|Quoting VC10er (Thread starter):|
Is there word of breaking advertising? Must they wait until there is one entity?
There is no legal bar from them doing joint advertising- that is a myth that has been on A.net for too long and it goes back to a lot of misunderstanding about an SOC and what it means. Your question boils down to the technology integration. You have United on Apollo, moving to Continental's Hewlett Packard SHARE system in March 2012. That's when you will really see the rubber hit the road.
As an example of why they need to wait, let's say they changed over all of Continental's signage today to United (they have every legal right to do so) and launched a full-blown customer ad campaign so as to eliminate in customers mind any existence of Continental. It would be a customer disaster because United's and Continental's computer system can't talk to each other. People would show up to the "United" Check-in desk only to find that they could really only go to certain computers depending on the subsidiary doing the actual route. It would be a mess. Smisek has pointed out that already they get a lot of upset customers because the "plane says United, but I can't use the United counter." Imagine if there was only a United-branded check-in desk!
Next year, you should see the advertising as they will have one brand to channel customers to with one single computer system. Plus they will have a new agency. They are already however building the combined United brand awareness with "not at the airport" items such as the Facebook pages combined, United Airlines branding throughout Houston, Newark, Cleveland, etc.
Below is a link to a story that talks about it in more detail. I hope all is well VC10er. Safe travels.
If it doesn't make sense, it's because it's not true.