sabenapilot
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Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 6:40 am

Brussels Airlines recently started using its first newly refurbished A330-300 on its long haul services to DLA/NSI and FIH.

The entire fleet is currently being upgraded with lieflat business class seats as well as new economy class seats including wireless PTV pending the imminent launch of their daily JFK service.

A great interactive animation of all the new features is available online: http://www.brusselsairlines.com/com/misc/new_long_haul_experience.aspx
 
IndianicWorld
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 7:22 am

I still do not quite understand their need to fly to the US, given the strong competition already. I know they want to broaden their network, but given their current issues I am not sure this was a wise move.
 
sabenapilot
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 7:43 am

Apparently, they start JFK because want to tap into the transfer market from the east coast of the USA to West and Central Africa where they are second only to AF-KL. Having a link to JFK is expected to bring loads of extra passengers for those routes, which are not finding their way to BRU right now. I agree JFK is a highly competitive market and so it remains to be seen if they can make it work as planned, but at least they give it a try and with this cabin upgrade they certainly do have a great product to hurt AF-KL with.
 
Independence76
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 7:46 am

Quoting IndianicWorld (Reply 1):
I know they want to broaden their network, but given their current issues I am not sure this was a wise move.

Once Sabena ceased operations, it opened the door for international carriers to cash-in on the Atlantic exposure of BRU. As years have passed, it's clear certain airlines have made a considerable series of profits. SN has allowed alliance partners to join in on the fun, so I see no reason why SN shouldn't either jump in as well or even take over some routes.

Brussels Airlines wants to cater to the markets where Sabena used to be. Some hidden profits may be sitting there already.
 
chopchop767
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 11:32 am

Quoting IndianicWorld (Reply 1):
I still do not quite understand their need to fly to the US, given the strong competition already. I know they want to broaden their network, but given their current issues I am not sure this was a wise move.

I would also think that the Star Hubs in the States (EWR, IAD and ORD) would adequately feed those flights.

Quoting sabenapilot (Thread starter):
The entire fleet is currently being upgraded with lieflat business class seats as well as new economy class seats including wireless PTV pending the imminent launch of their daily JFK service.

Thanks for the link sabena! The seats look very comfortable. Similar to UA's new J seats, albeit with a lot more elbow room; which is awesome because especially in the middle J seats, it's pretty tight.
I've flown only a handful of times on Brussels and their inflight service is really nice; even if it was inter-Euro. Hopefully, with these new upgrades to the fleet, they upgrade their lounge at BRU. The last time I was there, I recall it being super cramped, uncomfortable and really worn down. I fly back through there in July, so we'll give it another try.
this year: nap, lgw, fra, dub, fco, add, jib, muc, iad, sea, dca, bos, cdg, ist, bah, prg, ord, hsv, cmn
 
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OA260
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 12:31 pm

Very nice I like the new product and wish them luck with it on the JFK route.
 
GCPET
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 12:54 pm

The product looks very promising so maybe they can give some of the larger, well established airlines a run for their money.

GCPET
If it's not Boeing, I'm not going!
 
blink182
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 12:58 pm

Why no power or USB ports in Y?
Give me a break, I created this username when I was a kid...
 
delta2ual
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 2:17 pm

I hope they do well; I have many friends that work there. I just wish they could take back the name SABENA!
I would love to see them back in Chicago!
From the world's largest airline-to the world's largest airline. Delta2ual
 
laca773
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 2:42 pm

Quoting chopchop767 (Reply 4):

I would also think that the Star Hubs in the States (EWR, IAD and ORD) would adequately feed those flights.

   .
 
sq_ek_freak
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 2:49 pm

Quoting sabenapilot (Thread starter):
I still do not quite understand their need to fly to the US, given the strong competition already. I know they want to broaden their network, but given their current issues I am not sure this was a wise move.

Given SN's rather comprehensive African network, I think there is a fair amount of high yielding traffic to be had here, especially folks who are tied to Star. With the EU in BRU and the UN in JFK, I'd imagine there might be some O&D diplomatic (read: Business Class) traffic here as well.

Quoting chopchop767 (Reply 4):
Similar to UA's new J seats, albeit with a lot more elbow room; which is awesome because especially in the middle J seats, it's pretty tight.

Looks very very similar to the new LX J product no?
Keep Discovering
 
nclmedic
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 3:22 pm

Quoting sq_ek_freak (Reply 10):
Looks very very similar to the new LX J product no?

I thought this as well!

I think it's a great product of which SN can be proud. Well done!
 
ASA
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 3:34 pm

Quoting sq_ek_freak (Reply 10):
Given SN's rather comprehensive African network, I think there is a fair amount of high yielding traffic to be had here, especially folks who are tied to Star. With the EU in BRU and the UN in JFK, I'd imagine there might be some O&D diplomatic (read: Business Class) traffic here as well.


  

While the *A partners are surely providing feed from EWR, IAD, ORD etc ... there is a certain market from JFK as well, and an important one at that, which is probably using AA-BA and AF-KL now. TK, QR and EK are also probably siphoning some of the east Africa traffic. So I am guessing SN is after this particular market?
 
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American 767
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 3:50 pm

Quoting Independence76 (Reply 3):
Brussels Airlines wants to cater to the markets where Sabena used to be.

Here they are:

JFK
BOS
ORD
ATL
DFW (it didn't last long, only a few months before the end of Sabena)
IAD (it didn't last long, only a few months before the end of Sabena)

JFK and BOS would work well. And no airline has ever flown BOS-BRU nonstop since the shutdown of Sabena in 2001.
My personal concern is, now that SN will start flying to JFK as of June, it might have a negative impact on AA's nonstop service JFK-BRU.

ATL: not sure it would work. The only way load factors would be reasonably high is if a lot of passengers coming from Africa connect in BRU and continue to ATL as final destination. But...I doubt it.

DFW: very unlikely. I remember when AA flew the route on its own metal back in 1993, it didn't last long.

ORD and IAD: could work well , because those are Star hubs. The only thing is SN would face competition against UA because UA also flies nonstop to BRU from both IAD and ORD.

Thanks for the link. Nice product.

Ben Soriano

[Edited 2012-04-06 08:55:33]

[Edited 2012-04-06 08:56:58]
Ben Soriano
 
GolfBravoRomeo
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 4:23 pm

Wow, the single seats in J are spacious. They make the doubles seem almost cramped.
 
TeamintheSky
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 4:40 pm

Quoting GolfBravoRomeo (Reply 14):
Wow, the single seats in J are spacious. They make the doubles seem almost cramped.

It looks very much like Delta's J product (albeit nicer touches), and the two are not cramped at all as my wife and I have flown that twice. However, the one seat does leave you with so much room you don't know what to do with it all!

Kind Regards,

Team
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legacyins
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 5:34 pm

There was a thread on here in 2010 about their future US plans. Granted, times have changed a little but this is what they were thinking back then.

SN Happy With New Africa Routes; Plans JFK, SFO! (by brightcedars Oct 12 2010 in Civil Aviation)
 
VC10er
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 8:05 pm

Nice! Looks like Continental's (now UA) BusinessFirst...but with the "First" part, not just Business. I like the UA 2 cabin (exCO) bed seat. But to me it's just Business - is this more like the LX layout? If so then it is half business and half first class.

I miss Sabina! An airline with a female name on a 747 was very cool!
The world is missing love, let's use our flights to spread it!
 
Viscount724
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 8:20 pm

Quoting VC10er (Reply 17):
I miss Sabina! An airline with a female name on a 747 was very cool!

It was Sabena, not Sabina, and it wasn't a female name but an acronym for the airline's original legal name:

Société Anonyme Belge d'Exploitation de la Navigation Aérienne
 
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American 767
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 8:49 pm

Quoting Viscount724 (Reply 18):
Société Anonyme Belge d'Exploitation de la Navigation Aérienne

That is absolutely correct.
It means Belgian company (with no name) of air navigation operations. It lasted 78 years.
Ben Soriano
 
antonovman
Posts: 426
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 9:08 pm

Quoting Viscount724 (Reply 18):
It was Sabena, not Sabina, and it wasn't a female name but an acronym for the airline's original legal name:

Société Anonyme Belge d'Exploitation de la Navigation Aérienne

Also known as

Such A Bloody Experience Never Again   
 
something
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Fri Apr 06, 2012 9:17 pm

I booked friends of mine on this flight and looking at their new cabins, I know they won't regret following my recommendation.

The flight BRU-JFK-BRU was €479 as a promotion fare and it seems to have gone up since then a bit. If that is any indication, loads should look good. As a point of reference, Europe- East Coast in summer is €300 if you're lucky, but €550 on average. Their fares seem on the upper end of this scale and that's in a market where they're competing against LH, SQ and AF A388s. BRU itself has a bunch of NYC area flights and DUS and AMS are also right around the corner. With all the cargo flights between JFK-BRU and JFK-LGG, I don't suppose that's something to make the big bucks with either, so clearly, they seem to be focussing on connecting passengers with apparent success.

Best of luck to them!
..sick of it. -K. Pilkington.
 
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OA260
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RE: Brussels Airlines Shows Its New Long Haul Cabin

Sat Apr 07, 2012 11:36 am

Quoting antonovman (Reply 20):
Such A Bloody Experience Never Again

Sadly that was my personal experience with them when I once flew LHR-BRU-ATH . It was towards the end of their life so maybe that accounted for the bad service and rude crew who knows . I hear SN Brussels is much better than its bigger Sister  

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