irshava
Topic Author
Posts: 254
Joined: Tue Oct 04, 2011 1:11 am

Will Russia Ever Be Recog. In The Arcrft Industry?

Fri Nov 11, 2011 2:44 am

Hello again

Taking a look at Russia's commercial aviation past - it hasn't really been an outstanding place to buy jets from.

Will the Superjet SSJ 100 change that along with the MS-21?

What would it take for Russia to be a well known quality commercial aircraft producing state?
“If you were born without wings, do nothing to prevent them from growing.”
 
UAL747
Posts: 6725
Joined: Mon Dec 13, 1999 5:42 am

RE: Will Russia Ever Be Recog. In The Arcrft Industry?

Fri Nov 11, 2011 2:48 am

I think the SSJ and the MS-21 are part of the solution, but Russia and China alike have a long way to come to overcome the perception they have, especially in the western world. I hope they keep producing quality aircraft, but it's mainly a PR hurdle they need to jump over than anything else. Airlines in the west may see these aircraft and see the numbers and it could all make sense to them on paper, but the flying public will take much longer to convince.

Initially it would take a big order from a few large and well known western airlines to spur interest in Russian Civil Aviation aircraft. Then I think you'd see other airlines jumping on the bandwagon. Probably would also take said aircraft companies offering major discounts to the carriers who made the first few orders. Not to mention a huge marketing campaign by the airlines and the aircraft companies.

UAL

[Edited 2011-11-10 18:50:19]
"Bangkok Tower, United 890 Heavy. Bangkok Tower, United 890 Heavy.....Okay, fine, we'll just turn 190 and Visual Our Way
 
irshava
Topic Author
Posts: 254
Joined: Tue Oct 04, 2011 1:11 am

RE: Will Russia Ever Be Recog. In The Arcrft Industry?

Fri Nov 11, 2011 2:52 am

Quoting UAL747 (Reply 1):

I agree but you have to admit - the Russians have done some pretty amazing stuff - they were the ones that pioneered the use of Titanium on planes which was then borrowed by Boeing (747 - Joe Sutter ((Book)))

I'm also pretty sure that jets like Tu-134/154 and the Yak jets were equivalent if not better than their competition.

I honestly hope that Russia could make a comeback... even though it never achieved fame in the industry... except for military jets.

[Edited 2011-11-10 18:55:19]
“If you were born without wings, do nothing to prevent them from growing.”
 
UAL747
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Joined: Mon Dec 13, 1999 5:42 am

RE: Will Russia Ever Be Recog. In The Arcrft Industry?

Fri Nov 11, 2011 3:01 am

Quoting irshava (Reply 2):
I honestly hope that Russia could make a comeback... even though it never achieved fame in the industry... except for military jets.

The Russians and the West "borrowed" from each other all the time during the cold war as far as technology and design are concerned. Many of the aircraft that came out about the same time from both sides are VERY similar either in design, or in function. I'd say aviation gained a lot from the cold war.

Like I said before, the only thing really limiting Russian and Chinese aircraft from going mainstream is a PR and Marketing issue. If they can get past that hurdle, then I don't see why they couldn't compete with Boeing and Airbus. Of course, efficiency and safety would need to be their top priorities.

UAL
"Bangkok Tower, United 890 Heavy. Bangkok Tower, United 890 Heavy.....Okay, fine, we'll just turn 190 and Visual Our Way
 
CairnterriAIR
Posts: 355
Joined: Sat Jun 28, 2008 1:52 am

RE: Will Russia Ever Be Recog. In The Arcrft Industry?

Fri Nov 11, 2011 3:20 am

I also think the SSJ could be the game changer here. In my opinion, the first thing that has to happen is the aircraft to be a success within the first year of operation. Airlines have to see first hand how the Superjet performs and if it lives up to its advertised perception. Second, the Russian companies have to reach out and convince the western airlines that their products are comparable if not better than their counterparts....Airbus pulled this off perfectly back in the 70's by allowing Eastern Airlines a "test drive" of four A300's at little to no cost to the airline. The tactic worked allowing Airbus to break into the U.S. market....the rest is history. Perhaps if Sukhoi approached a carrier in the U.S. and offered a similar deal, then the said company could see first hand how well the jet could perform within their route system and operations. (Hello AA!!)

As for the public perception of Russian jets being junk or dangerous...I think that idea is overplayed by mainly airplane enthusiasts. Most of the general public could care less what type of plane they are flying, and a passenger boarding an Sukhoi Superjet in Hartford for a flight to Chicago would be more impressed with the new leather seats and creature comforts than where the jet was built. In all honesty, most people would probably care only about weather or not the flight departs on time so they can make their connections. Of course and airline advertisement promoting the "beautiful new Superjet...now in service" playing on TV with pictures of a shiny new plane and a spiffy cabin, as well as an air fare sale to some nice destination would help too.

But for it all to come together, the Russian plane builders would have to have an organized production line, as well as a strong after sales support team for it all to come together. So far with the SSJ, it seems they have gotten that part right....and I would not be shocked to see an order eventually come in and some Superjets flying U.S. domestic routes within a few years.