this site are my own and no one elses)
 
OEH68
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RE: BA FFP, New Bronze Class!

Tue Oct 18, 2011 11:08 pm

They are also increasing the amount of Tier points needed for europeans to reach silver and gold status, from 400/800 to 800/1500. This has caused anger among european silver and gold card holders on the flyertalk forum.
OEH68
 
steve6666
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RE: BA FFP, New Bronze Class!

Wed Oct 19, 2011 12:14 am

Quoting OEH68 (Reply 10):
They are also increasing the amount of Tier points needed for europeans to reach silver and gold status, from 400/800 to 800/1500. This has caused anger among european silver and gold card holders on the flyertalk forum.

I'm not surprised if they have to get 800 points for silver - it's still only 600 for the UK isn't it? (Can't remember been years since I've been Silver). On the other hand, bringing Europe into line with the UK makes sense, after all very often the long haul fares connecting through Heathrow out of the likes of FRA, CDG, LIS etc are substantially cheaper than the UK so the argument can be made as to why status should be given away cheaper - the prices already reflect the disutility of connecting.
eu nasci ha dez mil anos atras, e nao tem nada nesse mundo que eu nao saiba demais
 
fbgdavidson
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RE: BA FFP, New Bronze Class!

Wed Oct 19, 2011 4:23 am

Not sure why everyone is crapping on BA for this. The 300 tier points is basically no flying at all, two returns in WT+ for pete's sake so you can't expect them to swing open the doors to the lounges. I read this will add 120,000 people at Bronze level which would be a massive strain on the already busy Galleries Club lounges, and besides what would Silver then be able to offer over Bronze?

It looks like BA have given Bronze the standard OW Ruby treatment...
"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
 
Nimish
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RE: BA FFP, New Bronze Class!

Wed Oct 19, 2011 8:59 am

Quoting mogandoCI (Reply 5):
is it just me that the whole "tier points" structure of BA is designed to make it a lot harder for economy-class flyers to qualify the equivalent status in AA ?

BA is terribly unfriendly to Y class travelers in terms of ability to make any kind of status. Their focus is entirely on premium travelers. That's fine - it's their strategy and hopefully does them well. For the rest of us (the Y class frequent travelers) - *A and Skyteam are fine options for the moment.
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nclmedic
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RE: BA FFP, New Bronze Class!

Wed Oct 19, 2011 12:53 pm

Quoting fbgdavidson (Reply 12):
you can't expect them to swing open the doors to the lounges

Agreed! It's not giving LOTS of perks to someone who is, to put it bluntly, of less value to the airline. 2 WT+ flights a year is really not what most people would call 'frequent'. 4-5 certainly is.

Having first dibs over seating and a slightly more pain-free check-in experience is pretty fair cop for this level of travel.
 
Viscount724
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RE: BA FFP, New Bronze Class!

Wed Oct 19, 2011 9:24 pm

Quoting ClassicLover (Reply 3):
Nothing to sneeze at by having Business Class check-in (which allows long long queues to be bypassed)

With a high and growing percentage of passengers checking in online, or at an airport self-checkin kiosk, that's a relatively meaningless benefit.
 
fbgdavidson
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RE: BA FFP, New Bronze Class!

Thu Oct 20, 2011 3:48 am

Quoting Nimish (Reply 13):
BA is terribly unfriendly to Y class travelers in terms of ability to make any kind of status. Their focus is entirely on premium travelers. That's fine - it's their strategy and hopefully does them well.

Well actually it's much improved. 25 flights gets you OW Ruby and 50 gets you Sapphire, that's about standard and certainly comparable with other oneworld carriers.

In the old days there was a back door to Silver... 60 BA flights and it was yours, but it was kept rather quiet.

Quoting nclmedic (Reply 14):
2 WT+ flights a year is really not what most people would call 'frequent'. 4-5 certainly is.

The key is getting the balance. If everyone has the great benefits then they lose their lustre...it's all well and good having lounge access when you've flown all of 10,000 miles a year (well it's not, but stay with me) but if the lounges are so busy that they're a miserable place to be then what's the point? On the other side of the coin they've got to appear somewhat obtainable.

I think BA have struck it right with the Bronze/Silver/Gold levels and qualifications.
"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
 
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readytotaxi
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RE: BA FFP, New Bronze Class!

Thu Oct 20, 2011 5:56 pm

Quoting fbgdavidson (Reply 16):
On the other side of the coin they've got to appear somewhat obtainable.

I agree, the old "smoke & mirrors" thing,hate walking into a crowded lounge and play hunt the seat.  
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