I doubt that having Asian language signage would help attract Asian tourists. Most Asians that can afford to fly to the USA can speak English. Last year, UA
could not even be bothered to have Mandarin speaking staff to handle ORD
flights I suspect because the high value passengers already speak English. Only tourists and Kettles cannot speak English and there is little reason to cater to them.
|Quoting RamblinMan (Reply 1):|
Adding a few languages on the signage is gonna cost $5.5mil?
Yes it could. The funds would be privately collected so there are costs there right off the top. Translating, transcreating and testing several languages is not cheap and installing durable industrial signage throughout a large airport at ORD
could easily cost that much, especially if some signs would need to be replaced with the additional languages added.