tommy767
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UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:28 am

I dropped my dad off at Terminal C at EWR and I was shocked to not find the terminal check in areas not branded "UNITED" yet. Here are some observations:

1. Continental Airlines is still all over the terminal. What I noticed is that "Continental" signage over the check in areas appear to be on poster board -- with presumably the new UA branding behind the poster board. Ditto with the elite check in areas. Only one "Premier Access" sign was posted in the elite access area. All of It looks sloppy and awful. I have no idea why they are doing this now that SOC is completed.

2. Random UA banner ad's awkwardly hung throughout the terminal but surrounded by Continental signs. It's extremely confusing.

3. This was the biggest shocker. The baggage claim office said "UNITED Baggage services" but the signage was obstructed by a Christmas wreath and a large Menorah. It was just ridiculous. Add to the fact that at least 3 pigeons were flying around the baggage claim areas.

Overall, not a great impression for re branding EWR. I understand the gate areas are mostly finished, but check in areas are an embarrassment. Anybody know when this will change?
"KEEP CLIMBING" -- DELTA
 
747400sp
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:32 am

It take time to do a 100% change to a merge company.
 
davescj
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:39 am

I'd imagine that they are working on signage in all airports. It could be that the company is backlogged in making the new signs.

I'd imagine they are making a bunch of them! But you'd think hubs would be converted first.

Dave
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nutsaboutplanes
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:46 am

Quoting davescj (Reply 2):
I'd imagine they are making a bunch of them! But you'd think hubs would be converted first.

DL seemed surgical with the re-branding process at their hubs and larger stations. Visited MSP, DFW and SEA a short time after the merger and found most of the NW signage removed and replaced. I didnt see a single sign of NW at DTW except for the little N logo on the overhead train.

I worked in Seattle during this time and they swept the concourse in 1 night and removed everything NW.....the next day, you would have thought it was DL's terminal for years with the exception of the red counter back-drops.
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jfklganyc
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:01 am

DL at JFK got rebranded virtually overnight when the new Widget came out
 
staralliance85
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:03 am

Smisek promised to keep it as "business as usual" for about 12 to 18 months after the merger (October 2010). EWR and IAH will probably be rebranded by the 2nd quarter in 2012. Give it some time
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star_world
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:06 am

Quoting TOMMY767 (Thread starter):
I have no idea why they are doing this now that SOC is completed.

The SOC has nothing to do with this really - this is customer-facing branding, which is totally independent of the SOC. The Continental website is still fully operational too, selling CO coded flights. The customer transition will happen in early 2012. This is why the UA hubs were all rebranded first - because they weren't changing from United to something else. Changing the name of the airline is not something that can be done as easily as changing the logo.
 
boberito6589
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:08 am

According to the Merger website it says:

Our global gateway in the New York area began the rebranding process on October 19, 2011. For phase one, all United-operated ticket counters and gates will be rebranded with the new United look. Eligible customers flying on United-operated flights may also use our new Premier Access travel services. Phase two will commence late in the first quarter of 2012, when we begin using a single reservations system, and will include the rebranding of all Continental branded areas with the new United look.
 
AA737-823
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 1:59 pm

Quoting TOMMY767 (Thread starter):
Add to the fact that at least 3 pigeons were flying around the baggage claim areas.

EWR terminal C plays host to an entire armada of pigeons. I find pigeons flying overhead every single time I connect there.
Kinda makes it feel like home!  
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 2:23 pm

Quoting 747400sp (Reply 1):

Right but they've had over a year to get started. I don't understand why they waited so long. Even up to now, it's completely have assed at many locations.

Quoting davescj (Reply 2):

Here's the thing though: All check in areas have the word "Continental Airlines" on a piece of poster board with the new UA branding on the wall behind it (you can barely notice it.) Formally, I believe the check in areas had glass plated CO signs which are now removed. I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

Again, I think the baggage claim areas was worse. Holiday Ornaments obstructed the UA sign which looked to be on purpose.

Quoting Nutsaboutplanes (Reply 3):

DL did a hardcore job from the beginning. I guess UA is under the mindset that it's not as important  
Quoting AA737-823 (Reply 8):

Yeah more or less. For all the love for Terminal C on this forum, the check in areas really aren't that great. They are getting really dirty and worn. The white walls don't help.
"KEEP CLIMBING" -- DELTA
 
star_world
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 2:45 pm

Quoting TOMMY767 (Reply 9):
I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

Because they are still operating as CO in EWR - the airline has not changed their name yet to United. As a result, they have to have CO branding, but they have put the future permanent branding in place already. Like I said above, this transition will happen early next year.
 
T5towbar
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:28 pm

Quoting star_world (Reply 6):
The SOC has nothing to do with this really - this is customer-facing branding, which is totally independent of the SOC. The Continental website is still fully operational too, selling CO coded flights. The customer transition will happen in early 2012. This is why the UA hubs were all rebranded first - because they weren't changing from United to something else. Changing the name of the airline is not something that can be done as easily as changing the logo.

We are still two operating airlines. There are still CO bag tags and CO (albeit UA) flight numbers. There are still two different computer systems, so you will still see the "Continental Airlines" in small lettering under the United until all is completed. Most of the stuff for SOC is completed, but a lot of the behind the scenes stuff like unified internal policies are still being worked on.

March is supposed to be the target month for the computer systems and bagtags to be aligned. The UA agents are being trained on our "prehistoric" SHARES system until a new one is created. A lot of stuff still to be ironed out. And I'm not even including the labor issues.

Quoting AA737-823 (Reply 8):
EWR terminal C plays host to an entire armada of pigeons. I find pigeons flying overhead every single time I connect there.
Kinda makes it feel like home!

They do seem to love the terminal! How they find their way in is thru the lower arrivals lobby where there is food available to them. They are bold, and just walk right up to you looking for a meal.
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BC77008
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 3:59 pm

Quoting TOMMY767 (Thread starter):
2. Random UA banner ad's awkwardly hung throughout the terminal but surrounded by Continental signs. It's extremely confusing.

Really? Someone that has made over 4,300 posts since 2003 on a website named airliners.net is confused by this? Boggles the mind...

Quoting TOMMY767 (Thread starter):
1. Continental Airlines is still all over the terminal. What I noticed is that "Continental" signage over the check in areas appear to be on poster board -- with presumably the new UA branding behind the poster board. Ditto with the elite check in areas. Only one "Premier Access" sign was posted in the elite access area. All of It looks sloppy and awful. I have no idea why they are doing this now that SOC is completed.

I've noticed this at IAH as well. Now they have achieved SOC the next step is obviously to begin the complete phaseout of the Continental name. It will be gone soon enough....
"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:25 pm

Quoting BC77008 (Reply 12):
Really? Someone that has made over 4,300 posts since 2003 on a website named airliners.net is confused by this? Boggles the mind...

To an ordinary flyer this is confusing. I could just see it "Wait, I'm flying Continental, why are there United banners all over the terminal?"
"KEEP CLIMBING" -- DELTA
 
avek00
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:51 pm

1. It takes a lot of time and $$$ to engage in a full re-branding of a hub airport. The prior exec in charge of the airports dithered somewhat, but the new head of airports -- who previously served as VP for the Newark hub -- is whipping the combined airline into shape.

2. Newark is a bit of a uniquely interesting challenge in terms of rebranding for the new United. Why? Well, although CO's EWR hub was up and running in its current form by 1996, United continued to enjoy a solid lock on premium traffic at that airport...until the 2000 SFH caused a sudden, massive, and permanent premium traffic shift from United to Continental. Many longtime frequent flyers in the EWR area are today's CO Elites and yesterday's UA Premiers, so to speak, so United has been working hard in a low-key fashion to transmit that the new United @EWR will basically be the continuation of Continental with a new name.
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tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 4:59 pm

Quoting avek00 (Reply 14):
so United has been working hard in a low-key fashion to transmit that the new United @EWR will basically be the continuation of Continental with a new name.

But it's not though.

Quoting avek00 (Reply 14):
Newark is a bit of a uniquely interesting challenge in terms of rebranding for the new United. Why? Well, although CO's EWR hub was up and running in its current form by 1996, United continued to enjoy a solid lock on premium traffic at that airport...until the 2000 SFH caused a sudden, massive, and permanent premium traffic shift from United to Continental.

I suppose you are correct. I think CO had EWR flyers by the balls before 2000 though. UA had a lot more FF's in EWR in the mid/late 1990s but just couldn't compete with the rapid expansion CO was driving at the airport.

Makes me wonder, I wonder what a CO flyer would think if he or she is flying EWR-ZRH and sees a UA 763 at the gate.
"KEEP CLIMBING" -- DELTA
 
avek00
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 5:12 pm

Quoting TOMMY767 (Reply 15):
I think CO had EWR flyers by the balls before 2000 though.

They didn't. Throughout the 1990s, CO execs would express varying degrees of frustration at the fact that while CO had improved its Newark operation and was running a solid schedule with a good network, the airline continued to experience a suboptimal mix of business vs. leisure traffic at EWR, as the big travel spenders almost religiously chose to fly United. The 2000 SFH changed all that in a matter of months, however, as one thing big spender travelers insist upon is consistently good operational performance - they had zero tolerance for the chaos caused by the SFH, and United's revenue stream suffered until about 2008 because of it.
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blueflyer
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 5:21 pm

Quoting TOMMY767 (Reply 9):
Right but they've had over a year to get started. I don't understand why they waited so long. Even up to now, it's completely have assed at many locations.

Even though there's only one SOC, there are still two brands and they still operate from distinct areas at some airports. How confusing would it be if everything had been re-branded UA already even though PMCO and PMUA operations were to check-in at separate corners, or even terminals?

EWR, since you mention it, is the perfect example. PMUA flights still left out of terminal A last time I went through. Why would you want to brand everything in C under UA if PMUA flights don't even leave from that terminal? My guess is that is why the UA branding in C has been covered up. It will be uncovered the day all mainline flying is done out of C.
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ScottB
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 5:26 pm

Quoting TOMMY767 (Reply 9):
Here's the thing though: All check in areas have the word "Continental Airlines" on a piece of poster board with the new UA branding on the wall behind it (you can barely notice it.) Formally, I believe the check in areas had glass plated CO signs which are now removed. I'm just saying if the UA signs are covered up by CO signs that are poster board, why would they do such a thing? Just chuck out the posterboard!

The key issue is that the computer systems aren't yet combined -- so if you're flying on a flight in the "Continental" system, you still have to check in with Continental agents. If all the check-in counters say "United," the customer won't know where they can check in for a "Continental" flight. This was actually a bit of a blemish on the Delta-NWA merger; if your flight had been booked in the NWA reservations system (and for whatever reason, you could not use the kiosk or online check-in), you had to check in with an "NWA" agent. The "NWA" agents became difficult to find once everything had been rebranded.
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 5:27 pm

Quoting avek00 (Reply 16):
they had zero tolerance for the chaos caused by the SFH, and United's revenue stream suffered until about 2008 because of it.

Well, that is just your opinion. UA was actually doing well in 2008.

Quoting blueflyer (Reply 17):

EWR, since you mention it, is the perfect example. PMUA flights still left out of terminal A last time I went through. Why would you want to brand everything in C under UA if PMUA flights don't even leave from that terminal? My guess is that is why the UA branding in C has been covered up. It will be uncovered the day all mainline flying is done out of C.

UA now has 2 gates in A-1. Honestly, the Port Authority should take them back and move all UA flights over to Terminal C. UA's ZRH and BRU flights operate from C whereas DEN, SFO, and ORD are from A? How is that not misleading?
"KEEP CLIMBING" -- DELTA
 
codc10
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 5:44 pm

Quoting TOMMY767 (Reply 15):
I suppose you are correct. I think CO had EWR flyers by the balls before 2000 though. UA had a lot more FF's in EWR in the mid/late 1990s but just couldn't compete with the rapid expansion CO was driving at the airport.

9/11 had a lot to do with it too. Prior to 9/11, EWR was a strong CO hub, but faced a great deal of competition on major business routes. After 2001, AA and UA pulled back much of their non-core operations, giving CO a window to take advantage and turn EWR into a fortress hub.

Quoting TOMMY767 (Reply 19):
Well, that is just your opinion. UA was actually doing well in 2008.

I think he meant that UA had finally recovered from the stigma associated with the 2000 SFH, the tech bust, 9/11, Iraq, SARS, and their bankruptcy. UA took a lot of hits in the first decade of this century. It's quite impressive that they are not only still afloat, but doing quite well.
 
AADC10
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 6:17 pm

I suspect that part of the issue is that unlike other airports, the UA gates are isolated post security from the CO gates. While UA has SOC, it has only been a few days and changing everything to United would be confusing as if a passenger is on an actual United flight. If everything was rebranded, the passenger could United branded CO terminal, such as Terminal C when they need to go to A. At most UA/CO hubs, you can get to the correct gate behind security but since the UA banjo has its own security, the passenger would need to exit and go through again.
 
blink182
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 7:11 pm

Quoting AADC10 (Reply 21):
At most UA/CO hubs, you can get to the correct gate behind security but since the UA banjo has its own security, the passenger would need to exit and go through again.

I used to frequently connect through EWR and even recently, CO had a bus gate in C that would connect to their other operations in A without the need to reclear security. You had to show your boarding pass in order to board the bus. Except for C being far nicer than A, the procedure was otherwise quite painless.

Does this not exist for the UA flights?
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codc10
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 8:28 pm

Quoting blink182 (Reply 22):
Does this not exist for the UA flights?

It's a bit convoluted, as there is one bus from C71 to the A-2 concourse, and another smaller bus from A-2 to A-1. Therefore, a connection from A-1 (UA satellite) to C would require a bus transfer at A-2.

Generally the wait time is no more than a few minutes, but it could be a challenge for passengers with mobility issues. Certainly a bit of a hassle.
 
ordbosewr
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 9:17 pm

Quoting TOMMY767 (Reply 19):
UA now has 2 gates in A-1. Honestly, the Port Authority should take them back and move all UA flights over to Terminal C. UA's ZRH and BRU flights operate from C whereas DEN, SFO, and ORD are from A? How is that not misleading?

First, the signs are clear on entry to the airport (I just saw them no more than a few hours ago). United-Domestic flights are from Terminal A and United-International are from Terminal C. (UA is making things a mess anyway. I was on a UA Express flight to MSP and I departed from C. This was a first for me taking these flights alot.)

Second, United OWNS the satelite. They actually sublease all of the space to AC, SW, etc. So the PA can't do anything.
If they could wouldn't the PA make Jetblue move from satelite 2 (in A) over to the 2 gates in satelite 1 so that UA could move out. I mean if the PA had the authority they would, but they don't. It is the problem we have in the US with dedicated gates. If you asked me most every gate should be CUTE, but I realize that at airports like EWR this is almost impossible.
 
tonystan
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Mon Dec 05, 2011 10:19 pm

OK, Its a tiny operation BUT the only way you would know there was a merger in DUB is by reading what name is on the side of the aircraft!
My views are my own and do not reflect any other person or organisation.
 
super80
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 1:17 am

IMHO, I think UA/CO could have done a better jobs at the front-line re-branding. Not only at EWR, I have seen at different airports that there are CO names/signs and new/old UA signs all mixed together here and there. It does looks quite aweful and confusing. Some of us here says we should give them time cuz they are still two airlines with two res systems etc. However, using DL/NW as an example, DL changed out NW sign/name overnight at different airports while they were still operating as two airlines. At some airports, customers arrived at NW counter would see a sign and be directed to check in at Delta counter. DL had separate counters for NW flights only staffed with NW staff for awhile. DL loaded NWA system onto their check-in kiosk showing options for Delta and NWA/KLM. The only NWA logo passengers saw at airports was a small sticker said "also served nwa" or something like that under the "DELTA - KLM - AIRFRANCE" brand, on the kiosk screen, and really the departure flight information screen at some airports. Passengers were still checking in for then their flights with NW boarding pass and flight numbers. Anyway, my point is, UA/CO could have done it in a quicker and cleaner ways. The new logo is basically the same with a different names.
 
nws2002
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 1:54 am

Everyone seems to be missing the computer systems issue. If you are on a CO flight you cannot check in at a UA counter. As a FA I'm not as intimately involved as the gate and ticket agents, but my understanding is that there was no reasonable way to merge the two systems together until both sides were on SHARES, so we have this split. Many airports have already been re-branded and are hidden by the temporary signs. On customer day one, these signs will be removed.

Single SOC has nothing to do with customer-facing operations. Right now there are still two brands on two seperate reservation systems. If you combined them it would be chaos at the airports as UA passengers, with a reservation in the Apollo system, tried to check in at a CO kiosk or with a CO agent on the SHARES system. The same would be true the other way around. Keeping the CO signage in place allows the websites and airport employees to direct customers to a CO or UA counter as needed.
 
nyc2theworld
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 2:27 am

Actually many of the kiosks have been reprogramed so that if you put in a conf # for either airline it will pull up the approporiate system (be it CO or UA) and start the check in process.
Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
 
CIDFlyer
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 2:55 am

I'm puzzled by the re-branding process of UA/CO it just seems so sloppy and hap hazzard compared to DL/NW. DL/NW converted branding at all hubs over the same weekend in March 2009, well before SOC. Why couldnt CO/UA have done the same. One thing I noticed going through ORD in October was that the gate areas had been re-branded but the UA branding outside on the jet bridges was the old UA signage which just seemed kinda sloppy to me. DL/NW seemed to be much more smoother with the airport re-branding process. I also wish UA/CO would list on their website which airports have been re-branded/had gate moves/will be rebranded like DL did.
 
jgw787
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:14 am

Quoting TOMMY767 (Thread starter):
Continental Airlines is still all over the terminal. What I noticed is that "Continental" signage over the check in areas appear to be on poster board -- with presumably the new UA branding behind the poster board. Ditto with the elite check in areas. Only one "Premier Access" sign was posted in the elite access area. All of It looks sloppy and awful. I have no idea why they are doing this now that SOC is completed.

The same happened at SFO. They put the new signs on everything and i do mean everything but put the old signs back on top.
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 4:11 am

Quoting ORDBOSEWR (Reply 24):
First, the signs are clear on entry to the airport (I just saw them no more than a few hours ago). United-Domestic flights are from Terminal A and United-International are from Terminal C. (UA is making things a mess anyway. I was on a UA Express flight to MSP and I departed from C. This was a first for me taking these flights alot.)

Based on this logic, apparently the signs weren't doing their job if you were supposed to fly out of A and ended up departing out of C? This is the kind of confusion that puzzles passengers.

Quoting CIDFlyer (Reply 29):
I'm puzzled by the re-branding process of UA/CO it just seems so sloppy and hap hazzard compared to DL/NW. DL/NW converted branding at all hubs over the same weekend in March 2009, well before SOC. Why couldnt CO/UA have done the same. One thing I noticed going through ORD in October was that the gate areas had been re-branded but the UA branding outside on the jet bridges was the old UA signage which just seemed kinda sloppy to me.

I don't know. Just because they kept the CO logo doesn't mean they should be able to be sloppy about the branding.

Quoting jgw787 (Reply 30):
They put the new signs on everything and i do mean everything but put the old signs back on top.

I don't get it. What the hell are they thinking?
"KEEP CLIMBING" -- DELTA
 
T5towbar
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 4:24 am

Quoting ORDBOSEWR (Reply 24):
Quoting ORDBOSEWR (Reply 24):
Second, United OWNS the satelite. They actually sublease all of the space to AC, SW, etc. So the PA can't do anything.
If they could wouldn't the PA make Jetblue move from satelite 2 (in A) over to the 2 gates in satelite 1 so that UA could move out. I mean if the PA had the authority they would, but they don't. It is the problem we have in the US with dedicated gates. If you asked me most every gate should be CUTE, but I realize that at airports like EWR this is almost impossible.
Quoting ORDBOSEWR (Reply 24):
Second, United OWNS the satelite. They actually sublease all of the space to AC, SW, etc. So the PA can't do anything.
If they could wouldn't the PA make Jetblue move from satelite 2 (in A) over to the 2 gates in satelite 1 so that UA could move out. I mean if the PA had the authority they would, but they don't. It is the problem we have in the US with dedicated gates. If you asked me most every gate should be CUTE, but I realize that at airports like EWR this is almost impossible.

B6 won't move from 21 & 22. Period. I think an offer was made to them to go to A1, but they flat out said no. They like their setup and their bagroom (which is much better than ours). That would be 4 more RJ gates. But that's not gonna happen.
A comment from an Ex CON: Work Hard.....Fly Standby!
 
FL787
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 5:45 am

Quoting TOMMY767 (Reply 31):
I don't get it. What the hell are they thinking?

Look at it from the perspective of the average airline customer who doesn't even realize UA and CO are merging:

-I go on priceline and compare prices. I choose CO because they are the cheapest. I'm on CO flights 1111 and 2222.
-I get a confirmation email giving me a CO reservation number.
-I don't think about my reservation again until the day before departure when I go to Continental.com to check-in.
-The next day I naturally look for a CO counter to check my bag. I have no idea I might be looking for a UA counter.

Why needlessly confuse the average traveller by plastering United on things that clearly are not yet united? A passenger could conceivably not even see or worry about the word United until they see the titles on their plane. Personally I think UA/CO's method of rebranding is much more practical than DL/NW's despite the fact it doesn't please A.netters.
 
codc10
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 5:59 am

The UA/CO and DL/NW mergers are different animals. It's a useless exercise trying to compare minutiae between the two.

Delta took over NW. From the customer's point of view, it was more important to get the merged identity finalized in a hurry. The UA/CO merger is a true merger in the sense that it is important for certain aspects of both sides to be preserved in the final product. That's the main reason we are seeing this phased implementation. For a lot of reasons, pulling the plug on the CO brand essentially overnight is the wrong thing to do.
 
CO777DAL
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 9:28 am

Well if it makes the OP feel better they have rebranded all the gates and area inside the terminal with all United in Newark.
Here is a video of it.
http://youtu.be/08zUuBS4IwM?hd=1

Thing weren't going so bad until the SOC. It is a real Cluster you know what right now over at CO.. I'm going to keep it short. I had the most insane weekend dealing with United-Continental and I'm Platinum to be 1K Next year when the new program rolls out.

The flight attendants and pilots I guess have to refer to the new airline as United except nothing is United about the Continental flights and don't expect United to help with Continental flight and vice versa. It's like calling American to help with a Delta flight.

Until everything is integrated I STRONGLY urge people not to book a mix Continental/United itinerary cause if something goes wrong your going to end in the that creek without a paddle and lead canoe. (If everything works out great, but if you get an IRROPS, I wish the best of luck to you.) I'm not going to get into all details on here but you’re going to get the run around and pass around between CO and UA like no other. I’m going to post the details as to what happen on the FF site in separate thread.

Cliff Notes version I was in foreign country and something major happen with UA flight with screwed everything up and it all went downhill from there. There with no CO agent there as CO flights were gone for the day. UA agents couldn’t do anything. I had to call the Elite line in the USA several times to get flights fixed between CO and UA. I know my phone bill is going to be north of $200.00!!! I was holding forever as CO had to call UA agent and vice versa. Skipping a lot of information here…

Later, I was told when I get to SFO to seek out a Continental supervisor or manager. Everything in my hands said United. I made it to check in area where everything said UA, and ask for CO and pointed down the hall. When I got to the CO area, guess what it said …. UA and looked exactly like UA. It would be close to impossible for a traveler to spot the difference, but I knew. CO fix everything in the end, but I can’t imagine CO/UA trying to explain everything to ma and pa kettle like they did to me. Ma and pa kettle would have never been able to sort out the mess I was in this weekend. Hell I have doubts they would have even made it back to USA if they had everything happen to them as what I went through.

Also I have notice right now on CO flight on the same flight you get announcement with one person saying Continental, another saying United, another saying New United. No one knows what to call it. Like I was going to Hong Kong on December 2, and the F/As were using United or New United, while everything automated plus In-Flight video says Continental Airlines with Continental planes. Best part was on landing in HKG she said put down UA99 then came back on and said scratch that and put down CO99 as that is what the paper work says. Sure enough in HKG everything was CO99.
Worked Hard. Flew Right. Farewell, Continental. Thanks for the memories.
 
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STT757
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 1:23 pm

Quoting T5towbar (Reply 32):

B6 won't move from 21 & 22. Period. I think an offer was made to them to go to A1, but they flat out said no. They like their setup and their bagroom (which is much better than ours). That would be 4 more RJ gates. But that's not gonna happen.

UA should insist on B6 moving out of A-2 at EWR before UA moves out of Terminal C at BOS.
Eastern Air lines flt # 701, EWR-MCO Boeing 757
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:19 pm

Quoting CO777DAL (Reply 35):
The flight attendants and pilots I guess have to refer to the new airline as United except nothing is United about the Continental flights and don't expect United to help with Continental flight and vice versa. It's like calling American to help with a Delta flight.

This is bad. Merging an airline is difficult, but DL/NW set the standard for this. UA/CO are really making it complicated for travelers.

Quoting CO777DAL (Reply 35):
Well if it makes the OP feel better they have rebranded all the gates and area inside the terminal with all United in Newark.
Here is a video of it.

See, am I the only one who feels this is a piss poor job of rebranding an airport? The gate areas are fine, but WHY have they not changed out the signage at the check-in areas? It only makes sense.

Not to mention all the inconsistencies: CO Elite access boarding areas with United branded gates, Continental credit card ad next to a United ad, Continental check in areas featuring United luggage tags. It goes on and on.

Branding is very important. The new UA isn't living up to the challenge.
"KEEP CLIMBING" -- DELTA
 
gigneil
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:34 pm

Bottom line - the checkin areas at IAH, EWR, and CLE are all waiting for a single passenger service system before being rebranded. The rest of the customer areas have already been rebranded.

Its clearly by design, and not sloppy at all.


What IS weird is the old UA branding placed over the new branding at IAD and DEN for so long. Why even bother?

NS
 
T5towbar
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:35 pm

Quoting STT757 (Reply 36):
Quoting T5towbar (Reply 32):

B6 won't move from 21 & 22. Period. I think an offer was made to them to go to A1, but they flat out said no. They like their setup and their bagroom (which is much better than ours). That would be 4 more RJ gates. But that's not gonna happen.

UA should insist on B6 moving out of A-2 at EWR before UA moves out of Terminal C at BOS.

I think the original offer was B6 to get 3 gates in A-1. 18 is a CUTE gate, but B6 uses it for overflow arrivals. That way, 4 more RJ (or 2 E170) gates can come to A-2. I think that the Colgans will stay at C, but if B6 ever moved, all of the RJ's (145) can stay at A (except of course the YQB & YYT flights which requires customs, since there is no pre-clearance)

BTW: The clearance zones and lead in lines are already marked and set up for the Airbus fleet at Terminal C. It's still not definite when UA Mainline will move over to Terminal C.
A comment from an Ex CON: Work Hard.....Fly Standby!
 
tommy767
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:40 pm

Quoting gigneil (Reply 38):
Bottom line - the checkin areas at IAH, EWR, and CLE are all waiting for a single passenger service system before being rebranded. The rest of the customer areas have already been rebranded.

Its clearly by design, and not sloppy at all.


What IS weird is the old UA branding placed over the new branding at IAD and DEN for so long. Why even bother?

No. All goes back to my point -- Branding an airport. DL/NW did it before they achieved SOC, UA is taking their time for some reason. It shouldn't have anything to do with computer systems. DL and NW had seperate computer systems but still put up signs. This isn't a CO vs. UA thing, this is a complaint towards the new United for feeling that branding isn't important.
"KEEP CLIMBING" -- DELTA
 
ScottB
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 3:49 pm

Quoting TOMMY767 (Reply 37):
WHY have they not changed out the signage at the check-in areas?

Did you read any of the posts in this thread explaining this? Customers with "Continental" tickets can't check in with "United" agents until the reservations systems are combined. Therefore, it makes sense for the customers to still see the "Continental" name even if it's just a temporary sign on top of the new United signage. Delta got this part of the merger process wrong; it was very difficult to find assistance with an NWA ticket when everything in the check-in area said Delta. At BOS, for example, they had a single Medallion/First check-in line -- but if you presented the agent with an NWA-booked itinerary, they had to walk you over to one of the few agents who could handle NWA tickets.

Quoting TOMMY767 (Reply 37):
am I the only one who feels this is a piss poor job of rebranding an airport? The gate areas are fine

Rebranding at the gate areas has little operational impact. People are going to go to gate 127 whether it says Continental or United because that's what's on their boarding pass and on the monitors.
 
CO777DAL
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 4:41 pm

Fyi. All checkin areas at SFO has been rebranded into united. It is close to impossible to tell the difference between united and CO. Also when boarding today's CO flight at the gate it is announced as CO while in the plane they say UA.
Worked Hard. Flew Right. Farewell, Continental. Thanks for the memories.
 
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ramprat74
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 6:44 pm

Here at PDX. Everything is pretty much rebranded. But I have noticed that they put up co branded United/Continental signs over the new United branded signs at the counter. We still have the 1994-2004 signs on the jetways. We even still have the 1974-1994 sign on our cargo building. We have large tulips on our GSE building. I hope those stay!
 
gigneil
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 7:58 pm

Quoting TOMMY767 (Reply 40):
It shouldn't have anything to do with computer systems.

I am telling you what the actual reason for doing it is, lifted directly from all the rebranding publications including United Daily.

The rebranding itself is actually finished, and covered up. Why would they do that if I'm wrong?

My statement is about EWR, IAH, and CLE specifically. The checkin areas will be rebranded on single PSS day 1. That's that.

NS
 
style
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Tue Dec 06, 2011 8:06 pm

Quoting ScottB (Reply 41):
Did you read any of the posts in this thread explaining this? Customers with "Continental" tickets can't check in with "United" agents until the reservations systems are combined. Therefore, it makes sense for the customers to still see the "Continental" name even if it's just a temporary sign on top of the new United signage. Delta got this part of the merger process wrong; it was very difficult to find assistance with an NWA ticket when everything in the check-in area said Delta. At BOS, for example, they had a single Medallion/First check-in line -- but if you presented the agent with an NWA-booked itinerary, they had to walk you over to one of the few agents who could handle NWA tickets.

  

Quoting ScottB (Reply 41):
Rebranding at the gate areas has little operational impact. People are going to go to gate 127 whether it says Continental or United because that's what's on their boarding pass and on the monitors.

  
 
codc10
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RE: UA EWR Terminal C Check-in Not Re-branded. Why?

Wed Dec 07, 2011 5:51 am

Quoting TOMMY767 (Reply 37):
Merging an airline is difficult, but DL/NW set the standard for this.

Did you miss the period of several months where DL agents could not touch a NW reservation and vice versa? Everything looks all hunky-dory two years down the line with all major items complete, but that doesn't mean the typical hiccups inherent to merging two different airlines were absent with the DL/NW integration.

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