wonder1
Topic Author
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WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 5:15 pm

I was in Concourse C at ATL yesterday for a couple of AirTran flights and am excited to say that WN already has their counters, signage and boarding kiosks in place and ready to go on the first two or three gates just off the spine of the Concourse. (All of it is still under wraps though, as much as possible). This Sunday, Feb 12 is the big day!!!

Here's an excerpt from AirTran's/Southwest's respective inflight magazines, from Gary Kelly:
"Some people don’t know this, but Southwest Airlines carries more passengers than any other airline in the United States. That’s been the case for the last 10 years. Our route network extends from coast to coast, with Southwest service in 72 cities spanning 37 states, but it has always had a gaping hole, which just happens to be the busiest airport in the world: Hartsfield-Jackson International Airport in Atlanta. So that begs the question, “When is the busiest airline in the United States going to serve the busiest airport in the country (and world)?” Well, the wait is over, and the question is finally answered, because starting this month: Hello, Atlanta!"

Also, WN has a free party planned for the public in Atlanta this weekend to get things kicked off right.
 
maddogjt8d
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RE: WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 5:30 pm

Do you know where/when the party will be? Would love to check it out!
 
wonder1
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RE: WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 6:04 pm

Sure Maddog! I got it from them via Facebook -- here's the info:

Atlanta at Last! We're celebrating on Saturday night in the Luckie Marietta District. There will be Southwest-themed appetizers, drinks provided by SweetWater Brewing Company, and a chance to win roundtrip tickets on Southwest. Won't you join us?

ATLANTA AT LAST!

Celebrate Southwest's Grand Entrance into Georgia: Featuring SweetWater Beer & Southwest-style appetizers from STATS, Max's Coal Oven Pizzeria, Der Beirgarten, and Rise Sushi

Date: Saturday, Feb 11, 2012
Time: 7p - 10p
Location: 300 Marietta St., Atlanta, GA
 
globalflyer
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RE: WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 6:10 pm

Did you say they have two or three gates already configured? Which ones? I saw the ticket counters and must say it was such a welcome site! Welcome WN!
Landing on every Continent almost on an annual basis!
 
wonder1
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RE: WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 6:14 pm

If I am up to speed on AirTran's current gate numbers there (and if the ATL PDF linked below is accurate) then they are C22, C20 and C18. Definitely the first three on the right as you head down AirTran's side of the Concourse, with a great big Southwest sign on the facing wall of C20 (that's still underwraps, but I got a peek at it a week earlier). Very impressive!

http://www.atlanta-airport.com/docs/terminal/c.pdf
 
Atlwest1
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RE: WN's ATL Launch -- T-minus 4 Days

Wed Feb 08, 2012 6:25 pm

There foot print goes down to C16,14 area as well. Also they have there branding in the crew lounge in ATL.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co. or Airt
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 3:57 pm

Southwest will be repositioning some aircraft to ATL today.

Here are the Flights...

http://flightaware.com/live/flight/SWA8725

http://flightaware.com/live/flight/SWA8501

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
luckyone
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:07 pm

I think it's great they finally bought their way into Atlanta. I just want to puke every time I see that wretched blue paint. Welcome to ATL WN employees!
 
71Zulu
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:15 pm

Quoting Atrude777 (Reply 6):
Southwest will be repositioning some aircraft to ATL today.

Here are the Flights...

They're both -300's? That's all they had laying around?
Clickable links only please!
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:30 pm

Quoting 71Zulu (Reply 8):

They're both -300's? That's all they had laying around?

Flight Aware, almost always marks them as -300's and when it actually gets into the air, it usually ends up being a -700.

However these are just for the first two flights departing ATL, the inbounds from HOU and BWI will probably be -700's too.

ATL-PHX when that starts will be a -500! EEK!

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
Bobloblaw
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:41 pm

""300 Marietta St., Atlanta, GA""

yeesh bad neighborhood
 
DTWLAX
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:44 pm

Quoting wonder1 (Thread starter):
Our route network extends from coast to coast, with Southwest service in 72 cities spanning 37 states

What states make up the remaining 13? I know of Alaska and Hawaii for sure.
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 4:56 pm

Quoting DTWLAX (Reply 11):

What states make up the remaining 13? I know of Alaska and Hawaii for sure.

Should only be 11? That press release doesn't count ATL yet (38th State to 73 stations).

Alaska, Hawaii, Montana, North Dakota, South Dakota, Wyoming, Iowa (Soon to be added with Des Moines), Maine (Soon to be added with Portland), Kansas (Soon to be added with Wichita), West Virginia, and Vermont.

Alex

[Edited 2012-02-11 09:50:46]

[Edited 2012-02-11 09:51:15]
Good things come to those who wait, better things come to those who go AFTER it!
 
DTWLAX
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 5:04 pm

Quoting Atrude777 (Reply 12):
Should only be 11?

Huh?
The USA has 50 states
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 5:14 pm

Quoting Atrude777 (Reply 12):

Alaska, Hawaii, Montana, North Dakota, South Dakota, Wyoming, Iowa (Soon to be added with CID), Maine (Soon to be added with Portland), Kansas (Soon to be added with Wichita), West Virginia, and Vermont.
Quoting DTWLAX (Reply 13):

The USA has 50 states

Forgot Delaware.

50 minus 38 is 12

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
Bobloblaw
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 5:47 pm

Quoting Atrude777 (Reply 12):
Iowa (Soon to be added with CID),

you mean DSM

Back in 1985-86, UAL flew to all 50 states and had a contest for passengers to see who could visit all 50 states first. United meant for people to fly to every state like say doing ORD-PHL-ORD-ILG-ORD, but people went ORD-PHL, drove to ILG then flew ILG-ORD. But since UAL ddint put those rules in writing, UA had no recourse to deny the eventual winner.

I read about it in the old but wonderful Frequent Flyer Magazine that came with the OAG each month in those days. For $50 bucks a year you got 12 OAGs and 12 issues of Frequent Flyer.
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 6:04 pm

Quoting BobLoblaw (Reply 15):

you mean DSM

Yes, corrected it, thanks!

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
N867DA
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 7:36 pm

Quoting BobLoblaw (Reply 10):
""300 Marietta St., Atlanta, GA""

yeesh bad neighborhood

but free beer! You don't happen to have a law blog do you?  

It's nice that Southwest has finally made it here. Doing a price comparison for some of their flights in the next couple months, they are usually cheaper or the same price as DL...but they toss in checked bags for free!
A nation turns its lonely eyes to you
 
globalflyer
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 7:39 pm

Any locals have pictures of WN at the gates?
Landing on every Continent almost on an annual basis!
 
Chi-town
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 7:50 pm

http://www.viddy.com/video/da7edf2e-8b5d-4e77-9b63-07458a618079

Video of first WN aircraft at ATL. Ferry to ATL.
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 9:31 pm

The actual approach and landing into ATL

http://www.youtube.com/watch?v=WdAvWKAvI5M&feature=youtu.be

Way to go Southwest and Air Tran! Congratulations!

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
globalflyer
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 9:51 pm

AWESOME! Thanks Alex.. We in ATL have waiting so many years for this moment!!!
Landing on every Continent almost on an annual basis!
 
Bobloblaw
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 11:03 pm

Quoting N867DA (Reply 17):
You don't happen to have a law blog do you?

yes, if you click on my name, youll see all my info
 
Bobloblaw
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 11:08 pm

Quoting N867DA (Reply 17):
Quoting BobLoblaw (Reply 10):
""300 Marietta St., Atlanta, GA""

yeesh bad neighborhood

but free beer! You don't happen to have a law blog do you?

They could have picked somewhere in Buckhead or Midtown but Ill go anyway. There are lots of shootings around 500 Marietta upwards.
 
MSPNWA
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RE: WN's ATL Launch -- T-minus 4 Days

Sat Feb 11, 2012 11:14 pm

That video is like a "Here I come!" moment. Looks like they brought in a fairly new 737-700 to start things off. Been a long time coming.
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 12:57 am

Quoting MSPNWA (Reply 24):


That video is like a "Here I come!" moment. Looks like they brought in a fairly new 737-700 to start things off. Been a long time coming.

N940WN is the registration, just barely 3 years old!

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
Alitalia744
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 1:20 am

Congrats WN on finally buying yourself into ATL!
Some see lines, others see between the lines.
 
71Zulu
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 4:24 pm

So guess this was the first ever revenue flight, ATL - BWI

http://flightaware.com/live/flight/S...8/history/20120212/1100Z/KATL/KBWI

Why does Flightaware show a -300 when we know its a -700?

Is it only WN or does this happen to other airlines too?
Clickable links only please!
 
TeamintheSky
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 4:59 pm

Quoting 71Zulu (Reply 27):
So guess this was the first ever revenue flight, ATL - BWI

http://flightaware.com/live/flight/S...8/history/20120212/1100Z/KATL/KBWI

Why does Flightaware show a -300 when we know its a -700?

Is it only WN or does this happen to other airlines too?

And it seems that they departed 20 Minutes late....Welcome to ATL indeed
Since 2010: DL, KL, AF, WX, IG, FR , FL, U2, AK, BA, OK, UX, VS, VN, K6, AT, US, AY, BE, EI, LG, AZ, 9W, SG, AA, JL, W6
 
billreid
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:09 pm

WN will crash and burn in ATL.
Two years from now they will be completely rethinking the model.

DL will destroy them in ATL now that WN has higher labor costs than DL. Its a simple case of undercutting WN based on lower costs on O&D and having at least a 5:1 ratio in similar departures.
WN also has no forward cabin, nor does it have the FF loyalty in ATL. So how do they compete after FL offered 10% lower fares than WN? FL grew through fare stimulation in ATL, and stimulated flow from under-served markets.
Kelly expects to take 25% of the ATL market from the hometown airline. They might have penetration on flow traffic.

The assumption that they do not need feed is insane. Kelly expects to drop all the feed and end up with the same level of market share. Someone check the Koolaid please.

Haven't we seen this level of arrogance before, yes PA, TW and many more. "We are invinciable to the death?"
Some people don't get it. Business is about making MONEY!
 
aviationbuff08
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:17 pm

Quoting billreid (Reply 29):
WN will crash and burn in ATL.
Two years from now they will be completely rethinking the model.

DL will destroy them in ATL now that WN has higher labor costs than DL. Its a simple case of undercutting WN based on lower costs on O&D and having at least a 5:1 ratio in similar departures.
WN also has no forward cabin, nor does it have the FF loyalty in ATL. So how do they compete after FL offered 10% lower fares than WN? FL grew through fare stimulation in ATL, and stimulated flow from under-served markets.
Kelly expects to take 25% of the ATL market from the hometown airline. They might have penetration on flow traffic.

The assumption that they do not need feed is insane. Kelly expects to drop all the feed and end up with the same level of market share. Someone check the Koolaid please.

Haven't we seen this level of arrogance before, yes PA, TW and many more. "We are invinciable to the death?"

I have to agree with this. They must have some good stuff in the koolaid at LUV. ATL passenger will try it a few times because it is new. But DL will match fares and with everyone in ATL having a Skymiles account they will continue to book with DL to earn miles. Air tran has first hand experience playing hardball with DL in their ATL hub and they got burned so many times they stopped trying to compete directly with DL.

WN doesn't seem to be listening to FL people in ATL and they are going to discover this fact the hard way. Should be an interesting 2 years to watch WN pile up loses with ATL. Then scale back with its tail between legs.
 
September11
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:21 pm

I wish I'm in ATL today..
Airliners.net of the Future
 
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kgaiflyer
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:24 pm

Quoting BobLoblaw (Reply 10):
""300 Marietta St., Atlanta, GA""

yeesh bad neighborhood

So . . . wear your Timex rather than your Rolex.

Take your "drive-to-work-only" junker and leave the Bentley at home  
 
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OA412
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:25 pm

Quoting 71Zulu (Reply 27):
Why does Flightaware show a -300 when we know its a -700?

As Atrude pointed out above, flightaware often does that. It's happened more than once that flightaware has said that my flight was operated by a 733, yet I flew a 73G. In fact, last month they listed my flight as a 73G, and the continuing portion on the exact same aircraft as a 733. Not sure why that happens.
Hughes Airwest - Top Banana In The West
 
atrude777
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 5:53 pm

Quoting billreid (Reply 29):
WN will crash and burn in ATL.
Two years from now they will be completely rethinking the model.

Just like its been said about...
DEN-United
BWI-US Airways
STL-TWA


US left BWI as a hub, TWA is no longer around, and SWA has only expanded with Denver. I am not saying you're wrong, but people like you have made the same prediction every time WN enters a major Hub "owned" by a Legacy Carrier. SWA has done fine thus far...

Quoting billreid (Reply 29):
WN also has no forward cabin, nor does it have the FF loyalty in ATL.

Why is ATL an exception? SWA has never had a forward cabin for 40 years, and every single time SWA starts up a new city, there is no FF Loyalty to WN in that city...but WN is hoping the brand name of Southwest will carry them through like it has for the most part in every other city or market Southwest has entered in.

I agree Southwest needs to be careful, but they have extremely good management and has done the numbers very well to ensure ATL will work for them the way they intend it to. However a crash and burn type of fiasco you're envisioning is quite a statement to make on the FIRST day of operations.

Quoting aviationbuff08 (Reply 30):
But DL will match fares and with everyone in ATL having a Skymiles account they will continue to book with DL to earn miles.

I can re butte that statement and say but everyone in OTHER Southwest cities and their hubs have SWA FF Accounts and will fly Southwest into ATL if the price and schedule is right.

Quoting aviationbuff08 (Reply 30):
Air tran has first hand experience playing hardball with DL in their ATL hub and they got burned so many times they stopped trying to compete directly with DL.

What is your definition of "stopping to compete" when Air Tran still had a major operation in ATL, and continued to fly the same routes as Delta? To me your statement means Air Tran retreated and pulled out of ATL, and this is not the case.

Quoting aviationbuff08 (Reply 30):

WN doesn't seem to be listening to FL people in ATL and they are going to discover this fact the hard way. Should be an interesting 2 years to watch WN pile up loses with ATL. Then scale back with its tail between legs.

What has FL Folks been telling Southwest?

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
burnsie28
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:04 pm

Quoting Atrude777 (Reply 34):
DEN-United
BWI-US Airways
STL-TWA

To play devils advocate, DEN, UA had really seemed to put a shelf on DEN for several years before WN entered, they had downsized quite a bit from what they once were there, but just enough to keep F9 at bay. It used to be an RJ didn't touch an actual jetway on B, now a good portion of the one side is all RJ flights.

BWI and STL were weak when WN entered, TWA had long been struggling.

Now lets look at the hubs where DL is at. MSP- not a big operation, however, they didn't announce MSP till shortly after the NW/DL merger was announced, DTW- they have not had a strong presence in DTW, CVG- not there, SLC- WN has never really been able to run a huge operation out of SLC and has downsized it over the years, MEM- no existence/ will still be limited once full FL takeover.

Quoting Atrude777 (Reply 34):
Why is ATL an exception? SWA has never had a forward cabin for 40 years, and every single time SWA starts up a new city, there is no FF Loyalty to WN in that city...but WN is hoping the brand name of Southwest will carry them through like it has for the most part in every other city or market Southwest has entered in.

Difference here is that WN is taking over a company and replacing it 1 for 1 essentially, the only thing WN brings to ATL is free checked bags. With that said, a lot of FL flyers around here are not too thrilled about loss of assigned seating and business class. Essentially WN will not have the "Southwest Effect"- pricing wise anyway that it has had in other cities.
 
mcdu
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:06 pm

Quoting Atrude777 (Reply 34):
SWA FF Accounts and will fly Southwest into ATL if the price and schedule is right.

The problem is that ATL is not a totally O&D market. WN has made their niche serving O&D and connecting very few pax. However, they are evolving and even had to call in help to assist with the connection issues they are having at MDW. With ATL they are going to need some connection traffic and they are not setting themselves up for that market. They will try to cherry pick some ATL-LAX etc segments but I too feel in the end the higher cost of WN will keep their fares higher and DL will undercut them at every corner.

The difference between ATL and the UA DEN saga was UA was week after BK and you already had an LCC in F9 driving the price points in DEN. All WN had to do was hit the middle price point and they were able to wedge into the market thanks to an even weaker F9. You think they wanted F9 for the market share? No they wanted to eliminate the lower fare.

ATL is different and I am looking forward to DL giving WN a huge wake up call in the new reality of airline business.
 
burnsie28
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:07 pm

FWIW, WN's first three flights left with less than 50 people on them. Considering the fan fare that all the other first flights that WN has offered (and I was on the first flight out of DEN), thats astonishingly low.
 
ORD2PHL
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:17 pm

Quoting Atrude777 (Reply 34):
Just like its been said about...
DEN-United
BWI-US Airways
STL-TWA

It doesn't always work, what about PHL, WN just did a massive pulldown - US managed to maintain it's position there, PHL also a congested, delay prone airport and WN had to waive the white flag. I am a fan of WN, but let's not a paint a picture that WN has managed to go into a hub airport situation and always be successful.

ORD2PHL
 
CIDFlyer
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:34 pm

I think they are kidding themselves if they plan to not have alot of connecting pax at ATL. Why go away from that? ATL is the worlds busiest airport, and is postioned to handle southeastern traffic flows. Sure they can get O&D pax and there will be the SWA loyalists from cities other than ATL that will want to switch from them. But if they plan on offering upwards of 170 flights a day they will surely have connecting pax. I hate when they say they don't do that, but look at MDW, DEN, PHX, LAS, clearly they get alot of connecting as well as O&D pax, I dont know why they claim they wont try the same at ATL.

Now will they be able to retain the loyal FL pax? They were used to haveing a business class and assigned seating, that may be a jarring switch to SWA's open seating and no business class. I know people say "free checked bags", but Im assuming there is a large group of people in ATL with DL's AmEx Skymiles card and they allow you a free checked bag as well as priority boarding. If I was in ATL and had to chose to fly to LAX I would be going DL with my skymiles card, chances for a widebody with IFE etc.
 
N867DA
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 6:48 pm

Quoting billreid (Reply 29):
WN also has no forward cabin, nor does it have the FF loyalty in ATL. So how do they compete after FL offered 10% lower fares than WN? FL grew through fare stimulation in ATL, and stimulated flow from under-served markets.

Lifelong Atlantan here. I will go with Southwest even if they are a little pricier because I know I won't get nickled and dimed by change fees, bag fees, etc. Aggressive advertising on how they are different from Delta will help Atlanta familiarize itself with the way Southwest works. Loyalty doesn't appear in a new market overnight--it takes time. Give the city time to get used to WN and I am sure they will be able to take on Delta just fine. I would expect that Southwest knows a thing or two about entering a market that was dominated by a legacy carrier. Keep in mind that if WN leaves ATL, there will be just one major airline hubbed in ATL--something that seems extraordinarily unlikely.

It will interesting to see how many business customers that preferred FL will choose to stay with WN.
A nation turns its lonely eyes to you
 
Bobloblaw
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RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 9:16 pm

Quoting aviationbuff08 (Reply 30):
But DL will match fares and with everyone in ATL having a Skymiles account they will continue to book with DL to earn miles

Gee same argument could have bene made about DEN.

Quoting billreid (Reply 29):
DL will destroy them in ATL now that WN has higher labor costs than DL

Wrong, WN has higher wages than DL, but much more productive work force and still has lower costs overall.

Quoting billreid (Reply 29):
The assumption that they do not need feed is insane. Kelly expects to drop all the feed and end up with the same level of market share. Someone check the Koolaid please.

I agree, taking apart the FL connecing banks for P2P is risky. We'll have to see what connects to what. It isnt as though WN will connect NOTHING through ATL

Quoting aviationbuff08 (Reply 30):
But DL will match fares and with everyone in ATL having a Skymiles account they will continue to book with DL to earn miles.

I have a Skymiles account and used FL for about 1/3 of my flights. HAVINGymiles account and USING Skymiles are not the same thing. Try upgrading and try using your "free" miles to book flights. There is a reason Skymiles is rated well below AAdvantage

Quoting burnsie28 (Reply 35):
Essentially WN will not have the "Southwest Effect"- pricing wise anyway that it has had in other cities.

This is true. Other than adding AUS and SDF in Aug, all the markets WN is entering in ATL are already stimulated

AUS will be the test market for WN's ATL success. Unlike MDW, BWI, HOU and DEN there is little connecting traffic beyond AUS and it looks from the web site that most ATL-DAL traffic is routing thru HOU, not AUS.

If AUS is a success, WN will do very well in ATL on their P2P strategy. If not, they will have to retool and keep FL's connecting banks and hope to yield manage for better revenue than FL got.
 
Bobloblaw
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Joined: Fri Jan 13, 2012 1:15 pm

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 9:19 pm

Quoting N867DA (Reply 40):
I know I won't get nickled and dimed by change fees, bag fees, etc

This is actually a big deal in a business market like ATL. I flew ATL-DCA for the day, got done early and DL wanted a bunch of $$$ to get on a slightly earlier flight. I just hang out a DCA for 2 hours instead, being unproductive.

The Basg Fly Free seems like it hasnt worked to increase WN's traffic. I think they are probably regretting it right now, but they cant back off it.
 
FlyPNS1
Posts: 5288
Joined: Wed Dec 01, 1999 7:12 am

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 9:21 pm

Quoting billreid (Reply 29):
Kelly expects to drop all the feed and end up with the same level of market share.

Kelly NEVER said this.

Quoting billreid (Reply 29):
WN also has no forward cabin, nor does it have the FF loyalty in ATL.

But WN has FF loyalty in many of the outstations. People who live in AUS, HOU, MCI, STL, BWI, MDW, PHX, LAS,etc are more loyal to WN than DL.

Quoting CIDFlyer (Reply 39):
I think they are kidding themselves if they plan to not have alot of connecting pax at ATL.

They plan on having connecting traffic. No where has WN said otherwise. The ratio may be a bit different from FL, but there will still be lots of connections.
 
Bobloblaw
Posts: 1680
Joined: Fri Jan 13, 2012 1:15 pm

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 9:26 pm

Quoting CIDFlyer (Reply 39):
If I was in ATL and had to chose to fly to LAX I would be going DL with my skymiles card, chances for a widebody with IFE etc.

I had FL A+ rewards and never flew them on longer than 2 hours flights. Not because of IFE but becasue of 30 inch pitch in the Y cabin. WN has better pitch than DL, so I might use them. I flew ATL-SEA on AS this past summer 5+ hours and it was fine. A 739 no IFE. IFE is overrated and is so 2005.

I expect by 2015 there will no more IFE on airplanes and their IFE will be replaced by a inflight database you can access with your iPad or iPhone for like $3 and watch tons of movies and tv shows. It will save tons of weight on each aircraft.

Quoting burnsie28 (Reply 37):
FWIW, WN's first three flights left with less than 50 people on them. Considering the fan fare that all the other first flights that WN has offered (and I was on the first flight out of DEN), thats astonishingly low.

Sunday morning at 6am. I was surprised that WN prepositioned flights to ATL on Saturday. I would have not operated the ATL RONs until Monday and would have operated a reduced schedule for Sunday with only flights turning in ATL.
 
atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 9:42 pm

Quoting BobLoblaw (Reply 42):

The Basg Fly Free seems like it hasnt worked to increase WN's traffic. I think they are probably regretting it right now, but they cant back off it.

I don't know about traffic in terms of Loads...but it has made SWA money and Kelly has no regrets from it thus far. There is an article from 2010 quoting Kelly saying it...

Gary Kelly, Southwest's CEO, told reporters at the airline's annual shareholders meeting Wednesday that his carrier has gained about $1 billion in revenue by taking market share from its rivals — almost all of which charge from $15 to check one bag to as much as $100 or more for a third in some circumstances.

However, he said, "I'm simply saying that we reduced our capacity, and we're carrying more passengers, while our competitors are reducing capacity and carry less passengers."


http://www.usatoday.com/travel/flights/2010-05-20-nobagfees20_ST_N.htm

Another, more recent article from last week supports the statement---

There's still one lone major carrier that hasn't jumped aboard the fee bandwagon: Southwest Airlines (LUV, Fortune 500). While that means that Southwest misses out on low-hanging fruit, some analysts believe that it will be rewarded from resisting the fee frenzy. Southwest reported a net income of $131 million for the fourth quarter of 2010, compared to $116 million during the same time last year.

Morningstar analysts refer to Southwest as "the healthiest company in the airline industry," and they say that the company's decision to forego checked baggage fees helped steal market share from competitors.


http://money.cnn.com/2011/02/03/news...outhwest_no_fees.fortune/index.htm

So all in all, Southwest and Kelly has no regrets and I don't foresee them charging anytime soon based on these facts.

Quoting burnsie28 (Reply 37):
FWIW, WN's first three flights left with less than 50 people on them. Considering the fan fare that all the other first flights that WN has offered (and I was on the first flight out of DEN), thats astonishingly low.

Not surprised, no airline will EVER have 90% or higher load factor when opening a station, it takes time to build up. Granted, the lack of code-sharing between the two is not helping, I certainly will admit that.

Quoting mcdu (Reply 36):

The problem is that ATL is not a totally O&D market.

I wasn't referring to OD though. The argument was people with DL FF Account will book Delta, and rightly so. I am also arguing people with SWA FF in other stations to ATL, will book SWA. Ie, if someone wants to fly to ATL they are going to book Southwest, O&D be damned.

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
N867DA
Posts: 952
Joined: Thu May 15, 2008 12:53 am

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 10:00 pm

Quoting Atrude777 (Reply 45):
I wasn't referring to OD though. The argument was people with DL FF Account will book Delta, and rightly so. I am also arguing people with SWA FF in other stations to ATL, will book SWA. Ie, if someone wants to fly to ATL they are going to book Southwest, O&D be damned.

I've flown in and out of HOU at least 20 times. I've taken CO, DL, and even AA before. Three days ago I opened a Rapid Rewards account and this weekend I'm going to to great state of Texas--on WN. I firmly believe if WN advertises its product effectively and spreads the word (and the Atlanta Journal-Constitution is certainly helping here) they will do just fine in Atlanta.

Their focus strictly on O&D traffic may be conceding business to DL. That's a little troubling for sure, but I'd rather see both WN and DL do well in ATL--it's much better for Atlantans and there is certainly room for both of them here.
A nation turns its lonely eyes to you
 
FlyASAGuy2005
Posts: 3965
Joined: Sun Sep 23, 2007 4:55 am

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 10:18 pm

Quoting Chi-town (Reply 19):
http://www.viddy.com/video/da7edf2e-8b5d-4e77-9b63-07458a618079

Video of first WN aircraft at ATL. Ferry to ATL.



Me thinks the flip-flop with C-30 being RJ and mainline through the day will end very abruptly!! LOL I was told by someone that 30 was used as a "show of force" type deal. I did laugh but now looking at it and knowing the way some of these gate keepers work, I wouldn't put it past them!

Quoting BobLoblaw (Reply 41):
Wrong, WN has higher wages than DL, but much more productive work force and still has lower costs overall.



Show me some work rules that prove this. You may very well be right but i'm just curious...
What gets measured gets done.
 
atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 10:22 pm

Quoting N867DA (Reply 46):

Their focus strictly on O&D traffic may be conceding business to DL. That's a little troubling for sure, but I'd rather see both WN and DL do well in ATL--it's much better for Atlantans and there is certainly room for both of them here.

People on a.net are saying Kelly stated he was going to shut down ATL Hub and go to P2P. Not True. He is certainly going to refocus and SHIFT the pattern so that it is more alligned with O&D but there will certainly be connecting traffic in ATL just as much as there is in other SWA stations.

Here is a quote--
Kelly tells Credeur Southwest will trim daily departures in Atlanta by about 13% as it cuts some smaller markets out of the schedule.

13% is not "the whole ATL Hub".

http://travel.usatoday.com/flights/p...lanta-flights-airtran-hub/551225/1

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

RE: WN's ATL Launch -- T-minus 4 Days

Sun Feb 12, 2012 10:34 pm

SWA Flashmob in ATL conducted by FL and WN Employees

http://www.youtube.com/watch?v=Bp-m8b1dRn8&sns=fb

Looks like WN got the idea from Delta  

Alex
Good things come to those who wait, better things come to those who go AFTER it!

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