There's only so much military work, all you'd do by chasing that work is force the established carriers like Omni and Ryan to race to the bottom to keep the newcomer out.
On the airline side, you might be able to make it work, but you can't have the plane in use only 3 flights a week. Ypu should be able to get at least 5-6 rotation from the US east coast to Europe a week.
You'd need a partner to fill the airplanes. Operate as a scheduled charter, like Direct Air does, except you'd actually run an airline, instead of contracting the airline service out to any fly by night operation who will work for what you are willing to pay. This will ensure operational integrity.
The partner can be travel agencies, tour companies, travel clubs, cruise lines, etc. You as the operator set the price for the charter, not the price per seat. The travel agency takes the risk of filling the seats at a price that allows them to make a profit. The seller could sell seats only, or bundle the flights with hotels, cars etc. You require the seller of the seats to post a bond to guarantee that you get paid.
You need to be close to a major market. Think SWF
) or BWI
(maybe). Find markets on the other side of the pond with no service and lots of ethnic traffic (BUD
for example), or plan to serve secondary airports (STN
). Then schedule the plane to do as much flying as you can, allowing time for scheduled maintenance of course. Might be something like 2 weekly SWF
, 2 weekly SWF
, 1 weekly SWF
, 1 weekly SWF
. Find an airport that is willing to keep your costs down by absorbing landing fees or by providing ground handling. The airport makes money off passenger facility charges, duty free sales, etc. The local community makes money off taxes paid by visitors (hotels, cars, VAT) and jobs are created to support the tourism.
JetBlue style service? Absolutely not. Charters cater to the most price sensitive customer. You are guaranteeing your basic margin by outsourcing the seat sales to the tour company or travel agent. But there will be ancillary revenue to be made. Baggage, meals, IFE access, wifi? It's all extra. The cruise line, travel agent, etc, can choose to include it for their customer, but it means they'll have to cover the cost of providing it. Or you can sell it at check in. Either way, that ancillary revenue can be maximized. Friendly, professional service, yes. Giving product away to customers who won't pay for it? No.
The problem with charter operators here is that you generally don't know what you get. The european charter operators have generally done a much better job establishing a brand for their product, and set service standards and expectations. If a similar carrier could be launched here, it could be successful if done right.
It's a theory....