gen2stew
Posts: 135
Joined: Mon Dec 12, 2011 10:15 pm

New AA Safety Video

Fri Jan 20, 2012 12:22 am

AA has come out with a new safety video that is played prior to departure and features employees from around the company... While the info is nothing new, the presentation is (sigh) creative. Should be made public soon.

[Edited 2012-01-19 16:27:08]
I don't know why blessings wear disguises. If I were a blessing, I'd run around nude!
 
LAXintl
Posts: 20183
Joined: Wed May 24, 2000 12:12 pm

RE: New AA Safety Video

Fri Jan 20, 2012 12:25 am

The "Thank You" video?

http://www.youtube.com/watch?v=WbiUYq-DQsI

That's been out since over a year now...
From the desert to the sea, to all of Southern California
 
jpetekyxmd80
Posts: 3976
Joined: Fri Aug 01, 2003 3:16 am

RE: New AA Safety Video

Fri Jan 20, 2012 12:42 am

It's not the thank you video. There is a brand new safety video, that passengers will be seeing as soon as next week.
The Best Care in the Air, 1984-2009
 
blink182
Posts: 5278
Joined: Mon Oct 18, 1999 3:09 am

RE: New AA Safety Video

Fri Jan 20, 2012 5:15 am

http://www.youtube.com/watch?v=k3e0W...4182E0BIEY5Hw&index=1&feature=plcp
If this link doesn't function, look at AA's page on Youtube.

My take: interesting, but I like it. A bit of a transition from AA's traditional austere image.

Fortunately, they shortened the "we're glad you're here" bit. They still have some of it, but they're much more to the point. Rather than having seemingly fifty people thank pax for flying AA, we get three or four, which still gets the point across nicely. Otherwise, I think the demo flips a bit too quickly between scenes, which may cause some wooziness upon a few passengers. A personal rant, but I miss the intro music of the old old safety demo that aired in the 90s-mid 00s.

Definitely showing AA's humAAn side and positively portrays everybody, not just flight crews, as professionals.
Give me a break, I created this username when I was a kid...
 
Coalways
Posts: 93
Joined: Wed Feb 13, 2008 5:39 am

RE: New AA Safety Video

Fri Jan 20, 2012 5:26 am

Not really digging it, to much going on in the video.
 
etops1
Posts: 831
Joined: Mon Nov 14, 2005 12:26 pm

RE: New AA Safety Video

Fri Jan 20, 2012 6:20 am

Don't know if I like the rampers and other employees besides the FA's giving safety instructions but I guess it's a way to engage the employees.
 
PI767
Posts: 192
Joined: Mon Nov 29, 2010 2:50 am

RE: New AA Safety Video

Fri Jan 20, 2012 6:34 am

Quoting etops1 (Reply 5):
Don't know if I like the rampers and other employees besides the FA's giving safety instructions

I agree 100%. I don't know.... it would be like sitting on a plane and a ramp agent coming up to me and telling me that my bag needs to go further under the seat in front of me. I'd me like...."Who are you????"

Just doesn't seem right.

How about having a couple of flight attendants doing a video aimed towards a ramp training class..... just doesn't seem right.

(And for the record... I AM an AA fan.)
"Piedmont. The Model of What a Good Airline Should Be."
 
BigGSFO
Posts: 2214
Joined: Sun Jun 12, 2005 5:27 am

RE: New AA Safety Video

Fri Jan 20, 2012 7:35 am

It's charming, but I still think VX and DL's safety videos are more interesting and clever.
 
skyduster
Posts: 39
Joined: Mon Apr 02, 2007 3:00 am

RE: New AA Safety Video

Fri Jan 20, 2012 7:52 am

I actually really like it. It's original, contemporary, and "cute". And I think that the "who are you to tell me about in-flight safety" attitude that some posters are expressing (regarding the ramp employees) is just pure wannabe snobbery/classism.

[Edited 2012-01-19 23:57:34]
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atlflyer
Posts: 574
Joined: Wed Jan 11, 2006 11:13 am

RE: New AA Safety Video

Fri Jan 20, 2012 7:53 am

Way too many people in this video. It almost makes me dizzy with them changing people constantly.
 
skyduster
Posts: 39
Joined: Mon Apr 02, 2007 3:00 am

RE: New AA Safety Video

Fri Jan 20, 2012 7:56 am

Quoting Atlflyer (Reply 9):
Way too many people in this video. It almost makes me dizzy with them changing people constantly.

But aren't we all used to that by now? It's an editing technique that Hollywood has used for years now (both movie and TV), and so has the advertising industry...we're bombarded with this type of media.
mostly lurker, very rare poster
 
flood
Posts: 1045
Joined: Sat Feb 14, 2009 7:05 pm

RE: New AA Safety Video

Fri Jan 20, 2012 8:14 am

Quoting etops1 (Reply 5):
I guess it's a way to engage the employees.

Unfortunately, at the detriment to the overall video quality.

Quoting Atlflyer (Reply 9):
Way too many people in this video. It almost makes me dizzy with them changing people constantly.

Not to mention far too much cutting with distracting split-framing, very short sequences, etc.

Quoting skyduster (Reply 10):
But aren't we all used to that by now? It's an editing technique that Hollywood has used for years now (both movie and TV), and so has the advertising industry...we're bombarded with this type of media.

But this isn't Hollywood. It's neither movie or tv, it's supposed to be a clear instructional safety video - making it rather inappropriate imo. There are a lot of other methods to make it more appealing on a creative level, but this isn't one of them.
 
qqflyboy
Posts: 1618
Joined: Sat Oct 25, 2003 1:47 pm

RE: New AA Safety Video

Fri Jan 20, 2012 1:13 pm

American has said the fast paced video is intentional, and meant to keep people engaged so they watch the entire video. Apparently this style came from researching people's viewing habits, and the latest information about best practices in passenger safety. To that end, new safety demo cards will be introduced in March, as well as new emergency commands for flight attendants. The new safety video will start showing on 777 a/c on 26Jan, and 1Feb on the rest of the fleet.
The views expressed are mine alone and do not necessarily reflect my employer’s views.
 
nyc2theworld
Posts: 246
Joined: Fri Mar 02, 2007 11:58 am

RE: New AA Safety Video

Fri Jan 20, 2012 2:44 pm

Actually I think its great. It shows that all employees are concerned about your saftey. I think having the baggage handler in the the belly of the plane was a nice touch. Immedately my mind imagined me drowning in the plane with the life vest on. Its subtle things like this that people remember and what makes it an effective saftey video.
Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.