atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

Frontier Commercials-Change In Advertising?

Fri Feb 03, 2012 4:02 pm

Hey All--

I watch and keep track of all the Frontier commercials because so many of them are just genius and "plane" old funny! However I have noticed a change in the advertising on the commercials, it's gotten "boring"?

For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.

To me every airline is going to advertise low fares, what got my attention was the sense of humor F9 had, and really pushing the classic and classic plus fares, and I think the classic fares are the best deals out there.

Is there a reason why there is a change in the advertising in terms of featuring their product? The two commercials I will post mostly just go "We have low fares" within the beginning of the commercial.

http://www.youtube.com/watch?v=fKSBEW1eazw&feature=related
Triatholon

http://www.youtube.com/watch?v=N5qtTJZsB7w&feature=related
Amusement Park

http://www.youtube.com/watch?v=jvn2s6n4zN8
http://www.youtube.com/watch?v=jvn2s6n4zN8

So is it my imagination, or has F9 really changed their commercials and backed away from the Product and Classic Fare stuff? To me F9 needs to push what they have best, TV, Classic Product Fares, etc etc, and I don't see that anymore on the new commercials.

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
yeelep
Posts: 730
Joined: Mon Apr 04, 2011 7:53 pm

RE: Frontier Commercials-Change In Advertising?

Fri Feb 03, 2012 5:10 pm

Quoting Atrude777 (Thread starter):
For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.

Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.
 
rj777
Posts: 1589
Joined: Sat Dec 02, 2000 1:47 am

RE: Frontier Commercials-Change In Advertising?

Fri Feb 03, 2012 5:29 pm

And I thought Buddy the badger was finally going to get a voice.
 
atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

RE: Frontier Commercials-Change In Advertising?

Sat Feb 04, 2012 5:51 pm

Quoting yeelep (Reply 1):

Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.

Agreed. I love the old commercials, and while these made me chuckle a bit, it left me feeling, "ok you have not shown me why I need to fly F9, everyone claims to have low fares".

I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
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mariner
Posts: 18674
Joined: Fri Nov 23, 2001 7:29 am

RE: Frontier Commercials-Change In Advertising?

Sat Feb 04, 2012 6:01 pm

Quoting Atrude777 (Reply 3):
I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.

Who knows if there is a connection, but Frontier has been having record load factors since these off-aircraft commercials started.

And given Southwest's swamping of DEN, I guess the insistence on "low fares" may be the right thing to sell?

mariner
aeternum nauta
 
Type-Rated
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Joined: Sun Sep 19, 1999 5:18 am

RE: Frontier Commercials-Change In Advertising?

Sat Feb 04, 2012 10:45 pm

In this day and age, everyone is looking for "cheap". If you have it, why not flaunt it?
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