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SKAirbus
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Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:20 am

Link: http://www.bbc.co.uk/news/uk-17036830

"Two UK newspaper adverts for budget airline Ryanair have been banned after complaints from readers that they were sexist and objectified women"

I can see why they were banned but Virgin Atlantic have been objectifying their Cabin Crew for years and have been getting away with it. Then again the way Ryanair went about it was completely classless.

Where should the line be drawn with regard to advertising?

This is definitely another case where MOL seizes on the publicity as "there is no such thing as bad publicity". Another one for the stag dos I think!
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Pe@rson
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:27 am

It would helpful to see the ads.  Wink

[Edited 2012-02-15 01:28:04]
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
B738FlyUIA
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:34 am

Quoting Pe@rson (Reply 1):
It would helpful to see the ads.

Here something that is little longer time ago... but nice.... http://www.youtube.com/watch?v=J_aMYSZjxsU
 
GIANCAVIA
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:37 am

Banned because of and I quote "17 complaints" talk about bowing down to a minority of losers with nothing better to do. What a world..
 
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RWA380
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:45 am

Quoting SKAirbus (Thread starter):
complaints from readers that they were sexist and objectified women

That has been done forever, I think VS objectified women, even by putting those sultry maidens on their planes for a long time, but they were also awesome and a beautiful touch to an otherwise routine livery and aircraft 742's. I guess our society responds well to this kind of advertising, why change it. I think if some women wish to have others objectify themselves, and others wish to objectify them, no harm, no foul. Don't like it, don't look at it.
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SKAirbus
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 10:41 am

Quoting Pe@rson (Reply 1):
It would helpful to see the ads.

As a gay man, i'd be more interesting to see if their underwear actually fits.
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GBLKD
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 10:47 am

Quoting SKAirbus (Reply 5):
As a gay man, i'd be more interesting to see if their underwear actually fits.

As a straight man I'm disappointed that they are wearing underwear regardless of the fit.
 
Cabincrewifly
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 11:06 am

I'm getting very sick of Ryanair
EI FR RE EIR IWD MA FUA
 
ltbewr
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 11:43 am

It is interesting that in the UK they can censure ads on sex but not for Ryanair's many lies as to pricing of fares and their apparent piling on of fees, their misnaming of cities their airports serve and other issues that is far more important to the consumer.
 
tcasalert
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 12:14 pm

I saw one of these adverts some time ago. The ironic thing is that the UK media have far more risqué photographs in them every day (especially the rags such as 'The Sun' with their topless photographs every day on page 3), not to mention every newspaper that posts revealing bikini shots of celebrities every day (including the 'ultra conservative' Daily Mail)...

I'm surprised these 'Outraged' readers aren't campaigning for these papers to be shut down.
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JoeCanuck
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 1:09 pm

Quoting TCASAlert (Reply 9):

The page 3 girls were exactly what came to mind. What a bunch of pinheads. Don't like the pics, turn the page...problem solved.
What the...?
 
Dogbreath
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 5:16 pm

I reckon that all the complaints were from O'Leary himself. Let the UK advertising complaints department give him all the free publicity again, and again, and again, ....... They'll never learn!!
Truth, Honour, Loyalty
 
european742
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 8:05 pm

I do agree with most people here, bow down to the moaners who have nothing better to do. I think I am one of the very few who actually think MOL is a very clever man. FR don't mislead pax, the website makes it clear what airport you fly to. The fees are all on the page after you have selected your flights and are all optional, you dont have to take a bag or purchase priority boarding. You can go away for a week with 1 bag at 10kg, I have done it many times. His formula of cheap fares, very punctual flights and only paying for what you use clearly works as they have been continually growing for pretty much the last 20 years. 75 million flew FR last year so he must be doing it right. It's people who don't check in online or bring a bag too large after they have ticked the box saying they have read and accept these conditions and don't even bother, thats not FR's fault.

With this advert, how is a picture of a woman in underwear offensive when the same papers and hundreds others run adverts of women in underwear, M&S comes to mind. Many of our national newspapers have pics of women topless and like JoeCanuck said, what about page 3? does that not link girls to sexual behaviour and are they trying to get that banned? no.

Just another case as far as the ASA are concerned of another quiet day in the office and they have nothing better to do.
 
1stfl94
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 8:59 pm

Quoting SKAirbus (Thread starter):
I can see why they were banned but Virgin Atlantic have been objectifying their Cabin Crew for years and have been getting away with it. Then again the way Ryanair went about it was completely classless.

It seems like a bit of an overreaction, airlines have always objectified their female crew in advertising. And sad because their cabin crew calender is for charity (does anyone know who for though) but the complainers won't notice that, though wouldn't hurt them to a male version of the calender  

Actually Virgin were at least a bit progressive, yes they have the flying ladies but they did a couple of stewards in their ads!
 
Pe@rson
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:03 pm

Quoting 1stfl94 (Reply 13):
(does anyone know who for though)

It varies, with the cabin crew collectively determining the charity for the year. This year about €100,000 was raised for DEBRA Ireland.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
migair54
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RE: Ryanair 'sexist Adverts' Banned After Complaints

Wed Feb 15, 2012 9:21 pm

Quoting JoeCanuck (Reply 10):
The page 3 girls were exactly what came to mind. What a bunch of pinheads. Don't like the pics, turn the page...problem solved.

Exactly

I think they should make some with boys and problem solved.....

I don´t know what´s the problem with it... sexist???

Some people has nothing better to do than writing emails to a newspaper to complaint about that....