NZ designed the new B773W Y+ with couples and single flyers in mind. The two side seats are designed for singles with each seat facing towards the windows while maintaining each passengers privacy and middle seats are designed for couples. Middle seat flyers can sit facing each other (due to the seat design) and eat dinner together (just like in business) The people in the ad are a 'couple' which is what NZ
is targeting as Y+ flyers. If the couple decide to sleep with their legs over one of them then thats a way they can (kind of like NZs new 'cuddle class' seats in Y on the 773W). Each Y+ pax gets their own otto man style foot stool instead of the usual fold out foot rest as whats used on the older cabins on the B772s and B744s so there is still plenty of room to put your feet in front.......in anyway you like
New Zealand's culture is very relaxed (kind of like Australia, but I've heard were more relaxed) and NZ
are simply coming up with ways to show our culture.