atrude777
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SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:08 pm

Southwest Airlines Announces New Route Between Atlanta and Los Angeles

DALLAS, Jan. 11, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced today plans to operate one new daily nonstop flight between Hartsfield-Jackson Atlanta International Airport and Los Angeles International Airport beginning June 10, 2012. This will be in addition to the three daily flights operated by AirTran, Southwest's wholly-owned subsidiary. The carrier is pleased to add the long-haul route to its map—connecting two destinations popular for both leisure and business. Flights can be booked via www.southwest.com or www.airtran.com.


www.southwest.com -- Source

In addition to the one daily SWA will operate, Air Tran is already currently flying 3 daily, so a combined 4 Daily ATL-LAX between WN and FL will be operating by June 10th, 2012.

Alex

[Edited 2012-01-11 11:09:15]
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burnsie28
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:35 pm

Quoting atrude777 (Thread starter):
In addition to the one daily SWA will operate, Air Tran is already currently flying 3 daily, so a combined 4 Daily ATL-LAX between WN and FL will be operating by June 10th, 2012.

From what I understand is that every WN flight that is added in ATL for shared destinations a FL flight will be dropped, still making this 3 daily, however, that plan could have changed.
 
atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:37 pm

Quoting burnsie28 (Reply 2):

From what I understand is that every WN flight that is added in ATL for shared destinations a FL flight will be dropped, still making this 3 daily, however, that plan could have changed.

That has been done before, but for this market, as of now it will not be dropped.

It's mentioned in the article I posted, that WN will be flying 4 daily combined...
WN-1
FL-3

Combined--4 Daily.

Quoting atrude777 (Thread starter):
This will be in addition to the three daily flights operated by AirTran, Southwest's wholly-owned subsidiary.

Alex
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globalflyer
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:48 pm

Wow Alex...you are lightening fast!   I remember when B6 entered ATL and offered service nonstop to LGB. DL responded by matching fares and offered triple MQM Skymiles. I wonder if this will be the case this time? Of course B6 did not last too long unfortunately.
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Acey
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:49 pm

WN 690 LAX-ATL dep 13:10 arr 20:30
WN 152 ATL-LAX dep 10:35 arr 12:25

So that 73G will RON at ATL, If I'm reading this sked correctly.
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tommy767
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 7:49 pm

Hope they charge less than DL for these flights. Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.
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Atlwest1
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:02 pm

Quoting globalflyer (Reply 4):
Wow Alex...you are lightening fast!   I remember when B6 entered ATL and offered service nonstop to LGB. DL responded by matching fares and offered triple MQM Skymiles. I wonder if this will be the case this time? Of course B6 did not last too long unfortunately.


That wont happen this time because by the time this route is up and running they will have the codeshare in effect with FL. FL does well to LAX. Truth is if WN wants t be serious in the ATL they will have to do these transcons.

Quoting TOMMY767 (Reply 6):
Hope they charge less than DL for these flights. Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.


That is where I feel WN will have product issues. As they absorb FL and its transcons and further destinations, the product becomes erroded. Granted FL didnt have the in seat screens but it dive have fleet wide Wifi, XM radio and more drink choices then anyone lol. But FL did have biz class as a draw.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co. or Airt
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:05 pm

Quoting Atlwest1 (Reply 7):
That is where I feel WN will have product issues.

In certain markets, yes... our competitive edge will have to be solely our fares. People keep mentioning "WN doing transcons"... but we've been flying across the country without IFE and meals for years, people just always seem to forget that.
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:09 pm

Quoting TOMMY767 (Reply 6):
Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.


The TV is free but the bags are not on DL. For couples that both check bags that's $60 on DL oneway , or $120 round trip. That's a huge difference.
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incitatus
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:10 pm

I once suggested in a.net that Southwest would eventually get into ATL-LAX massively and I was run by a fleet of 18-wheelers driven by the DL crowd. Funny.
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:10 pm

Quoting WNCrew (Reply 7):
In certain markets, yes... our competitive edge will have to be solely our fares



And no fees, DL is notorious for their fees.
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:14 pm

Quoting globalflyer (Reply 3):
Wow Alex...you are lightening fast! I remember when B6 entered ATL and offered service nonstop to LGB. DL responded by matching fares and offered triple MQM Skymiles. I wonder if this will be the case this time? Of course B6 did not last too long unfortunately.

B6, if I remember right, offered bad flight times from ATL to the West Coast. Also, once B6 announced, AirTran (who did not yet have 73G's on the property) arranged the Ryan wet-lease of A320's to get started on Atlanta transcons early. So both the legacy hub carrier and the LCC hub carrier were flying to LAX, and B6 didn't fight back that hard.

B6's entire Atlanta misadventure was kind of strange. It's long been my theory that Neeleman started ATL out of spite for Delta starting Song. Then, once he had to put some serious effort into competing at ATL, he for whatever reason did not think the market worth fighting for.

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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:14 pm

Quoting globalflyer (Reply 4):
Wow Alex...you are lightening fast! I remember when B6 entered ATL and offered service nonstop to LGB. DL responded by matching fares and offered triple MQM Skymiles. I wonder if this will be the case this time? Of course B6 did not last too long unfortunately.

The only thing I've seen DL do in the wake of WN announcing service to ATL was to match the fares on those routes (and even besting their connecting service fares). Considering that WN is by proxy, an extension of an existing competitor, I don't see them doing much beyond that. However, you probably will see them start pursuing the FL business class passengers once that starts to go away on FL. Of course, they will have to keep their First Class fares on those routes in line with what WN will be charging for their Business Select fares.

Quoting TOMMY767 (Reply 6):
Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.

Some folks are loyal to WN and there will be FL loyalists that will stick with WN once they integrate FL into their operations as some folks just don't like flying on Delta. I switched from FL to DL about five years ago as I had decided to splurge on a business class/first class ticket and DL wanted the same fare for their first class cabin as FL wanted for their business class cabin. Based on the fares and the amenities, you get more bang for your buck on DL.
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:30 pm

Quoting STT757 (Reply 10):
And no fees, DL is notorious for their fees.

And different from UA and AA how?
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:35 pm

Quoting incitatus (Reply 9):
I once suggested in a.net that Southwest would eventually get into ATL-LAX massively and I was run by a fleet of 18-wheelers driven by the DL crowd. Funny.


Not entirely incorrect had WN not bought FL I am willing to bet WN would not have done ATL-LAX which when its all said and done they arent doing anything new here all they are doing is replacing FL which already has that market stimulated.
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atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:38 pm

Quoting jetlanta (Reply 13):

And different from UA and AA how?

UA and AA aren't flying ATL-LAX at the moment.

So the focus is on Delta, not AA or UA.

Quoting burnsie28 (Reply 1):
FL flight will be dropped, still making this 3 daily, however, that plan could have changed.

Then again it is possible WN added their flight to compensate for the dropped red eye flight LAX-ATL? I cannot confirm this.

Quoting globalflyer (Reply 3):
Wow Alex...you are lightening fast!

Hahaha Thanks! I just happened to be online when the news came across!

Quoting Acey (Reply 4):
WN 690 LAX-ATL dep 13:10 arr 20:30
WN 152 ATL-LAX dep 10:35 arr 12:25

So that 73G will RON at ATL, If I'm reading this sked correctly.

Excellent, thanks for posting the schedule. Possible or by June, WN 737's can go onward to do other FL Routes too as needed?

Alex
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tommy767
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:47 pm

Quoting STT757 (Reply 8):
The TV is free but the bags are not on DL. For couples that both check bags that's $60 on DL oneway , or $120 round trip. That's a huge difference.

Then perhaps that couple should be a little more frugle when it comes to packing. Anybody can get away with not checking a bag if they pack right. Just pack up a duffle bag.

Quoting STT757 (Reply 10):
And no fees, DL is notorious for their fees.

And Continental (UA) isn't?
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 8:52 pm

Quoting srbmod (Reply 12):
Of course, they will have to keep their First Class fares on those routes in line with what WN will be charging for their Business Select fares.

Why? It's a totally different product offering. Why should anyone expect to pay the same (or competitive) for a different seat, food, on board entertainment?
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atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:05 pm

Quoting TOMMY767 (Reply 16):

And Continental (UA) isn't?

As I mentioned just earlier, no one else is flying ATL-LAX.

WN's competition is Delta, Delta's competition is Southwest.

UA and AA are not of concern on this route, so that's why Delta is the one being compared.

Alex
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travelin man
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:06 pm

Quoting Acey (Reply 4):
WN 690 LAX-ATL dep 13:10 arr 20:30
WN 152 ATL-LAX dep 10:35 arr 12:25

So that 73G will RON at ATL, If I'm reading this sked correctly.

I would doubt it. The WN plane will probably head somewhere else after landing in ATL, and come back into ATL from somewhere else the following day.

I can't imagine WN letting a plane sit on the ground in ATL (or anywhere) from 20:30 to 10:35...
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:07 pm

Quoting WNCrew (Reply 7):
In certain markets, yes... our competitive edge will have to be solely our fares. People keep mentioning "WN doing transcons"... but we've been flying across the country without IFE and meals for years, people just always seem to forget that.

I wouldn't say the fares, but rather the fees, most people in ATL have the DL Amex card, so they get the first bag for free. Anything after that, this is true. Also with WN's rising costs, fare differences won't be much if at all, most likely DL will match a portion of WN fares, but for the majority not much is changing for DL, other than the lack of products by WN compared to DL. I am sure as far as DL is concerned WN can have all the low yield passengers. We will see how things play out over the next several months, but WN coming to ATL isn't going to be such a massive shock and awe that some people thing it will be. I don't see much changing for either airline really. More so if FL and WN didn't merge and WN came into the market, then FL would have issues, but as far as WN vs DL, I don't expect to see much change. DL is doing well as is WN, and continuous improvement on both ends is happening.
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:16 pm

Quoting TOMMY767 (Reply 5):
Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.
Quoting TOMMY767 (Reply 16):
Then perhaps that couple should be a little more frugle when it comes to packing. Anybody can get away with not checking a bag if they pack right. Just pack up a duffle bag.

Good luck getting a duffel bag past the DL prison wardens. Anyone can get away with flying transcon without a TV if they bring along a book or laptop or ipad or...

Quoting Acey (Reply 4):
So that 73G will RON at ATL, If I'm reading this sked correctly.

I wouldn't assume that; there's a 2100 departure to BWI, a 2110 departure to HOU, and a 2220 departure to LAS. The first flights from BWI, MDW & HOU arrive in time to turn to LAX.
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:17 pm

Quoting Acey (Reply 4):
WN 690 LAX-ATL dep 13:10 arr 20:30
WN 152 ATL-LAX dep 10:35 arr 12:25

So that 73G will RON at ATL, If I'm reading this sked correctly.

Looks like it actually RONs in HOU:

HOU-ATL 0640 - 0940
ATL-LAX 1035 - 1225
LAX-ATL 1310 - 2030
ATL-HOU 2110 - 2220
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:28 pm

Quoting travelin man (Reply 19):
I would doubt it. The WN plane will probably head somewhere else after landing in ATL, and come back into ATL from somewhere else the following day.

It is highly probable that it will RON in ATL, WN doesn't schedule many flights at ~9:00p. It won't however fly the return flight at 10:35 the next day, that will certainly be a plane arriving from somewhere else.
 
indiansbucs
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:30 pm

Quoting atrude777 (Reply 18):
As I mentioned just earlier, no one else is flying ATL-LAX
Quoting STT757 (Reply 10):
And no fees, DL is notorious for their fees.

The above comment isnt specific for the route. It's a general comment about the airline...

Quoting jetlanta (Reply 13):
And different from UA and AA how?
Quoting TOMMY767 (Reply 16):
And Continental (UA) isn't?

This responses are surely accurate and i do think the same way...
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:32 pm

Quoting ScottB (Reply 21):
Good luck getting a duffel bag past the DL prison wardens. Anyone can get away with flying transcon without a TV if they bring along a book or laptop or ipad or...

Prison wardens? I've only experienced DL prison wardens at EWR when trying to go through security on DL. Never at any other station -- that includes ATL, JFK, LAX, MCO etc etc
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Acey
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:38 pm

Quoting pvd757 (Reply 22):
Looks like it actually RONs in HOU:

My mistake, for whatever reason I forgot about WN's other ATL flights when I made that comment.
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point2point
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:44 pm

Quoting atrude777 (Reply 18):
UA and AA are not of concern on this route

I'm quite surprised that neither UA or AA are doing a n/s on this route, since both here have LAX as hubs. I guess that they're content with DL getting all of the premium on this, which I'm sure there could be quite a bit of here.
 
atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:47 pm

Quoting indiansbucs (Reply 24):

The above comment isnt specific for the route. It's a general comment about the airline...

It is route specific....TOMMY767 mentioned this in his post by talking about Delta on ATL-LAX here...

Quoting TOMMY767 (Reply 5):
Hope they charge less than DL for these flights. Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.

While it is true country wide, UA, DL and AA are really no different in the fees, it was started by the route specific ATL-LAX...

and I once again iterate, the topic is about ATL-LAX and the competition Delta Versus WN, this is why United and AA are not being compared here because they do NOT fly ATL-LAX.

Unless I am completely mistaken and reading it the wrong way.

Quoting burnsie28 (Reply 20):

I wouldn't say the fares, but rather the fees, most people in ATL have the DL Amex card, so they get the first bag for free. Anything after that, this is true. Also with WN's rising costs, fare differences won't be much if at all, most likely DL will match a portion of WN fares, but for the majority not much is changing for DL, other than the lack of products by WN compared to DL. I am sure as far as DL is concerned WN can have all the low yield passengers. We will see how things play out over the next several months, but WN coming to ATL isn't going to be such a massive shock and awe that some people thing it will be. I don't see much changing for either airline really. More so if FL and WN didn't merge and WN came into the market, then FL would have issues, but as far as WN vs DL, I don't expect to see much change. DL is doing well as is WN, and continuous improvement on both ends is happening.

That's a very good point. Many folks in ATL are already loyal to Delta as it is, and won't be moving over. Unless for whatever reason DL did something to get them mad.."I am never flying XXX Airline again!"

SWA will need to work on the OUT stations to attract those WN and FL loyalist to stick with Southwest and choose them to fly into Atlanta.

The fares and the lack of fees on WN side will help it, to what extent is decided by the Customers themselves.

WN is not bringing anything new to ATL in terms of flights, structure and whatnot, but the Brand will no doubt be stronger and bigger, again how much will it help is decided by the Customers too.

I agree, I don't see too much changing either, and would be surprised if there was a huge change or switch in either capacity.

Alex
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tommy767
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 9:51 pm

the statements about the amex card are true. So many have a DL amex card just to have an amex card! (like myself)

Quoting point2point (Reply 27):
route

I'm quite surprised that neither UA or AA are doing a n/s on this route, since both here have LAX as hubs.

IIRC UA flew LAX-ATL in 1999 using a 319 or 320. Not sure how long it lasted but probably until 9/11. I'm with you, they should bring it back.

Quoting atrude777 (Reply 28):
While it is true country wide, UA, DL and AA are really no different in the fees, it was started by the route specific ATL-LAX...

and I once again iterate, the topic is about ATL-LAX and the competition Delta Versus WN, this is why United and AA are not being compared here because they do NOT fly ATL-LAX.

Unless I am completely mistaken and reading it the wrong way.

Well not to get all technical here but we could compare UA and AA because one could make a transfer from ATL to LAX through a hub  
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cokepopper
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 10:02 pm

Quoting TOMMY767 (Reply 25):
ve only experienced DL prison wardens at EWR when trying to go through security on DL. Never at any other station -- that includes ATL, JFK, LAX, MCO etc etc

WOW, I didn't know that we have Delta personnel at the security checkpoint at EWR.
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 10:16 pm

Quoting atrude777 (Reply 28):
WN is not bringing anything new to ATL in terms of flights, structure and whatnot, but the Brand will no doubt be stronger and bigger, again how much will it help is decided by the Customers too.

I agree, I don't see too much changing either, and would be surprised if there was a huge change or switch in either capacity.

Alex

Exactly. The earth is not going to spin off its axis on June 10th, simply because WN added "PMWN" metal on ATL-LAX. This would essentially be no different than FL adding an additional flight in the market.

This "announcment" does not change the competitive landscape in this market in any significant way.
 
wnflyguy
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 10:47 pm

Looks like with the FL/WN aircraft transition between April and June in ATL WN will replace 6 more flights total with 24 flights . MKE WN will replace 3 more flights total 17 flts . And BWI WN replace 2 FL flights. The ball is rolling let the slow integration begin..enjoy wnfg. 
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STT757
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:01 pm

Quoting TOMMY767 (Reply 16):
Then perhaps that couple should be a little more frugle when it comes to packing.

News flash, Women brings lots of outfits on vacation. Most Women will find it absolutely impossible to fit everything they need for a week's vacation into a carry on. When my Wife and I go on vacation she fills her bag and then it spills over into my bag to prevent her's from being charged an excess weight fee. Most Women, like my Wife, have specific shoes that go with specific outfits. Then there's hair dryer, make up etc.. I think most couples are similar in terms packing needs when traveling, kids only exasperate the need for luggage.

Getting back to my point, if the choice comes down to paying DL $120 to check two bags or paying WN nothing for the same two bags then some people will obviously book with WN over DL if the basic airfare price is the same. WN probably has done a good bit of research on this which is why they spend so much in National tv campaigns touting their free bag and no fee policies. Watch an NFL game and you can't miss one of their "Bags fly free" commercials, those nation wide NFL spots are not cheap.

I would be willing to bet they are already planning on huge media buys in the Atlanta market to make sure the flying public gets the message "Bags fly free" (with Southwest).
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splitterz
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:02 pm

People are complaining about lack of IFE on WN, but what about the wifi they are adding. I took a flight with WN DEN-PDX (not nearly as long) and the wifi made the flight go by SUPER fast. So theoretically if you have a tablet, computer, or smart phone, the fares similar on both carriers (DL will probably match WN), it would seem like a better overall deal for the typical economy paying passenger.

[Edited 2012-01-11 15:35:37]
 
atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:10 pm

Quoting wnflyguy (Reply 32):
Looks like with the FL/WN aircraft transition between April and June in ATL WN will replace 6 more flights total with 24 flights . MKE WN will replace 3 more flights total 17 flts . And BWI WN replace 2 FL flights. The ball is rolling let the slow integration begin..enjoy wnfg.

Are you referring to MKE/BWI-ATL or just flights out of MKE and BWI alone, can you give route examples?

Alex
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:40 pm

Quoting burnsie28 (Reply 20):
We will see how things play out over the next several months, but WN coming to ATL isn't going to be such a massive shock and awe that some people thing it will be.

Esp. since ATL already had the FL hub, and FL has/had an arguably superior product than "legacy" WN.
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wnflyguy
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:48 pm

Quoting atrude777 (Reply 35):

I looks like over lap lines in ATL-BWI,PHX,LAS,HOU,LAX* BWI-MCO,SEA* . MKE-LAS,PHX are being replaced with WN metal. *But LAX and SEA are the first 2 right now non- WN crew bases seeing FL lines being taken over by WN metal.
Rumor has it a few of these line will be 800 lines and the FL 737-700 conversions will replace 737-500 short haul lines..This slow FL replacements line roll out should keep WN nerds like me entertained for the next 2 to 3 years. I used to have a good friend that had there hand in the cookie jar and was Blunt about future WN plans but he or she has since just retired from WN and now getting info takes longer and less reliable..o well enjoy   wnfg
my post are my opinion only and not those of southwest airlines and or airtran airlines.
 
Jamake1
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:49 pm

I have to say that I love Southwest. I just flew them this past weekend. I checked in 24 hours prior to departure and got "A" boarding priority. Secondly, I had toothpaste, cologne, hair gel, and sunscreen that I just did not feel like having to put into 4 oz. containers (which I didn't have). It was great peace of mind being able to pack all of my toiletries and just check my bag. I waited less than 10 minutes to claim my checked bag at both ends of my trip.

I can entertain myself with a book, my own laptop, or getting a little bit more shut-eye...I don't need all of the bells and whistles of IFE. Being able to check a bag on SWA free of charge gives them a competitive advantage. My weekend trip on SWA was hassle-free and I wish them much success in the ATL market...
United's B747-400. "She's a a cruel lover."
 
atrude777
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RE: SWA Announces ATL-LAX: June 10th, 2012

Wed Jan 11, 2012 11:54 pm

Quoting wnflyguy (Reply 37):
I looks like over lap lines in ATL-BWI,PHX,LAS,HOU,LAX* BWI-MCO,SEA* . MKE-LAS,PHX are being replaced with WN metal. *But LAX and SEA are the first 2 right now non- WN crew bases seeing FL lines being taken over by WN metal.

What dates? I went to look and only see the usual WN flights that still exist? Using www.southwest.com, but does the Employee website show the changes too?

Quoting wnflyguy (Reply 37):

Rumor has it a few of these line will be 800 lines

I wondered if in June the -800 would be introduced for ATL-LAX and such. With the Boeing Sky interior on them would make it great to utilize on them.

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
Jamake1
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 12:09 am

Quoting TOMMY767 (Reply 5):
Not sure why anybody would want to fly WN on ATL-LAX when they could fly DL and have 18 channels of satellite TV for free.

1. Southwest doesn't charge bag fees.

2. Southwest offers a friendly travel experience.

3. Southwest brings down the fare price point when they enter markets.

4. Southwest offers convenient schedules.

5. United, American and Delta are notorious for their bag fees and cancel/change fees. (Feel better, Jetlanta?)
United's B747-400. "She's a a cruel lover."
 
SESGDL
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 12:18 am

Quoting jamake1 (Reply 41):
2. Southwest offers a friendly travel experience.

3. Southwest brings down the fare price point when they enter markets.

4. Southwest offers convenient schedules.

Point number two is debatable and dependent entirely upon chance. The same can be said of Delta's flights in many instances. Point number three is not true at all as FL, which has lower costs and average fares than WN, has been serving ATL-LAX for years already and has already reduced average fares. And point three is moot, as DL offers a far more convenient schedule on ATL-LAX with more than double the flights.  

Jeremy
 
boilerla
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 12:19 am

I think notorious means something sinister, but in this case, it's really not. The problem (or good thing, for the airlines) is that the flying public has by and large accepted bag fees, regardless of airline. When I ask people I know, who are definitely not airline enthusiasts and travel 3-4 times a year max, they simply acknowledge that they'll have to pay $25 for a bag. Some are aware that WN doesn't charge them, others are not aware, but by and large they didn't care.

Example: As a UA elite member I can check 3 bags, and last time I traveled home, I took full advantage. My brother asked how much it cost to check my bags, and I explained I don't get charged anything. He said "That's nice. Last time I think I got charged $20. I can't remember." People simply acknowledge it as part of the cost of travel, and they travel so infrequently that it doesn't really add up in their mind.

That's why, IMHO, WN is stupid for leaving the bag fee revenue on the table, but that's a different discussion.

[Edited 2012-01-12 03:38:02 by SA7700]
 
Metrojet732
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 12:26 am

In my mind, DL is probably grateful that WN is taken over FL. WN’s fares are closer to DL’s than FL’s ever were. I don’t understand why people still think that WN is a low fare airline. The only thing they do is keep the fares pretty much consistent. When it comes to fees, the only thing WN has over the others is Bags fly free. WN has their share of fees… People are fooled time in time out about WN’s advertising campaign. Thinking they are getting a good deal when flying WN
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 12:27 am

Quoting STT757 (Reply 8):
The TV is free but the bags are not on DL. For couples that both check bags that's $60 on DL oneway , or $120 round trip. That's a huge difference.

With small kids, the bag fees are killer. One won't have to worry about my kids being on the DL flight. (We would need 3 bags for four of us.)

Quoting jetlanta (Reply 13):
Quoting STT757 (Reply 10):
And no fees, DL is notorious for their fees.


And different from UA and AA how?

No difference. Hence, competitive advantage to WN.

Quoting atrude777 (Reply 28):
Many folks in ATL are already loyal to Delta as it is

Many are. But WN has enough business contracts they'll crack the market.

Quoting boilerla (Reply 43):
That's why, IMHO, WN is stupid for leaving the bag fee revenue on the table, but that's a different discussion.

That depends on whom you are talking with. I believe WN is gaining customers by 'word of mouth' at a rate they would have to spend *all* (or more) of the bag fees on advertising to compete with.

Lightsaber
"They did not know it was impossible, so they did it!" - Mark Twain
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 1:04 am

Quoting WNCrew (Reply 7):

In certain markets, yes... our competitive edge will have to be solely our fares.

Which become less and less of a competitive edge when your direct competition is flying ATL-LAX 9X daily, and the majority of those are flown with 763 equipment or larger, meaning they can not only match or beat your fares, but drown you in capacity.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
 
klkla
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 1:06 am

I'm amazed this got it's own thread. Really it's just an added frequency for the combined company.
 
gizmonc
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 1:34 am

Could this possibly be 737-800 equipment on this route. I think by June WN will have quite a few. A total of 33 are being added in 2012, 28 from Boeing and 5 leased or is it 25 from Boeing and 8 leased.
 
tommytoyz
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 1:45 am

Quoting EA CO AS (Reply 46):
meaning they can not only match or beat your fares, but drown you in capacity.

This kind of past business behavior, a quest for market share at all costs, has driven DL and others into BK. The focus for DL should be on being competitive, unique and profitable, not on competitor elimination and annihilation. Latter is a prescription for disaster, IMHO.
 
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RE: SWA Announces ATL-LAX: June 10th, 2012

Thu Jan 12, 2012 2:14 am

Quoting tommytoyz (Reply 50):
The focus for DL should be on being competitive, unique and profitable, not on competitor elimination and annihilation.

Absolutely agreed, however part of being competitive also means it would be irresponsible for DL to allow a competitor to gain a toehold in an existing market and then build upon it. And if that means using a frequency and/or equipment advantage to blunt gains the competitor might make, there's nothing wrong with that.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group

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