Yes, so you are bankrupt and want to change your livery that everyone is aware off, even a 3 years old, and spend money not only creating and putting the change in place but also making it known. Changing the livery will NOT change the way people look at AA
as 'the worst run airline in the world', even if this is not totally true. If you want this effect, change also the name. The 'silver bullet' is known everywhere in the world and the feeling is: I want to fly that beautiful plane. I remember back in the day when I was 7 years old and went on my first trip to the U.S., on UA
. Were in JFK
on a regional plane looking at all those 747s I had never seen in my life and then an AA
777 got in front of me. Needless to say, the only thing I wanted was to quit that plane and jump inside AAs. Well, guess what? The next flight I went on to the U.S. was on AA
. You want to look well run? BE
, it's that simple. You don't need to change the livery. Looking well run is not for the people flying, it's for the people investing in the company, and those won't invest in AA
because it's livery looks professional. For the people flying, your plane and brand have to look appealing for them and you need a good product. After all, you want to get from point A to point B, some in first class, some in cramped economy, but that's what you want, and you don't care if you doing this is making profit or loss to the airline, all you care about is that you receive what you bought.