Quokkas
Topic Author
Posts: 1327
Joined: Fri Jan 27, 2012 5:51 pm

Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 1:55 pm

Ever since Emirates introduced seat-back entertainment into its aircraft in 1992, it has innovated and enhanced its onboard product. Now it is about to introduce a new generation of Digital Widescreen with larger screens in all classes, featuring swipe and scroll on all screens. An improved telephone handsets and remote controls in First and Business class are also being installed.

Emirates has been working with Panasonic Avionics Corporation to produce the new GUI.

EK will introduce the new ICE in their A380s over the next two weeks and new 777s delivered from May will also have the new feature, with the majority of the fleet being upgraded over the next year.

All Emirates aircraft seats are already equipped with a seat-back telephone, including a sms and email service, with 90 aircraft having the AeroMobile system, which allows passengers to use their own mobile phones in-flight. EK has commenced installing Wi-Fi on its A380.

This latest enhancement seems to indicate that Emirates wishes to maintain a lead in providing its passengers with the latest means of staying in touch and entertained.


Source: http://www.etravelblackboard.com/art...ut-of-inflight-product-innovations
“Not to laugh, not to cry, not to hate, but understand.” Spinoza
 
User avatar
zeke
Posts: 9919
Joined: Thu Dec 14, 2006 1:42 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 2:01 pm

Looks pretty cool, noticed that the new Panasonic gear on the new CX aircraft also has a new user interface. I wonder if these are the same generation ?
We are addicted to our thoughts. We cannot change anything if we cannot change our thinking – Santosh Kalwar
 
CHRISBA777ER
Posts: 3715
Joined: Thu Mar 01, 2001 12:12 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 2:01 pm

Larger screens?

Their latest ICE before this was already the best in the business and had to have been the biggest or at least as big as the biggest out there. How much bigger can it get?

Still, good news. Sort of puts it into perspective when their A332s have their worst IFE option several generations behind this latest offering and the majority of the world's airlines are at or below this level.

It makes me laugh when I read about certain posters on here claiming that the US leads the world in hard product again, when they clearly have never flown EK or SQ's latest offerings. Absolutely different class and puts the shameful offerings on AA's 777s, and the no-offerings on UA's 744s into sharp relief.

One hopes BA will be bringing something similar to this in on their A380s and 787s!
What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
 
qf002
Posts: 3092
Joined: Tue Jul 05, 2011 11:14 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 2:22 pm

They need to focus on getting old aircraft updated to the new hardware first!! You really notice how ancient the old ICE system is starting to feel going from one to the other on successive flights.

Anyway, always nice to see a world-leading system continue to innovate rather than standing still. Hopefully more airlines take this path in refreshing their offering to keep it feeling up to date rather than sticking it in, and leaving it until they replace the whole system 7-8 years later. That said, I really like the existing ICE Digital, so I hope that this is just fixing the small buttons and scrolling issues rather than the overall feel.

Quoting CHRISBA777ER (Reply 2):
Larger screens?

Their latest ICE before this was already the best in the business and had to have been the biggest or at least as big as the biggest out there. How much bigger can it get?

They'll be tiny increases... I think Panasonic has replaced the 10.1" screen EK uses with a 10.6" one instead in the latest hardware... I'd expect similarly small increases in F and J...

Quoting CHRISBA777ER (Reply 2):
One hopes BA will be bringing something similar to this in on their A380s and 787s!

BA will be fitting the Thales system they introduced on the 77W onto the A380 and 787... This is rather unfortunate, since I found it to be a pretty disappointing offering -- slow, clunky, boring and generally very cheap feeling.
 
User avatar
EK413
Posts: 4333
Joined: Sat Nov 29, 2003 3:11 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 4:29 pm

Quoting CHRISBA777ER (Reply 2):

I don't know how you improve a product when the current offering ain't broken... I take my hat off to EK and there efforts on providing the best in flight experience for its passengers...

Regarding the US carriers with nil IFE eg. UA.... How do you compete with a carrier with the luxuries of constantly enhancing their products...

EK413
Good evening, ladies and gentlemen. We are tonight’s entertainment!
 
User avatar
kann123air
Posts: 1495
Joined: Fri Jun 26, 2009 2:35 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 7:00 pm

Very impressive. Not to change the subject, but how is the Singapore Airlines technology on the A380? Is it anywhere near this?
Now more than ever, moving forward with the new American.
 
lhrnue
Posts: 238
Joined: Sat Jun 05, 2010 2:47 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 7:07 pm

Are these touch screens geeting cleaned after every flight?
 
emirates202
Posts: 237
Joined: Mon Nov 28, 2011 12:13 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 7:27 pm

How exciting! Can't wait to get back on EK soon to try these new systems out!
Fly Emirates, Hello Tomorrow
 
airnewzealand
Posts: 2310
Joined: Sat Oct 21, 2000 6:00 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 7:32 pm

QF (A380/744N) and SQ to name two already have this size screen, so EK will be catching up to them (10.6inches rather than 10.1Inches).
I have to say im glad its getting a makeover, its quite hard to handle with the mouse pointer on it, and took awhile to get used to it (not that we dont have enough time  ) but after than the system was amazing, with so much variety!
 
ATLFlyer323
Posts: 489
Joined: Sun Jan 16, 2005 2:01 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 7:42 pm

I can't wait for EK and QR to begin ATL ops like rumored, their products are some of the best in the sky. Bring on the change!

-ATLFlyer323

[Edited 2012-04-14 12:51:10]
Everyday, the fluffy temptation of wheat!
 
greenwichsud
Posts: 52
Joined: Tue May 13, 2008 11:18 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 8:01 pm

only 2 replies before someone of a certain flag chimes in to america-bash on a thread about a carrier halfway around the world...so tacky, yet so typical.

Quoting CHRISBA777ER (Reply 2):
It makes me laugh when I read about certain posters on here claiming that the US leads the world in hard product again, when they clearly have never flown EK or SQ's latest offerings.

where are these claims, and how do you have such insight into their travel experience? are you with interpol...the fbi?

Quoting CHRISBA777ER (Reply 2):
Absolutely different class and puts the shameful offerings on AA's 777s, and the no-offerings on UA's 744s into sharp relief.

One hopes BA will be bringing something similar to this in on their A380s and 787s!

if you are hoping the same for BA, does that mean that it also puts BA's current offering "to shame"? if so, why not mention that as well? again, so typical.
 
Cyanide72
Posts: 23
Joined: Wed Feb 02, 2011 8:40 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 8:16 pm

Interesting, I wonder if the Wi-Fi will be free to use for everyone on board or if it will be a pay to use service. Either case, really nice to hear of these improvements.
 
Viscount724
Posts: 19046
Joined: Thu Oct 12, 2006 7:32 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 8:26 pm

Quoting CHRISBA777ER (Reply 2):
Absolutely different class and puts the shameful offerings on AA's 777s, and the no-offerings on UA's 744s into sharp relief.

Regardless of IFE, I would still much prefer a 9-abreast AA 777 (or 10-abreast UA 744) to a cramped EK 10-abreast 777, or their second-rate A330 business class with 7-abreast seating.
 
User avatar
AirPacific747
Posts: 9314
Joined: Mon May 19, 2008 9:52 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 9:33 pm

Quoting Cyanide72 (Reply 11):

Interesting, I wonder if the Wi-Fi will be free to use for everyone on board or if it will be a pay to use service. Either case, really nice to hear of these improvements.

Should be free of charge I think.. Norwegian is offering free wifi on their 737s and they are a low-cost airline.
 
emirates202
Posts: 237
Joined: Mon Nov 28, 2011 12:13 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 9:57 pm

Quoting Cyanide72 (Reply 11):

Actually, you do need to pay for it. It's been around for a few months now, and if I remember right, its $25USD for JFK-DXB.
Fly Emirates, Hello Tomorrow
 
s5daw
Posts: 345
Joined: Mon May 30, 2011 8:15 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sat Apr 14, 2012 10:46 pm

I hope the computers are not installed under the seats, like on LH A380.
Such a great plane and such a terrible flight experience 
 
trent1000
Posts: 610
Joined: Tue Jan 30, 2007 3:55 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 2:41 am

Quoting greenwichsud (Reply 10):
someone of a certain flag chimes in


First, keep the ‘flag’ issue out of discussions. Although my profile has a Japanese flag, I am not Japanese. The flag simply shows my location when I registered for A Net membership.

Quoting CHRISBA777ER (Reply 2):
Absolutely different class and puts the shameful offerings on AA's 777s, and the no-offerings on UA's 744s into sharp relief.
  

Next, if you want to compare the information about EK's IFE in this thread with what UA plans to offer, you can check reply #247 of this thread from last week: United/Continental Existing Fleet Upgrade Status 9
United/Continental Existing Fleet Upgrade Status 9 (by LipeGIG Feb 5 2012 in Civil Aviation)

(About UA), my comment is that there is a digital divide. A large number of passengers do not carry iPad or tablet when they travel. A mobile phone is not suitable to watch movies on during long haul flights but these are the ones where UA utilizes its 744s.
About EK, they are innovating an industry standard product: individual in seat screens for each passenger.
 
boeing773er
Posts: 480
Joined: Sat Dec 03, 2011 7:23 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 3:15 am

Congratulations to EK on becoming an even better airline.

Quoting trent1000 (Reply 16):
(About UA), my comment is that there is a digital divide. A large number of passengers do not carry iPad or tablet when they travel. A mobile phone is not suitable to watch movies on during long haul flights but these are the ones where UA utilizes its 744s.
/quote]
[quote=CHRISBA777ER,reply=2]

Now, there is no need to bash the US carriers about their lack of in-flight services. They can't help it that they are private companies, compared to SQ and EK which are both owned by their respected government in one way or another. I do like EK and SQ but I can't stand it when people talk about how much better their products are than they US carrier (or any other private airline for the matter) Now, if they were private company and not supported by their government let's see how great their in-flight services are, and how new their products.

I'm not really pointing it at SQ, but more or less EK because their pockets seem a little deeper...
Work Hard, Fly Right.
 
qf002
Posts: 3092
Joined: Tue Jul 05, 2011 11:14 am

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 4:43 am

Quoting Boeing773ER (Reply 17):
Now, there is no need to bash the US carriers about their lack of in-flight services. They can't help it that they are private companies, compared to SQ and EK which are both owned by their respected government in one way or another. I do like EK and SQ but I can't stand it when people talk about how much better their products are than they US carrier (or any other private airline for the matter) Now, if they were private company and not supported by their government let's see how great their in-flight services are, and how new their products.

Plenty of privately owned airlines have products as good as SQ and EK. QF, as one example, has a products that rivals both in their A380's and is gradually making its way onto their 744's. The new domestic product has to be one of the best in the world, with PTV's that rival most international carriers on every new aircraft and free drinks, food, baggage and so on. There are plenty more examples...

I'm not bashing here, I'm simply pointing out that it is perfectly possible for privately owned airlines to offer an excellent product if they chose to innovate rather than standing still.
 
trent1000
Posts: 610
Joined: Tue Jan 30, 2007 3:55 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 5:04 am

Quoting Boeing773ER (Reply 17):
Congratulations to EK on becoming an even better airline

Agreed, absolutely!

I agree with your comments in reply #17, but how my perspective differs is that the average passenger probably does not know or care about the reasons why on board products and services do and don't exist. But we are all entitled to make comparisons based on what we are offered as part of our in flight experience. After experience with EK's new IFE system, to then travel on another carrier without that standard, the travelling public are entitled to say that their travel experience was not up to the EK (or whichever carrier's) standards.
 
bjorn14
Posts: 3552
Joined: Sat Feb 27, 2010 2:11 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 1:26 pm

Quoting AirPacific747 (Reply 13):
Norwegian is offering free wifi on their 737s and they are a low-cost airline.

That's only for introductory purposes. When the whole fleet is fitted rest assured you will be paying.
"I want to know the voice of God the rest is just details" --A. Einstein
 
rising
Posts: 166
Joined: Thu May 13, 2010 12:59 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 2:19 pm

Quoting trent1000 (Reply 16):
my comment is that there is a digital divide. A large number of passengers do not carry iPad or tablet when they travel.

I agree 100%. In the US, the zeitgeist is that carriers should be moving away from in-seat airline-supplied entertainment hardware, but not everyone has a tablet, laptop, or high-powered smartphone, and even those who do, don't always want to bring it with them when they travel.

What I don't understand is that in-seat entertainment does not have to be a burdensome expense; it could be an asset, even a revenue generator. You could, and many do, use the screens to promote your airline and its offerings, sell advertising space, charge for premium movies/channels, partner with a television network, etc. In addition, many of the newer features that make flying a more enjoyable experience, like the GPS map, video safety demonstrations, live exterior camera views- can they be streamed to your device? And even if so, you can't use much of that equipment during many segments of the flight anyway.

The idea of changing expectations to having the customer provide all the equipment and direct expense for their own entertainment is, in my view, a very American idea, and seems to be more of a scapegoat by incompetent management at certain carriers for their own inability to provide an enjoyable travel experience for their customers, while still remaining profitable. But I digress.  

Looking forward to the new screens when flying Emirates!
If it doesn't make sense, it's because it's not true.
 
Quokkas
Topic Author
Posts: 1327
Joined: Fri Jan 27, 2012 5:51 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 2:54 pm

Quoting emirates202 (Reply 14):
Actually, you do need to pay for it.

Yes, EK charge for Wi-Fi access, just as it does for the use of in-seat phones, and has a number of plans on offer:


The cheapest plan gives you 5MB of data for US$7.50, and is mainly aimed at the BlackBerry set due to the Berry's highly-efficient email compression. US$15 gets you a mobile plan with 25MB of data, which is better suited to iPhones and Android smartphones as well as casual tablet use. The top US$25 plan is aimed at 'heavy users' wanting to use about 100MB in flight on their laptop or tablet.

Australian Business Traveller provides some figures on in-flight internet use:

Quote:

  • 52% of people logging onto Emirates' in-flight Internet do so with a smartphone, while 48% use a tablet or laptop

  • average data consumption per user is slightly below 20MB

  • the bulk of usage is focused on social media, news and travel related sites (such as hotel, taxi and restaurant bookings)

  • passengers typically use the Internet during the first half of the flight

  • the time of the flight has a significant impact, with 73% of usage being during the daytime

  • the length of the flight also has an impact, with 84% of usage on flights of over three hours.


[Edited 2012-04-15 07:57:02]
“Not to laugh, not to cry, not to hate, but understand.” Spinoza
 
777boi
Posts: 120
Joined: Thu Jan 20, 2005 8:22 pm

RE: Emirates Rolls-out New Ice Digital Widescreen

Sun Apr 15, 2012 11:35 pm

The cheapest plan is actually $2.95 for iphone/blackberry/android phone use! I used this on DXB-YYZ the other day and still didnt use all the allocated data allowance! And thats even after using FB/whatsApp etc functions a lot! The prices have come down immensly since the innitial launch!