citationjet
Posts: 2251
Joined: Sun Mar 09, 2003 2:26 am

Delta's Sideways Widget On The Early DC-9-14 & -32

Wed Nov 23, 2011 11:14 pm

In reading an old Airliners magazine, I learned that Delta had the sideways widget on DC-9-14s starting in November 1965. The same widget design was also found on some DC-9-32s. There were two reasons for the "sideways widget". First, it was felt that the small tail area of the DC-9 (compared to the DC-8) made the straight widget look too cramped. Second, Delta marketing thought that the sideways widget looked more streamlined. Placing the widget on its side made it look like a rocket pushing in the direct that the airplane was moving.

The widgets on the nacelles and forward fuselage matched the orientation on the vertical tail.

DC-9-14 with sideways widget and upright widget:

View Large View Medium
Click here for bigger photo!

Photo © Bob Garrard
View Large View Medium
Click here for bigger photo!

Photo © Bob Garrard



DC-9-32 with sideways widget and upright widget:

View Large View Medium
Click here for bigger photo!

Photo © Bob Garrard
View Large View Medium
Click here for bigger photo!

Photo © Andrew Abshier



[Edited 2011-11-23 15:22:39]
Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
 
stratosphere
Posts: 1057
Joined: Sat Sep 22, 2007 12:45 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 12:22 am

Huh I never noticed that before. Wonder if someone has the answer.
 
spacecadet
Posts: 2788
Joined: Thu Sep 20, 2001 3:36 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 2:55 am

Quoting stratosphere (Reply 1):
Huh I never noticed that before. Wonder if someone has the answer.

I didn't see an actual question...

Though it's interesting nonetheless.

Man, the DC-9-14 was a funny looking little plane.
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
 
Type-Rated
Posts: 3901
Joined: Sun Sep 19, 1999 5:18 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 7:31 am

They were like the sports car model of the DC-9. Fun to ride in too. Flew on them a bunch with DL in the early 70's. This was the aircraft that brought pure jet service to a lot of cities that didn't have it before. A lot had to do with the fact that it was a self contained aircraft, no ground equipment needed.
Fly North Central Airlines..The route of the Northliners!
 
Jamake1
Posts: 800
Joined: Mon May 17, 2004 2:30 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 8:19 am

I've often thought that Delta's latest livery would look better with the widget laying on its side, like the early 9's.
United's B747-400. "She's a a cruel lover."
 
Cactus742
Posts: 136
Joined: Fri Nov 17, 2006 5:18 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 11:47 am

One cool thing about the current livery at least: the first sideways (albeit truncated) widget since thse birds!
Do not take life too seriously. You will never get out of it alive.
 
brushpilot
Posts: 73
Joined: Fri Mar 26, 2010 9:28 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 12:15 pm

The early version " upright widget " with full tittle DELTA AIR LINES is missing ( DC9-14 only ).

Really nice to remember those birds... Many thanks !
 
FlyHossD
Posts: 1245
Joined: Mon Nov 02, 2009 3:45 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 1:30 pm

Quoting spacecadet (Reply 2):
Man, the DC-9-14 was a funny looking little plane.

I agree.

By today's definition, this would be considered to be a RJ and not flown by Delta (mainline) at all.
My statements do not represent my former employer or my current employer and are my opinions only.
 
User avatar
longhauler
Posts: 4941
Joined: Sat Mar 06, 2004 12:00 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 3:32 pm

The sideways widget was originally a trademark, and appeared in ads before it appeared on the aircraft.

Remember at the time, all of Delta's aircraft had different paint schemes depending on the type. The DC-8 and Convair 880 each had their own image, and when the DC-9 was introduced, it bore this new scheme with the sideways widget.

When it was decided that the jets would all have one paint scheme, the "upright" widget was devised, and soon all jet aircraft wore this scheme. Other than the Herc, no prop aircraft wore the widget scheme in those days.

Quoting brushpilot (Reply 6):
The early version " upright widget " with full tittle DELTA AIR LINES is missing ( DC9-14 only ).

Also missing, is the "Delta Prince" titles, as the DC-9 was called when introduced.

Quoting flyhossd (Reply 7):
By today's definition, this would be considered to be a RJ and not flown by Delta (mainline) at all.

True, but it was an increase in capacity over the CV440 and DC-6/7 it replaced.
Just because I stopped arguing, doesn't mean I think you are right. It just means I gave up!
 
rikkus67
Posts: 1141
Joined: Fri Jun 09, 2000 11:34 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 3:37 pm


View Large View Medium
Click here for bigger photo!

Photo © Bob Garrard



Here is the original colourscheme on the DC9-14
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
User avatar
exFWAOONW
Posts: 362
Joined: Wed Nov 25, 2009 10:32 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 3:52 pm

Quoting flyhossd (Reply 7):
By today's definition, this would be considered to be a RJ and not flown by Delta (mainline) at all.

It was a common type with the DC9-30 and DC9-50. Why would any airline split it off and loose that commonality and ability to substitute a/c as needed?
Is just me, or is flying not as much fun anymore?
 
Type-Rated
Posts: 3901
Joined: Sun Sep 19, 1999 5:18 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 4:30 pm

Never seen the words "Delta Prince" on a DC8, and I have seen a lot of them. Does anyone have a photo of this?
Fly North Central Airlines..The route of the Northliners!
 
User avatar
longhauler
Posts: 4941
Joined: Sat Mar 06, 2004 12:00 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 5:06 pm

Quoting type-rated (Reply 11):
Never seen the words "Delta Prince" on a DC8, and I have seen a lot of them. Does anyone have a photo of this?

It was on the DC-9, not the DC-8. And I don't think it lasted very long, as it was a marketing term. The "Delta Prince" title was on the nose, under the cockpit windows.

If you have the R.E.G. Davies book, "Delta, an airline and its aircraft" it is pictured there. Also, you will see it in a couple of Cearley's books, during the Delta Introduction of the DC-9.
Just because I stopped arguing, doesn't mean I think you are right. It just means I gave up!
 
Viscount724
Posts: 18838
Joined: Thu Oct 12, 2006 7:32 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Thu Nov 24, 2011 11:27 pm

Quoting exFWAOONW (Reply 10):
Quoting flyhossd (Reply 7):
By today's definition, this would be considered to be a RJ and not flown by Delta (mainline) at all.

It was a common type with the DC9-30 and DC9-50. Why would any airline split it off and loose that commonality and ability to substitute a/c as needed?

The DC-9-14/15 series is actually about 4 feet longer overall than the 737-200 due to the T-tail configuration.

[Edited 2011-11-24 15:27:51]
 
Type-Rated
Posts: 3901
Joined: Sun Sep 19, 1999 5:18 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Fri Nov 25, 2011 5:28 pm

Quoting longhauler (Reply 12):
It was on the DC-9, not the DC-8

I had actually meant to type in DC9, typo on my part. Thanks for telling me where to look.

Quoting Viscount724 (Reply 13):
The DC-9-14/15 series is actually about 4 feet longer overall than the 737-200 due to the T-tail configuration.

That's amazing.
Fly North Central Airlines..The route of the Northliners!
 
FlyHossD
Posts: 1245
Joined: Mon Nov 02, 2009 3:45 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sat Nov 26, 2011 12:18 am

Quoting exFWAOONW (Reply 10):
It was a common type with the DC9-30 and DC9-50. Why would any airline split it off and loose that commonality and ability to substitute a/c as needed?

I never to meant to suggest otherwise. Rather, I simply pointing out that a twin jet with a capacity of this size (DC-9-10 series) would be flown by a regional airline "vendor" today. In other words, it was an observation about how things have changed.

Is that a good thing? I have my opinion, you're certainly entitled to yours.
My statements do not represent my former employer or my current employer and are my opinions only.
 
PSU.DTW.SCE
Posts: 6090
Joined: Mon Jan 28, 2002 11:45 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sat Nov 26, 2011 2:44 am

Interesting to think that NW flew the DC-9-10 up through 2005, the -30 through Sept. 2011, the -40 through Jan. 2011, and still has the -50.

The -10 series really is what the 70-seat RJs is of today.
 
Yukon880
Posts: 156
Joined: Mon Sep 05, 2011 7:26 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sat Nov 26, 2011 7:31 am

Excellent topic and wouldn't it be something if the folks at DELTA could find a way to get this scheme slapped on a dash 50 before their days with the Widget are finally done!
Pratt & Whitney, In thrust we trust!
 
Yukon880
Posts: 156
Joined: Mon Sep 05, 2011 7:26 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sun Nov 27, 2011 4:37 am

Quoting longhauler (Reply 8):

Remember at the time, all of Delta's aircraft had different paint schemes depending on the type. The DC-8 and Convair 880 each had their own image, and when the DC-9 was introduced, it bore this new scheme with the sideways widget.

When it was decided that the jets would all have one paint scheme, the "upright" widget was devised, and soon all jet aircraft wore this scheme.

Well, not quite.  

While it is true that the initial DC-8s and the CV-880s were delivered with fleet-specific schemes, the "upright" Widget was on Delta metal long before the arrival of the sole "Delta Prince" (N3304L) and 'his' siblings. In April 1962 Delta's first DC-8-51 FanJet was delivered in full (upright) Widget livery, as were all subesquent deliveries. During 1963 the turbojet DC-8s were converted to FanJet power and received Widget paint. By the time DC-9 deliveries began in 1965, the entire Delta DC-8 fleet would have been sporting a Widget.

The DC-9 provided an interesting 'canvas' for Delta's marketing department to work with. What they came up with, in my mind, was genius!

Yukon
Pratt & Whitney, In thrust we trust!
 
zippyjet
Posts: 5077
Joined: Tue Sep 04, 2001 3:32 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sun Nov 27, 2011 4:56 am

Either way, this DL livery is the best of them all. Why did they change a timeless good thing. Today's DL livery is generic boooring!
I'm Zippyjet & I approve of this message!
 
User avatar
mayor
Posts: 6188
Joined: Sun Mar 09, 2008 3:58 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sun Nov 27, 2011 3:23 pm

Quoting longhauler (Reply 8):
Other than the Herc, no prop aircraft wore the widget scheme in those days.

Not early on, but after the Northeast merger, the FH227s sported the standard "Widget" scheme.



View Large View Medium
Click here for bigger photo!

Photo © George W. Hamlin

"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
delta2ual
Posts: 558
Joined: Mon Dec 03, 2007 11:18 pm

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Sun Nov 27, 2011 4:45 pm

All they told us in training is what you already mentioned: that the sideways widget was that way to represent moving forward or motion in that direction.
From the world's largest airline-to the world's largest airline. Delta2ual
 
Yukon880
Posts: 156
Joined: Mon Sep 05, 2011 7:26 am

RE: Delta's Sideways Widget On The Early DC-9-14 & -32

Tue Nov 29, 2011 7:03 am

Ahh the irony...

After all these years the Widget is starting to lean forward again...
and the DC-9 is back in the fleet again too!

 
Pratt & Whitney, In thrust we trust!