They announced the name change to US Airways on November 12, 1996.
Original press release:
Interesting to see they applied for LHR
YORK, N.Y., November 12, 1996 -- In a major expression of its evolving position among domestic and international airlines, USAir said today that early next year it will become US Airways and that its newly painted aircraft will carry a stylized version of the nation's symbol as a proud marker of quality and innovation.
The new corporate identity theme will be carried throughout the airline, from redesigned airport terminals to ticket jackets, from a new frequent traveler program to new aircraft interiors and a new onboard magazine.
"US Airways will be the airline of choice, providing the highest levels of service for passengers, whether they want to go 400 miles or 4,000 miles. That is our commitment, and we are expressing it today in our name, our colors and, above all, in the symbol we will carry," said USAir Chairman and CEO Stephen M. Wolf.
"This is an airline that has made great strides in recent months in its operational efficiency, in the development of its international route structure and in its financial performance. It is time to say to the world, and to ourselves, who we are and what we intend to become," Wolf continued.
"Our customers want us to be tasteful and contemporary, and we will be. Our customers want us to be proficient and reliable, and we will be. Our customers want us to be dedicated and understanding, and we will be."
Key components of the new program include:
A change in name to US Airways and the adoption of a stylized version of the nation's flag as its symbol, effective early in 1997.
A color theme for the exteriors and interiors of aircraft, for airports, for published materials and every other expression of the airline. Aircraft will be painted deep blue and medium gray with accent lines of red and white. The flag symbol, in light gray, will be on the tail of every aircraft.
A premier level of international business-class service -- Envoy Class-- that will feature sleeper-type seats with in-arm videos, telephones, an industry-leading 56-inch pitch and first-class style meal service. A special Envoy Class lounge will open at the airline's main international gateway in Philadelphia.
New first class seats on all longer-haul planes used in domestic service, designed both for the comfort of the passenger and for a new sense of spaciousness aboard the aircraft. All first class cabins are being expanded, whether in short-haul or longer-haul domestic service.
A redesigned frequent traveler program, known as Dividend Miles, that creates a top-tier level of benefits for those who fly more than 100,000 miles annually. These members, at the Chairman's Preferred level, will receive free club memberships, upgrades, and special reservation and airport services.
Refurbished cabins in all aircraft to make carpets, sidewalls, seat coverings and luggage bins consistent throughout the fleet.
Telephones in every aircraft.
A new onboard magazine, to be called Attaché.
The entire program is the outgrowth of an intensive analysis of the airline's position within the industry and the desires of its customers. Numerous focus groups and other consumer studies contributed to the process.
Note to editors:Photographs are available from PR
Newswire and information and digital photos are available on the USAir Web Site, http://www.usair.com.
*US AIRWAYS will become the name of the airline, effective early 1997.
* THE SYMBOL of the airline will be a stylized version of the nation's flag, representing both the highest of goals and the intent to be national and international in scope.
* AIRCRAFT will be repainted deep blue and medium gray with red and white accents and will carry the symbol on the aircraft tail. The entire fleet will carry the new colors within three years.
* AIRPORT interiors, counters and lounges will be redesigned to reflect the new livery.
* TICKET JACKETS, ground vehicles, aircraft interiors and anything else the traveler sees will carry the new name and color plan.
* ENVOY CLASS will become the new international business class service, featuring new sleeper-type seats, telephones, in-arm videos, increased space between rows and enhanced meal service.
* DIVIDEND MILES becomes the name of the frequent traveler program, which will add a new premier classification -- Chairman's Preferred -- for customers who fly more than 100,000 miles per year. These travelers will receive free club memberships, upgrades and special reservation and airport service. Other categories of membership -- Dividend Miles, Dividend Preferred and Dividend Preferred Plus -- will continue to receive the same benefits as under the corresponding levels in the existing program.
* FIRST CLASS cabins will be expanded throughout the fleet, with new seats for longer-haul domestic aircraft.
* TELEPHONES will be installed in every aircraft.
* ATTACHÉ becomes the name of a new on-board magazine.
* INTERIORS of all aircraft will be refurbished to common standards for seats, overhead bins, carpeting and sidewalls.
* A major order of up to 400 aircraft from Airbus Industrie -- 120 firm orders, 120 orders to be reconfirmed and 160 open-ended orders. These orders, which are dependent on the airline achieving a competitive cost structure, are for the Airbus A319, A320 and A321 aircraft, all narrow-body planes for use in the airline's domestic fleet. They will use a common type of engine, which has not yet been selected. This single family of aircraft, using one type of engine, will replace four different types of older aircraft using three different engines. The result is a much younger, simpler, cost-efficient fleet.
* The airline has applied to serve London's Heathrow Airport from the gateway cities of Boston, Charlotte, Philadelphia and Pittsburgh. In addition to existing service to Frankfurt and Paris, three other major international routes added this past summer -- between Philadelphia and Madrid, Munich and Rome -- all have performed beyond expectations. With the addition of these flights, Philadelphia emerges as a significant East Coast international gateway.
* On-time performance has improved markedly following introduction of new procedures -- generated through a joint employee-management task force -- designed to ensure that planes depart the gate when scheduled. Other joint task forces are at work on issues ranging from customer service to handling of baggage.
* Notice has been served to British Airways that the code-share agreement between the two airlines will be terminated in March, 1997. This action follows the decision by British Airways to develop a mega-alliance with American Airlines. USAir has sued British Airways for breach of contract and has sued both airlines under antitrust laws. The suit is being heard in federal district court in New York City.
* Priority Travel Works -- the airline's personalized individual computerized booking system -- is being used by thousands of frequent travelers and has been recognized as an industry leader. Electronic ticketing also is being used by thousands of passengers daily. Other technological advances are improving customer service in the frequent traveler and reservations departments.