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nighthawk
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Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 7:57 am

It looks like talks between Granite Aviation and IAG are continuing regarding the takeover of bmi regional. Particularly interesting is this bit:

Quote:

If the regional deal goes ahead, Granite Aviation could take on the BMI brand when IAG stops using it on BMI's mainstream services.

Source: http://www.bbc.co.uk/news/uk-scotland-scotland-business-17867408

Is there really any value in the bmi name these days? Particularly for an airline primarily based out of Scotland...
 
jonnyclark
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 8:38 am

bmi has a heritage, and whilst it hasn't been successful, people have built an emotional attachment to it. At least, more of an emotional attachment than 'granite' aviation.. which is a bit of a bizarre name? Who you flying with...? Granite.

I'm really sad to see bmi go, and would love to see it continue through this acquisition.
Jonny, commercial pilot & founder of Thedesignair
 
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RyanairGuru
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 9:36 am

Quoting nighthawk (Thread starter):
Is there really any value in the bmi name these days? Particularly for an airline primarily based out of Scotland...

Speaking as someone on the other side of the world and therefore not professing to have an intimate knowledge of the situation...

... I got the impression that the BMI brand was probably stronger in Scotland than anywhere else.
Worked Hard, Flew Right
 
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zkojq
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 10:21 am

I don't care what the name is as long as that amazing livery lives on.  
Quoting jonnyclark (Reply 1):
bmi has a heritage, and whilst it hasn't been successful, people have built an emotional attachment to it.

Being well known will be a huge bonus for the new owners/operators. I wish them the best of luck.
First to fly the 787-9 (ZK-NZE, NZ103, 2014-10-09)
 
Byrdluvs747
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 10:24 am

I wonder if the BMI name comes with rights to the Diamond Club FFP as well.
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vv701
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 12:00 pm

If the sale to Granite City Aviation goes through it will be interesting to learn if they compete for some of the BD LHR slots that BA have to free up so that bmi Regional can continue to operate the AB Z-LHR-ABZ rotations they currently operate for BD.

Granite City Aviation - Aberdeen is colloquially known as the Granite City - have stated publicly that they will retain all 300 bmi Regional staff. This suggests they plan to operate most if not all the current bmi Regional services.

An article in a local Aberdeen newspaper on 21 April identifies the three men behind Granite City Aviation:

"Graeme Ross and Ian Woodley are former bosses of Aberdeen based Business Air, The airline was swallowed up by British Midland and Mr Ross went on to join Eastern Airways as director for Scotland. He spent eight years there before stepping down in 2010. Mr Woodley was also a director for British Midland Regional until 1998. Robert Sturman is the former chief executive and chairman of British World Airlines which went into receivership in 2001"

So this is effectively full circle as Business Air was the bedrock on which bmi Regional was built.
 
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Revelation
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 12:10 pm

Quoting jonnyclark (Reply 1):
'granite' aviation.. which is a bit of a bizarre name?

I agree, let's go with Aluminum Aviation instead.
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Btblue
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 1:54 pm

I hope they keep the BMI name and call themselves British Midland... name all of the aircraft after diamonds and operate a 'diamond' service.  
 
babybus
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 2:12 pm

If I were in charge I'd dump the BMI name and any associations with the airline and start brand new. I'm all for regional airlines and regional airports in the UK and look forward to a new airline one day taking up the challenge.

BMI had nothing going for it. At best it was a hotch-pot operation.
and with that..cabin crew, seats for landing please.
 
BestWestern
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 2:18 pm

Perhaps they could become a BA franchisee - operated by BMI regional.

Instant feed, instant global presence, zero fixed marketing costs.
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raffik
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 2:31 pm

How confusing for customers - one minute bmi is going, and now they are going to retain some part of it?
- Alec
 
ATLFlyer323
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 2:39 pm

If they keep the BMI brand I could see people getting confused as to why their miles or other perks they may have earned with the 'old' BMI have suddenly disappeared. That being said, it's not something they couldn't work through. I think they should keep the name and the livery, it's a beautiful livery!
Everyday, the fluffy temptation of wheat!
 
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nighthawk
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 3:13 pm

Quoting Revelation (Reply 6):
I agree, let's go with Aluminum Aviation instead.

If you're going to call it that, you could at least spell it right - Aluminium   

Although, bear in mind bmi regional is based in Aberdeen, which is nicknamed The Granite City; the name is not as random as it may seem, at least locally.

However, I believe the name Granite Aviation is just a temporary name for the holding company, it has been mentioned previously that after the takeover they may re-brand as something more Scottish.
 
Liverpoola380
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 3:32 pm

I think it would be a great idea to retain the BMI name.

If they could create some agreement with IAG to act as a feeder network I think both parties could benefit from the potential feeds.

Rather than diamond club they should use Avios as the diamond club currency will become defunct soon.
 
LX138
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 3:44 pm

They should definitely try to keep the bmi name. I'd say the airline is going to need as much help as possible if sold and any sort of brand recognition would be helpful.

That said, if sold, I give the airline 18 months before its demise. There is just no business case for a new regional airline. The best bet would be to acquire larger jets, increase frequency and try and emulate and better what Globespan did.
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Btblue
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 5:08 pm

...or rebrand as Scottish Airways and form alliances with other regionals in scotland and the lower borders (stretching to MAN and LBA etc providing feed to a Scottish hub).

Provide a service that feeds Heathrow from Scotland but also works in an opposite direction... offering feed and direct flights in and out of Scotland to major hubs on the eastern seaboard and into central europe as a result of feed from the lower borders (MAN and LBA etc).
 
shufflemoomin
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 5:12 pm

The BMI brand means something to me. Every time I used to fly across the pond from the UK, I went with Star Alliance. When I got back into LHR, BMI would take me back to Scotland. I loved stepping back onto the plane and hearing my home accents for the first time in weeks. After I moved to Copenhagen, I used BMI between CPH and GLA and once again, it's the airline that took me home. I'd be sad to see it go altogether.
 
tonyflyboi
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Mon Apr 30, 2012 6:33 pm

perhaps BA/IAG could offer the name British Caledonian

more of a better name than British Midland

or even just Caladonian
 
Lofty
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RE: Bmi Regional Takeover - Bmi Name May Be Retained

Tue May 01, 2012 9:43 am

Love the Idea of allowing KT to live again

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