doulasc
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If Delta Buys American Airlines.

Thu Feb 02, 2012 3:39 am

Which name would survive? Delta has bought more airlines than any other in the USA.
Chicago & Southern in 1953,Northeast in 1972,Western in 1987,Northwest in 2006-2008.
If they buy American that will be five carries Delta has merged with.
 
727LOVER
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:43 am

AA has bought Reno Air, TWA, Air Cal, Trans Carribean.....so thats 4, pretty sure they bought someone else before early 70s
"We must accept finite disappointment, but never lose infinite hope." - Martin Luther King, Jr.
 
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CV880
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:44 am

Ain't gonna happen


American is not a geographically directional airline.
 
United727
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:47 am

I have to agree, I dont see DL buying AA. If it happens and I say IF, it'd be US! My feeling is that AA wants to come out of this one on their own.

[Edited 2012-02-01 19:48:15]
 
CO787EWR
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:57 am

Could DL even buy AA? I would think the DoJ would step in or am I wrong.
 
rfields5421
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:59 am

Quoting doulasc (Thread starter):
Which name would survive?

If Delta buys AA - Delta survives.

If there is a merger - probably the Delta name survives.

But as to it actually happening, AA would have to be unable to execute their bankruptcy plan and no one else be willing to try and take over the crumbled remains. AA would have to be less than 1/2 its current size for the DOJ to consider a merger in my opinion.

[Edited 2012-02-01 20:00:06]
 
dlramp4life
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:00 am

Quoting CO787EWR (Reply 4):
Could DL even buy AA? I would think the DoJ would step in or am I wrong.

I believe they would, If DL buys AA, that would be a monopoly.....

But if an airline wants to by AA, it would be US but I agree with United727 AA wants come out of this on their own.
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AS739BSI
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:05 am

It ain't happening. The DoJ would be fully opposed to it due to the massive impact on competition.
 
Dornier328Jet
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:10 am

Quoting CV880 (Reply 2):

American is not a geographically directional airline.

Haha. I see what you did there.
 
MAH4546
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:20 am

Quoting rfields5421 (Reply 5):
Quoting doulasc (Thread starter):
Which name would survive?

If Delta buys AA - Delta survives.

If there is a merger - probably the Delta name survives.

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Quoting dlramp4life (Reply 6):
I believe they would, If DL buys AA, that would be a monopoly.....

No, it would not be a monopoly. It would raise some DOJ concerns, but it would be nothing even remotely close to a monopoly.
a.
 
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mayor
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:26 am

Quoting mah4546 (Reply 9):

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Regardless, you might be surprised how protective DL and the DL people are of their name and brand. Even when Mr. Woolman was still alive, there were one or two instances of merger talks called off because the parties couldn't agree what the surviving name would be. One of those was with CO.
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
EricR
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:34 am

Quoting mah4546 (Reply 9):
the American and AAdvantage brands are fare more valuable and powerful.

Perhaps we can settle this by creating a hybrid name: I like DeltAA Airlines

[Edited 2012-02-01 20:42:40]
 
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mayor
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:38 am

Quoting EricR (Reply 11):

Perhaps we can settle this be creating a hybrid name: I like DeltAA Airlines

Like I used to tell the Western guys when they complained...........We'll take the Delta from our name and combine it with the Airlines from your name......in this case Delta AIRLINES..........see, no problem.
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
dlramp4life
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:39 am

Quoting EricR (Reply 11):
Perhaps we can settle this be creating a hybrid name: I like DeltAA Airlines

I don't like it, I love it
SEA Ramp, wettest place on earth
 
MAH4546
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:50 am

Quoting mayor (Reply 10):
Regardless, you might be surprised how protective DL and the DL people are of their name and brand. Even when Mr. Woolman was still alive, there were one or two instances of merger talks called off because the parties couldn't agree what the surviving name would be. One of those was with CO.

I wouldn't be surprised at all. I would hope they do have pride over the name, but at the same time one hopes they would put emotional attachment aside and use common business sense, which means using American Airlines and AAdvantage.
a.
 
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DeltaMD90
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:01 am

I think they'd probably use the American name and the Delta livery, kinda like what UA/CO did. AA's livery just isn't gonna cut it with the 787 and other composite aircraft. Just my opinion don't flame me
Ironically I have never flown a Delta MD-90 :)
 
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CV880
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:08 am

Quoting mah4546 (Reply 9):
No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Over our dead bodies.....it'll be PanAm before AA.
 
michman
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:08 am

Quoting CO787EWR (Reply 4):
Could DL even buy AA? I would think the DoJ would step in or am I wrong.

The WSJ article stated that DL understands concessions would likely need to made in order for the merger to get regulatory approval. Without knowing which slots / route authorities DL is willing to give up, it's kind of silly to make a blanket statement that DoJ would reject any form of merger proposal.

[Edited 2012-02-01 21:11:17]
 
woodsboy
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:22 am

Why on earth would DL want to take AA, merger or otherwise? I think they (and everyone else) would prefer to see AA crippled and shrunk down to a shadow of its former self rather than taking on all that debt and liability and leases and purchase/ new lease obligations. AA just ordered a GIANT number of new planes, nobody would want to assume the responsibility of this at a time when AA is nt only bankrupt but also having to lay off thousands of employees, what a nightmare. DL already took on NW after its bankruptcy as well as its pension obligations which are admittedly much less than that of AA but I dont see DL wanting to take on another badly ailing company.

At which time AA emerges from bankruptcy a smaller company with fewer employees and possibly a smaller fleet it would make more sense for DL and UA to step in and bid for routes/slots that are still attractive, not to take on such a sickly patient that is so deeply in debt with little or no cash and a market cap that is one of the smallest in the industry.
 
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mayor
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:22 am

Quoting mah4546 (Reply 14):
I wouldn't be surprised at all. I would hope they do have pride over the name, but at the same time one hopes they would put emotional attachment aside and use common business sense, which means using American Airlines and AAdvantage.

Not in our eyes. It might seem a sellout to those that have worked long and hard for that name as well as those of us that used to work for them. Is having the AA branding and such (if it IS worth that much) worth pissing off your employees? As some of the CO employees that worked thru two BKs and built up such a great airline if they like being called United, now?
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
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1337Delta764
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:33 am

Quoting DeltaMD90 (Reply 15):
I think they'd probably use the American name and the Delta livery, kinda like what UA/CO did. AA's livery just isn't gonna cut it with the 787 and other composite aircraft. Just my opinion don't flame me

And here is what the logo would look like:
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American 767
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:43 am

Quoting doulasc (Thread starter):
Delta has bought more airlines than any other in the USA.
Chicago & Southern in 1953,Northeast in 1972,Western in 1987,Northwest in 2006-2008.

And Northwest bought Republic in 1986, so that's five airlines that got merged into Delta although not directly, it happened in several stages. And add to that, the Pan Am Shuttle.

Quoting 727LOVER (Reply 1):
AA has bought Reno Air, TWA, Air Cal, Trans Carribean.....so thats 4, pretty sure they bought someone else before early 70s

Same here. TWA bought Ozark in 1986.

US Airways:
They bought PSA in 1988, Piedmont in 1989, the Trump Shuttle in 1992 and America West in 2005.

United:
They bought Continental in 2011, which bought Frontier, People Express, and New York Air in 1987.
And add to that the Pan Am Pacific routes in 1986.

So my point is, all the surviving major airlines today, AA, DL, UA and US all have bought at least four airlines to get to where they are now.
Ben Soriano
 
ghifty
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:50 am

Quoting CV880 (Reply 2):
American is not a geographically directional airline.

HA! lololol

Quoting 1337Delta764 (Reply 20):
And here is what the logo would look like:

Eew. Is that even the right font?

Delta = Triangle (I've always interpreted this as the deltas of rivers, the point where life starts and where the mainland connects to the ocean). I see no correlation between American and the widget.

At least with the merged UA/CO brand, the globe in regards to the "United" name could mean a world united by the airline..

The only way I see the widget being painted next to the American titles is if the widget points towards the American bird. After all, we know how tongue-in-cheek DL was when they angled their widget in a... northwest direction.
Fly Delta (Wid)Jets
 
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mayor
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:55 am

On top of that, UA bought Capitol Airlines at one time.

Quoting American 767 (Reply 21):

And Northwest bought Republic in 1986, so that's five airlines that got merged into Delta although not directly, it happened in several stages. And add to that, the Pan Am Shuttle.

If you're going to get that technical, how many airlines went into making up Republic? Southern, North Central, Hughes Airwest.........How many airlines went into making up Western? I can't even name them all.

If you're going to include the Pan Am Shuttle, you might as well include all the routes and cities that DL got when PA was liquidating.
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
Max Q
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 6:20 am

Quoting AS739BSI (Reply 7):


It ain't happening. The DoJ would be fully opposed to it due to the massive impact on competition

It could happen and let me ask you this, when was the last time the DOJ opposed any Airline merger ?



Not before deregulation I can tell you that, and in the days of regulation Airlines could not make any move without
the governments approval.



I don't believe that the DOJ would step in even if all remaining US Airlines merged and we were down to one


AMERIDELTUSUAL ? !



It's all about big business and the big deal nearly always gets done.
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aerorobnz
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 6:35 am

Quoting Max Q (Reply 24):
It's all about big business and the big deal nearly always gets done.

Exactly. That is the way of it.
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
PacificF27
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 6:54 am

And how was Hughes Airwest formed? A combination of Pacific, Bonanza and West Coast.
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DocLightning
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 7:22 am

Quoting ghifty (Reply 22):

Delta = Triangle (I've always interpreted this as the deltas of rivers, the point where life starts and where the mainland connects to the ocean). I see no correlation between American and the widget.

Delta gets its name from the Mississippi River Delta.
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NWAESC
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 8:32 am

Quoting American 767 (Reply 21):
And Northwest bought Republic in 1986, so that's five airlines that got merged into Delta although not directly, it happened in several stages. And add to that, the Pan Am Shuttle.

If you're going to look at it like that, the number gets a *lot* larger. See below.

Quoting mayor (Reply 23):
If you're going to get that technical, how many airlines went into making up Republic? Southern, North Central, Hughes Airwest.........How many airlines went into making up Western? I can't even name them all.

Me either. Where's that poster listing 'em all when you need it?!
"Nothing ever happens here, " I said. "I just wait."
 
Eagleboy
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 8:52 am

As a non-US poster. Would the DoT prefer to have 3 large USA based airlines to allow a certain level of competition between them? Seems to me that Delta/AA merger/takeover would create a duopoly with United.

EG. United, Delta, AA/US?
 
slcdeltarumd11
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 8:55 am

Delta would never be allowed to buy all of American it would be only be part so im sure the Delta name is not at risk.

I really think AA coudl make it here long term but other than that the most likely is that airlines divide up AAs assets. Remember US and DL are studying offers they could very well be looking at dividing it up as the first options. Neither US or DL and AA seem like a good marriage unless assets are divided up. Can you even imagine DL with ORD and DFW they already have so much in the midwest the Delta route map wouldnt even be able to see where the routes where going it would just be red over a good chunk of the country.
 
Beardown91737
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 8:59 am

Quoting mah4546 (Reply 9):

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

That all depends on where you are located. There is also the factor that American has done its own brand some damage, and if they were acquired by either US or DL, that the acquiring company's name would establish a message or "not AA anymore".
135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.
 
FX1816
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 9:41 am

Quoting American 767 (Reply 21):
US Airways:
They bought PSA in 1988, Piedmont in 1989, the Trump Shuttle in 1992 and America West in 2005.

I'm pretty sure that America West acquired US Airways, hence Doug Parker remaining CEO and the headquarters remains in Tempe.

Quoting American 767 (Reply 21):
United:
They bought Continental in 2011, which bought Frontier, People Express, and New York Air in 1987.
And add to that the Pan Am Pacific routes in 1986.

Technically UA and CO MERGED in 2010. CO didn't exactly buy New York Air given that they too were part of Texas Air.

Quoting ghifty (Reply 22):
The only way I see the widget being painted next to the American titles is if the widget points towards the American bird. After all, we know how tongue-in-cheek DL was when they angled their widget in a... northwest direction.

It is possible that DL purposely set the widget the way it is in anticipation of the merger with NW but that paint scheme was released in early 2007, before the merger went through.
 
LOWS
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 11:03 am

Quoting American 767 (Reply 21):
United:
They bought Continental in 2011, which bought Frontier, People Express, and New York Air in 1987.
And add to that the Pan Am Pacific routes in 1986.

What about Eastern as well...?
 
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par13del
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 11:30 am

Quoting Eagleboy (Reply 29):
As a non-US poster. Would the DoT prefer to have 3 large USA based airlines to allow a certain level of competition between them? Seems to me that Delta/AA merger/takeover would create a duopoly with United.

I think the issue is that the government cannot prevent a new startup, we are only looking at the current situation.
One can be assured that consolidation of air carriers will create areas of disaffected and marginalized customers who will be ripe for a new startup, in another 10 to 20 years the US will be back to a larger number of airlines, indeed some of the regionals may opt to go on their own rather than be tied to mega airlines who do not have their interest at heart.
 
aaexecplat
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 11:44 am

Quoting Max Q (Reply 24):
It could happen and let me ask you this, when was the last time the DOJ opposed any Airline merger ?

In 2001, the DOJ blocked the UA-US merger. Just because you don't know these things happen doesn't mean they don't.
 
jfk777
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 12:29 pm

Quoting slcdeltarumd11 (Reply 30):
I really think AA coudl make it here long term but other than that the most likely is that airlines divide up AAs assets. Remember US and DL are studying offers they could very well be looking at dividing it up as the first options. Neither US or DL and AA seem like a good marriage unless assets are divided up. Can you even imagine DL with ORD and DFW they already have so much in the midwest the Delta route map wouldnt even be able to see where the routes where going it would just be red over a good chunk of the country.

Delta wants just one thing from AA, Miami and Latin America. Maybe its LAX to LHR route too. DL doesn't need the full AA LHR portfolio since it has its own JFK to LHR flights as well as LHR flights from all their hubs. AA's Asian route do nothing for Delta either. DL may want 10 -20 AA 777 since they need them for GRU and EZE.

Quoting fx1816 (Reply 32):
I'm pretty sure that America West acquired US Airways, hence Doug Parker remaining CEO and the headquarters remains in Tempe.

America West purchased Usairways which is why its run from Phoenix, not Virginia as the ols US was.
 
United1
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 12:44 pm

Quoting fx1816 (Reply 32):

Technically UA and CO MERGED in 2010.

Actually technically UA acquired CO....actual mergers are very rare. UAL issued shares to buyout the shareholders of CO adding them to UAL Corporation. UAL Corporation then enacted a name change becoming United-Continental Holdings

Quoting jfk777 (Reply 36):
Delta wants just one thing from AA, Miami and Latin America

I think they could probably make use of a bit more than just Miami...about the only AAset that DL probably would not know what to do with is ORD as it overlaps with DTW and MSP.
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peanuts
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 1:11 pm

http://blog.delta.com/wp-content/uploads/delta-80-year-family-tree.jpg

http://deltamuseum.org/pdf/Delta-NW_Family_Tree.pdf

Ok, I'll bite, another DL/AA thread...lol.

Regarding name: I think it would be DL as the surviving name. Reason: More neutral. No country association in the name directly.

Side note: on DL's family tree, it's interesting the terminology used: purchases, acquires, merger, or simply: (official) name change.

So, can our UA/CO friends figure out which one it is in their case?   

[Edited 2012-02-02 05:37:37]
 
AAIL86
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 1:29 pm

Quoting mah4546 (Reply 9):

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Exactly. Delta has done well the last few years to grow their brand recognition, but the AA name is more valuable. Some may disagree, of course  
Quoting mayor (Reply 19):
As some of the CO employees that worked thru two BKs and built up such a great airline if they like being called United, now?

the problem is that we are not discussing a merger but a mega-merger. The only thing comparable I can think of in the moment is the LA-JJ merger, which is probably going to create a monolithic, anti-consumer monopoly in South America. And nether of those airlines is as huge as AA or DL. I'd almost think that IF something were to happen between (extremely unlikely, but who knows) between AA and DL that they'd be tempted to keep the brands separate ala AF-KL and BA-IB. Economies of scale can grow too large, you know.... ask Aeroflot.
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UAL777UK
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 1:48 pm

Well this whole "will "DL buy AA" talk is just that .....talk and will go nowhere but I will bite and add that even if hell froze over and it did happen, despite it's current woes, I would see the AA name staying. That will not sit well with the DL boys and rightly so but in terms of brand and world wide recognition AA beats DL I am afraid. Sure DL may fly to more destinations internationally but AA IMHO is known more by the little man on the street than AA.
 
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yellowtail
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 1:56 pm

Quoting ghifty (Reply 22):
The only way I see the widget being painted next to the American titles is if the widget points towards the American bird. After all, we know how tongue-in-cheek DL was when they angled their widget in a... northwest direction.

I had never heard this but it is funny....so if we see it turned toward DFW and the west soon, we know that DL is in business.

Quoting beardown91737 (Reply 31):
That all depends on where you are located.

it is directional as seen from HQ

Quoting peanuts (Reply 38):
Regarding name: I think it would be DL as the surviving name. Reason: More neutral. No country association in the name directly.

yep
When in doubt, hold on to your altitude. No-one has ever collided with the sky.
 
jetlanta
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 2:11 pm

Quoting mah4546 (Reply 9):
No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.
Quoting peanuts (Reply 38):
Regarding name: I think it would be DL as the surviving name. Reason: More neutral. No country association in the name directly.

I'm not exactly sure what I think here. MAH is certainly correct that AA has historically been a more recognized brand. It certainly has more "equity" in some of the world's most important markets. But mergers change that quickly. No one gives the Delta name a second thought in DTW or MSP anymore. And remember how that Japanese weren't going to accept Delta in lieu of Northwest. People adapt when they are forced to, and they are forced to a lot these days. While I think at any point in the past, MAH would probably have been correct, AA's brand "equity" isn't what it used to be and it probably won't ever have the same impact it did years past.

But where my real question lies is related more to where Peanuts is going. In an industry that is slowly plodding toward globalization, why burden your brand with a name that is so literally (and emotionally) tied to one country. Even today, selling NRT-HKG local O&D tickets on American Airlines would be quite an odd situation. The Delta brand, while less well-known, is certainly more practical in a global environment. After all, it is the 4th letter of the Greek alphabet, and used across the aviation industry today in operational terms.

Another consideration would have to be the impact on corporate culture. No need to get into this too deeply, but does the brand have any impact on the relationship between employees and the company?

One other thing to consider is that since large divestitures would likely be needed, the AA that folds into DL would not be the AA that went into Chapter 11. It would be even smaller. It almost becomes an asset sale at that point.

One thing Im sure of is that MAH is far too confident in his reply. Let's not forget that it wasn't that long ago that Pan Am and TWA were the global brands and Delta was mostly a large, Southern U.S. carrier with no international name recognition.
 
NYCAdvantage
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 2:26 pm

If Delta ad quotes or merges with AA , there will have to divest or sale routes
in order to gain the DOJ approval. Can we all agree on that?
Now if you sale asets & routes you may want to sell one of the two names,
in order to pay your investment, which one will get you more money?
If I was doing the deal, I sell AA it gets me more money that's my MHO.
 
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yellowtail
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 2:46 pm

Quoting jetlanta (Reply 42):
Even today, selling NRT-HKG local O&D tickets on American Airlines would be quite an odd situation. The Delta brand, while less well-known, is certainly more practical in a global environment. After all, it is the 4th letter of the Greek alphabet, and used across the aviation industry today in operational terms.

100% agree. Even in its bread and butter latin markets, the AA name has been losing some of its lustre. Delta has been rapidly gaining brand recognition.

Quoting jetlanta (Reply 42):
One thing Im sure of is that MAH is far too confident in his reply. Let's not forget that it wasn't that long ago that Pan Am and TWA were the global brands and Delta was mostly a large, Southern U.S. carrier with no international name recognition.


  

What a sad day it was too lose PA. WHat a brand
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SPREE34
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:00 pm

Quoting mah4546 (Reply 9):
No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.


Not so valuable as they once were, as the present situation illistrates.

Quoting mah4546 (Reply 9):
No, it would not be a monopoly. It would raise some DOJ concerns, but it would be nothing even remotely close to a monopoly.

DoJ would probably require "parting out".

Quoting mah4546 (Reply 14):
one hopes they would put emotional attachment aside and use common business sense,

  

Quoting woodsboy (Reply 18):
Why on earth would DL want to take AA, merger or otherwise?

There are AA assets that would strengthen Delta. Go for those specific assets.

Quoting slcdeltarumd11 (Reply 30):

Delta would never be allowed to buy all of American it would be only be part so im sure the Delta name is not at risk.

  

Quoting slcdeltarumd11 (Reply 30):
Remember US and DL are studying offers they could very well be looking at dividing it up as the first options. N

If AA can't come out on their own, this is what I'm betting on.

Quoting beardown91737 (Reply 31):
There is also the factor that American has done its own brand some damage,

You bet. Numerous articles I've read since the filing, claim Business Class and Business Travelers are jumping ship. I found that surprising, as the AAdvantage program, once you were high enough, was pretty sweet.

Quoting jetlanta (Reply 42):
The Delta brand, while less well-known, is certainly more practical in a global environment. After all, it is the 4th letter of the Greek alphabet, and used across the aviation industry today in operational terms.

Good point. Many (most ?) of the largest airlines in the world, have a name with no geographical reference.
I don't understand everything I don't know about this.
 
Alitalia744
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 3:01 pm

10 years ago, the AA brand would have survived.

Today, however, it is much more likely should a merger (aka acquisition) occur that the Delta brand would survive. It simple - in an industry (and world) that moves toward increased globalization, neutrality in Brand names will become essential. Delta gives them that - a powerful global name with American (or Greek if I want to have national pride) roots.

You can see hints of it already in Delta's branding and marketing - less focus on traditional American images, changing the safety video to be more globally accepted and even losing the traditional Red/White/Blue of their logo to create a red brandmark - are small examples.

Hell, in 20 years, I'd be willing to wager AF and DL merge into the new Delta...
Some see lines, others see between the lines.
 
Tan Flyr
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Joined: Sat Aug 19, 2000 11:07 pm

RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:14 pm

Quoting mayor (Reply 12):
Quoting mayor (Reply 12):
Like I used to tell the Western guys when they complained...........We'll take the Delta from our name and combine it with the Airlines from your name......in this case Delta AIRLINES..........see, no problem.

Funny..I knew some guys that worked for Souther Pacific RR..they said that the Union Pacific RR took their first name (Union) and merged it with Pacific...LOL !! Union Pacific. same would happen here..but it won't happen.

AA will come out of this alive...and that is better for everyone involved...and actually even for the other airlines and certainly for teh communities they serve! many of those have a VERY vested interest in keeping all teh current airlines in business at their airports.
 
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mayor
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 4:16 pm

Quoting ghifty (Reply 22):
After all, we know how tongue-in-cheek DL was when they angled their widget in a... northwest direction.

Well, for ALL of you conspiracy theorists, out there, don't forget that on the other side of the tail, it faces NORTHEAST.
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rfields5421
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RE: If Delta Buys American Airlines.

Thu Feb 02, 2012 5:14 pm

Quoting woodsboy (Reply 18):
Why on earth would DL want to take AA, merger or otherwise?
DFW hub, ORD hub, MIA hub

The rest of the AA airline is just gravy.

Quoting DocLightning (Reply 27):
Quoting ghifty (Reply 22):
Delta = Triangle (I've always interpreted this as the deltas of rivers, the point where life starts and where the mainland connects to the ocean). I see no correlation between American and the widget.

Delta gets its name from the Mississippi River Delta.

Not the Mississippi River delta below New Orleans.

The region around Monroe, La where Delta was started is known as the Mississippi Delta region - because of the series of rivers which converge in the area along the Mississippi between Memphis and Vicksburg Mississippi.

Near Greenville Mississippi - the farm land on the west coast of the Mississippi becomes larger and more easily farmed than the east coast in the state of Mississippi. Monroe is a little over 60 miles from Vicksburg and the Mississippi - but it is an extremely productive region.

http://en.wikipedia.org/wiki/Mississippi_Delta

Though Monroe is technically not in the Mississippi Delta - it has been referred to as part of the region for over 100 years, probably longer.

Now what does this mean as far as the Delta name - nothing. Most folks have no idea or care which Delta, if any, the airline is named after.

But Delta is a distinctly Southern US airline.

And while American might seem to be a better international name - remember American kept the name and did not take the name Trans World Airlines - which had a much higher international recognition.

In fact, in much of the world, the name American or US Airways would have to be considered a liability.

The key fact in final name is who takes over - if Delta takes over - the American name goes away.

America West is a unique case because of its regional focused name. They wanted into Europe, and HP had no presence or name recognition. Delta has plenty of presence and name recognition in most international markets

[Edited 2012-02-02 09:25:49]

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