Disclaimer: Private Pilot - not jet or airline.
To me it seems as though there was a fundamental lack of planning in that approach. It is my understanding that asking the cabin crew to prepare for landing is part of the pre-landing/approach checklist. So why was it being done when they were 200 ft AGL??
The aircraft didn't land until about halfway down the runway.
I think that the conclusion will be that the crew did not established a stable, and properly planned approach - I would guess that they were rushing.
I don't proclaim to be the best pilot in the world but I'm safe