UALFAson
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 2:56 pm

Ohmygoodness, SO much better than UA's old safety videos. I used to work in television production and thought those videos were HORRIBLE. The casting director should have been fired and all the free-floating images with the bluescreen backdrop were just weird.

On a small note, interesting that they used the current Continental interior (seat pattern) as opposed to either blue leather or the royal blue seats that UA started installing. Come to think of it, what IS the planned interior for new aircraft post-merger?
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
splitterz
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 3:34 pm

Not a huge fan, I like seeing the Flight Attendants in some way in the videos.
 
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beachbum1970
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 3:41 pm

I noticed the Continental seat pattern also. Looks like they used a 737 with the new Sky Interior? But did the video show ANY 747 or 777 interior shots? I didn't see any instructions on how to open the aircraft doors from the inside. Love the music playing in the background, so happy they're keeping the Rhapsody In Blue theme in the video. I also wish they would show a few crew members. Maybe it's because they haven't decided on a new uniform yet? Overall I like it, but not a fan of the computer generated 777 flying at the end. They should have used a real aircraft. Just my 2 cents...

[Edited 2012-01-03 07:54:36]
 
EXCOASA1982
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 4:39 pm

The First Class cabin in the videos was shot in a UA interior. Not sure which A/C type though.
 
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kgaiflyer
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 5:24 pm

Quoting UALFAson (Reply 1):
Ohmygoodness, SO much better than UA's old safety videos. I used to work in television production and thought those videos were HORRIBLE. The casting director should have been fired and all the free-floating images with the bluescreen backdrop were just weird.

The UA safety video which features a FA who has a scarf wrapped around her neck always bothered me.

Where I come from, only women with Goiters (caused by lack of iodine to the thyroid) do that.

It's a poor people's solution to a real medical problem

So I think "That poor woman."  
 
747fan
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 7:03 pm

Like the fact that the background music has kept the Gershwin theme.
 
UALFAson
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 7:09 pm

Quoting kgaiflyer (Reply 5):
The UA safety video which features a FA who has a scarf wrapped around her neck always bothered me.

Where I come from, only women with Goiters (caused by lack of iodine to the thyroid) do that.

It's a poor people's solution to a real medical problem

So I think "That poor woman."

Yikes!

I just think most of them have weird voices and/or are kind of creepy looking. I'm not saying you need to pick Ken and Barbie to star in your safety video, but...well...
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
btual
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 9:05 pm

I noticed that on the slide deployment animations for the 777, the doors are shown to open like the 747, by swinging out and flipping 180 degrees, which is incorrect. We all know the 777 opens by sliding out and along the fuselage.   Just something to point out.   
 
FWAERJ
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 9:30 pm

Quoting 747fan (Reply 6):

Like the fact that the background music has kept the Gershwin theme.

After watching the new safety/welcome videos, I can bet that UA's new ad campaign that's due soon (from mcgarrybowen, as opposed to PMCO's agency Kaplan Thaler Group, which has been handling merger transition work) will keep Rhapsody in Blue.

I read once after mcgarrybowen got the UA account that they hadn't decided on keeping Rhapsody or not. But these new safety/welcome videos are pretty much a dead giveaway that Rhapsody is here to stay in some form or another. And from my perspective, it's a good thing they kept it: Rhapsody in Blue is United Airlines, even moreso than Saul Bass' fading-from-view tulip. Dropping the tulip for the CO globe is one thing, but I could bet that if UA dropped Rhapsody, there would be far worse ramifications.
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ScottB
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 10:37 pm

Quoting UALFAson (Reply 1):
Ohmygoodness, SO much better than UA's old safety videos.

Perhaps, but still not up there with Kat's finger-wag.

Quoting beachbum1970 (Reply 3):
I didn't see any instructions on how to open the aircraft doors from the inside.

I don't think I've ever seen that on a safety video from a U.S. carrier. But I'm not sure I'm a fan of showing the exits from the outside; I feel like a schematic of the interior showing the locations of the exits may be more informative to the passengers.
 
elbandgeek
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RE: New UA/CO Safety Video

Tue Jan 03, 2012 11:26 pm

On UA's facebook page they posted the welcome two more of those welcome aboard messages from Jeff, along with the two in each of the safety videos. The impression I'm getting is they're either rotating them or any given plane will run one of the 4. One of them was a feature on the 787 that really got me excited because they had a clip of one in dreamliner colors and dissolved it into UA colors. We won't be waiting much longer
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VC10er
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 1:17 am

Quoting kgaiflyer (Reply 5):

All the FA's on the old one were real. The tall black gentleman was my FA about 5 times a year. And while I thought the young woman with the choker scarf was pretty and had a nice smile, I would feel as if I was being strangled when I saw her. Was that even safe to wear a scarf like that? I kept thinking Isadora Duncan!

I think this new one is very nice, I approve of the newly arranged Rhapsody in Blue but the CO checker seats just make me want to puke. I hate them and have since 1991!
The world is missing love, let's use our flights to spread it!
 
Oak522
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 1:30 am

Quoting ScottB (Reply 10):
Quoting beachbum1970 (Reply 3):
I didn't see any instructions on how to open the aircraft doors from the inside.

I don't think I've ever seen that on a safety video from a U.S. carrier. But I'm not sure I'm a fan of showing the exits from the outside; I feel like a schematic of the interior showing the locations of the exits may be more informative to the passengers.

The 90s-era US Airways video had these blueprint-like schematics showing interior and exterior layouts from above and side profile, as well--I think--as a view of the doors opening.
 
YYCFlyer
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 1:56 am

Quoting Splitterz (Reply 2):
I like seeing the Flight Attendants in some way in the videos.

I enjoyed it ... but also think having the Flight Attendants involved is important.
'Opinions Expressed By This Poster Do Not Reflect Those Of My Employer'
 
mark2fly1034
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 2:58 am

I have never flown on CO/UA but I hate the idea of a shoulder strap
 
ual757
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 3:05 am

It was nice to see this a few days early, so thanks for posting this. However, Gershwin must be rolling over in his grave after hearing that rendition of "Rhapsody in Blue."

 
 
USAirALB
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 3:23 am

Quoting Oak522 (Reply 13):
The 90s-era US Airways video had these blueprint-like schematics showing interior and exterior layouts from above and side profile, as well--I think--as a view of the doors opening.

And they still do today (US's hasn't updated their safety video since the 90s). The video points to the exits from above, shows the slides, then rotates to a side view. It doesn't show the operation of the doors. I always thought the blueprint schematics background was rather eerie.

Exit demo on the 757 at 1:35: http://www.youtube.com/watch?v=TpMxMfWCfRQ
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ual777newpaint
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 3:58 am

Quoting Oak522 (Reply 13):

The outgoing United safety videos showed the operation of exit doors from the inside.
http://www.youtube.com/watch?v=0tmi0...d4eHs&feature=youtube_gdata_player
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gaystudpilot
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:04 am

Much more appropriate and professional than the one produced for Delta...

- Richard Anderson, "uh beeg glo bull ayer line."
- Deltalina waving her finger, "Smokin's not allowed on Delta"
- The goof ball with the shiny tooth
 
Oak522
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:06 am

Quoting USAirALB (Reply 17):
And they still do today (US's hasn't updated their safety video since the 90s). The video points to the exits from above, shows the slides, then rotates to a side view. It doesn't show the operation of the doors. I always thought the blueprint schematics background was rather eerie.

Shows how long it's been since I've been on a US jet with overhead video...

Meanwhile, I'm loving the Nokia brick cellphone, the grey Macintosh laptop, the CD player, the old carpet bulkheads, the old uniforms, etc. US ought to take note of UA's update.
 
USAirALB
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:16 am

The new UA video is very modern and professional-exactly how a safety video should be. The desert background though when they point out the exits seems rather odd.

Quoting Oak522 (Reply 20):
Shows how long it's been since I've been on a US jet with overhead video...

Meanwhile, I'm loving the Nokia brick cellphone, the grey Macintosh laptop, the CD player, the old carpet bulkheads, the old uniforms, etc. US ought to take note of UA's update.

There are some updated parts to the video, such as the safety card, and when they show the exit sign. If they bothered to change those two parts, I think they should have created a new video. Everytime I see the video, I do a double take..Is that a cell phone or a calculator?

The video is actually the old USAir video.
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vanguard737
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:33 am

I somehow feel less safe after watching Jeff Smisek's corporate body language introduce a boring Continental livery computer-generated 747 safety video.

I can't help but shed a tear for the real United that is disappearing before our eyes.
320 717 722 732 733 735 737 738 744 752 753 763 772 DC9 DC10 MD80 B1900 S340 E120 ERJ CRJ CR7
 
splitterz
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:51 am

Quoting YYCFlyer (Reply 14):
I like seeing the Flight Attendants in some way in the videos.

I enjoyed it ... but also think having the Flight Attendants involved is important.

I agree. It gives more "power" to them almost. Hard to explain.
 
NWADC9
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 6:22 am

I like the new video! The old Continental one felt informal to the point it was annoying and cheap, and some of the flight attendants in the United ones seemed a bit "harsh." Using "Rhapsody in Blue" was an added perk that helped make this video pop.

One thing I've noticed is the subtitles are from the Continental format, which I hate. Why have the foreign language up top, separate from the English subtitles? And is it just me, or does the transition appear to be too quick to read the foreign language?

Quoting Oak522 (Reply 13):
The 90s-era US Airways video had these blueprint-like schematics showing interior and exterior layouts from above and side profile, as well--I think--as a view of the doors opening.
Quoting ual777newpaint (Reply 18):
The outgoing United safety videos showed the operation of exit doors from the inside.

So did Northwest's, even going as far as showing the seatmap in relation to the doors.
http://www.youtube.com/watch?v=HwoaR0WZ5a4&feature=related
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kfitz
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RE: The New United P.S. "Gutted" And "Reborn"

Wed Jan 04, 2012 6:45 am

Well first off, this new video is just that, one video. It's nothing more than stock footage with the aircraft animation thrown in the middle (and the shot of the F harness for 3-cabin). That means the aircraft type isn't noted at the beginning as it was before, which strikes me as completely bizarre.

Previous UA videos were all produced for each aircraft type, using actual flight crews, aircraft animations and even different custom scores of Rhapshody (PS). In comparison to those, this video looks and sounds dated already, just like the livery.

There's the generic and lifeless variant of Rhapshody that has no hint of class. The bizarre looking flight simulator animation of the aircraft that appears far worse than the prior PMUA birdseye animations. The awkward, unrefined production nature that borders on amateurish. This doesn't appear like anything that would have come from the world's leading airline, much less the old United. The new carrier is starting to reveal itself as little more than COdbaUA.

The award winning television spots from top artists, animators, orchestras, and musicians from around the world will be sorely missed. Robert Redford would probably cost too much anyhow. Just sad.

[Edited 2012-01-03 22:48:31]
 
cruiseshipcrew
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 7:13 am

I think the new videos are great! Saw one today for the first time while on the 757-300. Much better then the old CO and UA vids.
Road Warrior
 
Max Q
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 8:36 am

It's ok but it is way past time to drop the Gerschwin theme music.


That was old a long time ago..
The best contribution to safety is a competent Pilot.
 
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kgaiflyer
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 11:24 am

Quoting gaystudpilot (Reply 19):
- Deltalina waving her finger, "Smokin's not allowed on Delta"

Perhaps the leisure travelers on their once-a-year vacation trips are amused.

But popular culture has changed. A finger-wave is now considered a grave insult. And I'm sure the twice-a-month rollerbag crowd is a bit put off by it.
 
quiet1
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 1:47 pm

Quoting Splitterz (Reply 2):
Not a huge fan, I like seeing the Flight Attendants in some way in the videos.
Quoting YYCFlyer (Reply 14):
I enjoyed it ... but also think having the Flight Attendants involved is important.
Quoting Splitterz (Reply 23):
I agree. It gives more "power" to them almost. Hard to explain.

It creates a link, if even sub-consciously, between the F/A and safety. The previous PMUA demo did that very strongly.

Except for the lack of crew presence/participation in the video, I think I like it a lot better than the old one.

Does anybody know if the video servers will have multiple language choices for the demo? e.g. On a NRT-bound flight the non-English subtitle would be Japanese, on a PEK-bound flight Mandarin, etc.
 
CAL
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:15 pm

Quoting quiet1 (Reply 29):
Does anybody know if the video servers will have multiple language choices for the demo? e.g. On a NRT-bound flight the non-English subtitle would be Japanese, on a PEK-bound flight Mandarin, etc.

yes
CAL........Continental Airlines....... Work Hard, Fly Right
 
Coalways
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 4:52 pm

This video is a major improvement of what PMUA was showing, it was very dated. Glad they didn't use Rhapsody In Blue through out the whole video, I always thought that it sounded like funeral music after the intro. The Hints of Rhapsody in the video is perfect. BUT the music they replaced Rhaposody with should have been the music that they used when the hanger doors were opening or a more modern jingle. I do like DL jingle in the back ground of there video, sound like I'm at a hip bar but the content on the DL video gets very old and annoying after a while.
 
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etops1
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 5:48 pm

New safety Video for USAirways will be out this summer.
 
ikramerica
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 7:25 pm

I never thought about the subliminal aspect of putting the F/As in the video in order to instill a sense of them being the authority on the aircraft. Makes a bit of sense. I always thought it was an "empowering" PR thing to make the F/As feel good about themselves, but I see it the other way now.

That said, now I also know why I absolutely HATE Deltalina wagging her finger. It's truly insulting. I'm not a smoker, so it's not that. It's simply that because they are making the F/As out as the authority figures, by wagging the finger, they are saying that we are just little children that need a scolding. Certainly not a positive customer relations play. And having just flown them again over the holidays, I cringed both times I saw that part. The wide angle lens closeup shot makes it even worse, as it's very "in your face." Just an awful, awful choice that makes me feel uneasy and have a negative feeling about DL.

Didn't really understand why I got that feeling until reading this thread.
Of all the things to worry about... the Wookie has no pants.
 
SkyPriorityDTW
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 8:00 pm

Quoting ikramerica (Reply 33):
That said, now I also know why I absolutely HATE Deltalina wagging her finger. It's truly insulting. I'm not a smoker, so it's not that. It's simply that because they are making the F/As out as the authority figures, by wagging the finger, they are saying that we are just little children that need a scolding. Certainly not a positive customer relations play. And having just flown them again over the holidays, I cringed both times I saw that part. The wide angle lens closeup shot makes it even worse, as it's very "in your face." Just an awful, awful choice that makes me feel uneasy and have a negative feeling about DL.

Lighten up, it's a joke. 9 out of 10 passengers love the video, so I'm sure your satisfaction isn't needed.

As for the UA video, I like it. The hint of Rhapsody in Blue is a nice touch, and it is very modern. Covers everything that needs to be covered. The voiceover is also very clear and easy to understand.
Keep Climbing...
 
N505fx
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 8:08 pm

Quoting ual757 (Reply 16):
Gershwin must be rolling over in his grave after hearing that rendition of "Rhapsody in Blue."

I agree, the 80's new age light jazz version of Rhapsody in Blue is DISGUSTING...somehow I think this was the doings of someone in Houston who is trying to get people to hate that song so they have a reason to ditch it...I can't think of any other excuse to butcher the song that badly.
 
jfrworld
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 8:36 pm

Quoting COalways (Thread starter):
The UA safety video which features a FA who has a scarf wrapped around her neck always bothered me.

I used to always think "Does anyone else on this plane think that her scarf looks like a noose?" It used to bug me too.
 
flashmeister
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 10:14 pm

Quoting ikramerica (Reply 33):
That said, now I also know why I absolutely HATE Deltalina wagging her finger. It's truly insulting. I'm not a smoker, so it's not that. It's simply that because they are making the F/As out as the authority figures, by wagging the finger, they are saying that we are just little children that need a scolding. Certainly not a positive customer relations play. And having just flown them again over the holidays, I cringed both times I saw that part. The wide angle lens closeup shot makes it even worse, as it's very "in your face." Just an awful, awful choice that makes me feel uneasy and have a negative feeling about DL.

I couldn't disagree more.

First off, the Kat-wagging is unique. UA's new video is much better than their old one, but *not at all unique* when compared to other videos on other carriers. DL's, like it or hate it, gets your attention. That's what safety briefing videos are supposed to do. And DL does it in a way that makes people (other than you) smile. It works.

Second of all, FAs *are* authority figures, even for frequent fliers, aviation enthusiasts, and stubborn old sticks-in-the-mud. I have absolutely no problem reminding passengers at the crew is in charge of the aircraft, and of everyone aboard. Again, although UA's old video is way dated, the total lack of crew in the new video misses a chance to reinforce this message.
 
ikramerica
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 10:38 pm

Quoting SkyPriorityDTW (Reply 34):
Lighten up, it's a joke. 9 out of 10 passengers love the video, so I'm sure your satisfaction isn't needed.

You know, 1/2 the bullies in the world will tell you they are just joking. It's a cop out.

It's kind of humorous once. It's annoying soon and to many, it's insulting. No different than someone making a joke at your expense. The first time, you laugh it off. The tenth time, enough it enough. Even Colbert doing it gets tiring, though in his case, he's not actually admonishing us for something real, but for something ironic or misinterpreted.

If this were some viral marketing ploy by DL where they had a spoof video on youtube, sure, funny enough. But it's their corporate image, the face of the airline every time you board, and some snotty girl with a huge finger is wagging it specifically at the customers, every flight, admonishing us like children for something a few might do.

You want funny? Have Deltalina spray an extinguisher all over a smoker, then have her mention very politely to the pile of foam how smoking is not allowed.

Finger wagging is an insult. It used to mean "I want you dead" but it's not that extreme anymore. But it's certainly not something one adult does to another adult. I've seen someone break another person's finger for doing it in their face.
Of all the things to worry about... the Wookie has no pants.
 
blink182
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 11:34 pm

Quoting flashmeister (Reply 37):
DL's, like it or hate it, gets your attention. That's what safety briefing videos are supposed to do. And DL does it in a way that makes people (other than you) smile. It works.

I agree, and I remember the safety demo got a lot of attention when it was released on Youtube before it ever played on a DL flight. Besides a.netters, when was the last time people went out of their way to watch a new safety video? People rave about airlines like SQ and EK, yet their safety demos were never raved about in the way that DL's has been. Personally, I see the humor in it, but I can definitely see where others may not. Its a cultural sensitivity issue that airlines, no matter what they do, cannot avoid. Nevertheless, that demo gets your attention.

Quoting kfitz (Reply 25):
Well first off, this new video is just that, one video. It's nothing more than stock footage with the aircraft animation thrown in the middle (and the shot of the F harness for 3-cabin). That means the aircraft type isn't noted at the beginning as it was before, which strikes me as completely bizarre.

As for the new UA demo, I'm mixed in thought. Much better than previous CO, yet not as good as previous UA. The great news is the patronizing kindergarten teacher voice and the jazz ensemble of CO are gone, and despite how great UA's were, I always felt that the demo became boring after a minute. Unfortunately, UA's demos had a great attention-grabbing lead-in with Rhapsody in Blue, and that is lost, as is the CEO's personal message(which now feels like a commercial rather than a pep talk). I think FAs are needed at various stages and that may happen once a new uniform is adopted. The producers should have included the proper aircraft type at the beginning and end to reinforce the specificity of each aircraft's safety procedures, with the line "please pay attention even if you fly frequently; all aircraft types have different procedures and layouts. This demonstration is specific to this aircraft."

I think the demo has a nice flow to it, and its great to finally see modern personal electronics and clearer imaging.

Quoting kfitz (Reply 25):

The award winning television spots from top artists, animators, orchestras, and musicians from around the world will be sorely missed. Robert Redford would probably cost too much anyhow. Just sad.

Imagine how many people would pay attention if Robert Redford narrated the video.  Wow! . Fly United, see a Robert Redford narration 
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BC77008
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RE: New UA/CO Safety Video

Wed Jan 04, 2012 11:35 pm

Quoting ikramerica (Reply 38):
You want funny? Have Deltalina spray an extinguisher all over a smoker, then have her mention very politely to the pile of foam how smoking is not allowed.

You might be putting too much thought into a safety video, but I love this idea!!!
"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
 
stxbohn
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RE: New UA/CO Safety Video

Thu Jan 05, 2012 12:11 am

Quoting Vanguard737 (Reply 22):
I somehow feel less safe after watching Jeff Smisek's corporate body language introduce a boring Continental livery computer-generated 747 safety video.

I miss Gordon... He was the best CEO on the safety video. Just think if the Herb-Birds had AV on them in the old days with Herb welcoming you with a glass of Wild Turkey in his hand.

Granted, I haven't really flown that much Continental (or United) in years. Just seen the AA safety videos with the magic bathroom that turns a guy into a gal, the arpeggio ding of their intro music, and "We're glad your here" too many times to count.
"Thank you for flying City Airlines. We know you have a choice in airlines, and it looks like you made the wrong one."
 
sulley
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RE: New UA/CO Safety Video

Thu Jan 05, 2012 1:06 am

Quoting blink182 (Reply 39):
As for the new UA demo, I'm mixed in thought. Much better than previous CO, yet not as good as previous UA. The great news is the patronizing kindergarten teacher voice and the jazz ensemble of CO are gone, and despite how great UA's were, I always felt that the demo became boring after a minute.


In my opinion, both CO and UA's old videos were tired and outdated. CO's narrator made my ears bleed and I always laughed at UA's spinning flight attendant call button, exit indicator, and seat belt sign... that is just so 80's.



[Edited 2012-01-04 18:16:09]
In thrust we trust!
 
Beardown91737
Posts: 796
Joined: Wed Jun 15, 2011 10:56 pm

RE: New UA/CO Safety Video

Thu Jan 05, 2012 1:33 am

As long as there are long ground delays, they will get through that video before wheels-up.
135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.
 
DualQual
Posts: 672
Joined: Sun Mar 05, 2006 6:10 pm

RE: New UA/CO Safety Video

Thu Jan 05, 2012 2:27 am

Quoting beardown91737 (Reply 43):
As long as there are long ground delays, they will get through that video before wheels-up.

It's no longer than either of the old videos. Want to save time? Just fast forward through Smisek.
There's no known cure for stupid
 
kfitz
Posts: 140
Joined: Wed Jan 26, 2011 12:47 am

RE: New UA/CO Safety Video

Thu Jan 05, 2012 3:56 am

The old video is not only more informative, it also looks and sounds better. The aircraft animation alone is night and day.CO has obviously moved away from the old UA brand model and this new one size fits all video is all CO.

http://www.youtube.com/watch?v=TVgQz...iKPTc&feature=youtube_gdata_player

Tilton & Co. were far from perfect, but in greenlighting the "new" UA brand in 2006, they were greenlighting a face for UA that'll be remembered as one of the most sophisticated, tasteful, and timeless campaign for any airline in the world. It was a costly campaign, but it also elevated the brand far above what UA's competitors were engaged in, and also abovebthe product the company was actually offering.

I invite the a.net Co employee caucus to spend some time viewing some of the commercial and print spots from the last 5 years. The production value is truly world class.
 
peanuts
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Joined: Thu Dec 24, 2009 1:17 am

RE: New UA/CO Safety Video

Thu Jan 05, 2012 4:22 am

Is this thread about UA or Deltalina?

Let's put it this way, if they're talking (positively or negatively) about you (DL's video), something is working.

This UA production? Nobody will be talking about it anymore in about... 3 seconds. Yawn.

Very sterile and impersonable.
 
UALFAson
Posts: 765
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RE: New UA/CO Safety Video

Thu Jan 05, 2012 5:28 am

Quoting peanuts (Reply 46):
Let's put it this way, if they're talking (positively or negatively) about you (DL's video), something is working.

This UA production? Nobody will be talking about it anymore in about... 3 seconds. Yawn.

Very sterile and impersonable.

Except we're not talking about a commercial or an ad campaign. We're talking about a safety demonstration video.

The purpose of such an item is to convey potentially life-saving information. It is not to generate buzz about your company (which is another reason Smisek's introduction needs to go, and I have a feeling probably will once the merger gets further along).
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
B737900ER
Posts: 574
Joined: Thu Aug 31, 2006 10:26 am

RE: New UA/CO Safety Video

Thu Jan 05, 2012 7:01 am

Quoting kfitz (Reply 45):

There are no more CO employees. It's all UA now. Time to move on. These posts are getting old
 
sulley
Posts: 389
Joined: Wed Jan 13, 2010 6:55 pm

RE: New UA/CO Safety Video

Thu Jan 05, 2012 3:19 pm

Quoting kfitz (Reply 45):
The old video is not only more informative, it also looks and sounds better. The aircraft animation alone is night and day.CO has obviously moved away from the old UA brand model and this new one size fits all video is all CO.



I guess you like the spinning flight attendant call button -- ding!  

The CGI is lacking in both videos. Why is the registration in Times New Roman on the PMUA aircraft? It doesn't look right.
In thrust we trust!