After years of marketing dominance in European and Australian sporting events, I suppose it was only a matter of time before Emirates came to the United States.
Emirates is to be unveiled as the official airline and "title sponsor" of the US Open, in a 7 year deal signed with the USTA.
Official ceremony/announcement to be made on Thursday.
What exactly does being a title sponsor entail? Don't tell me it's going to be the "Emirates US Open" or something of the like...