doulasc
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JetBlue To Offer First Class Rumor.

Tue May 15, 2012 1:08 am

A few years ago JetBlue was talking about offering First Class or a Premium Class Service. What happened to those plans? What would those passengers get? Right now JetBlue is a one class service airline and you get a snack box for purchase.
 
Av8tor
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 1:44 am

Rumor only. Adding more EML seats into both aircraft types though.
 
richierich
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 5:24 pm

Quoting Av8tor (Reply 1):
Rumor only. Adding more EML seats into both aircraft types though.

With the A321 coming next year, I suspect there will be some other changes at JetBlue and I would not be surprised to see more of a differentiation made between regular and premium seating. It goes against what the airline was founded on but that is now a 15 year-old ideal and the market forces changes. For now though, yes, first class is just a rumor...
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PlanesNTrains
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 5:32 pm

If AA would like to "hook up" with B6 more formally, or even develop a broader codeshare of sorts, then adding First Class at B6 would be a step in the right direction. Additionally, it would help them battle VX as they start overlapping one another more down the road.

Having said that, a more defined premium economy, with more revenue enhancements, might be just fine for them.

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airbazar
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 6:03 pm

Quoting PlanesNTrains (Reply 3):
If AA would like to "hook up" with B6 more formally, or even develop a broader codeshare of sorts, then adding First Class at B6 would be a step in the right direction.

I agree, but not so much because of AA but more so because of all the foreign code-share partners. B6 has been striking codeshare deals with foreign carriers and so it makes sense, for example, for someone flying in on EK business class and transfering to B6, to find a slightly better product on B6.
 
ORDJOE
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 6:05 pm

Do carriers make much money on domestic F, I have read on a DL investor power point only 11% of people actually pay for the F ticket. F is more to reward elites, which Jet blues FFP on not really that elite focused.

I would say if they are adding F it probably means some sort of hook up with AA/OW or feed for other international cariers.
 
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STT757
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 6:43 pm

Quoting ordjoe (Reply 5):
Do carriers make much money on domestic F, I have read on a DL investor power point only 11% of people actually pay for the F ticket. F is more to reward elites, which Jet blues FFP on not really that elite focused

Also B6's network is very leisure oriented,especially out of JFK.
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jfk777
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 6:49 pm

Quoting STT757 (Reply 6):
Also B6's network is very leisure oriented,especially out of JFK.


And some will pay to fly First Class to Palm Beach, Barbados or St. Maarten.
 
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jfklganyc
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 6:56 pm

A business/first product will do well even in leisure markets if it is reasonably priced.

AA: AA needs to get its own house in order and survive as a stand alone carrier. Then their Y product has to be brought up to B6 standards.

321: This is where I think you will see somthing
 
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IrishAyes
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 7:02 pm

It wouldn't be a bad idea considering B6 has a few flights with decently long stage lengths.
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deltaflyertoo
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 7:41 pm

Quoting STT757 (Reply 6):

Also B6's network is very leisure oriented,especially out of JFK.

True...but I've also read that they are becoming a preferred carrier in the Boston market. B6 is kind of in quandary. On one hand they do connect BOS and JFK with some major biz markets, on the other, yes they also have the heavy leisure routes to Caribbean and Florida. Offering a decent F/C could also help it against AA and DL on the transcons out of JFK and as pointed out above against VX. I guess they could do select a/c with it but then I imagine that raises costs.

I remember People Express started adding f/c toward the end of its life in the 1980s.
 
contrails15
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 7:41 pm

There was talk of it and thats all it was... talk. Your gonna start seeing EML on the 190's and I'm sure a new product will be introduced but nothing of a first or business class. Its not cost effective in a model like Jetblue.
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Av8tor
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 8:31 pm

Quoting contrails15 (Reply 11):
Your gonna start seeing EML on the 190's

There's been EML seats on the E190 for quite some time in rows 1 and 12. At least 2 more EML rows are being added to each Each E190.
 
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STT757
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 8:33 pm

Quoting deltaflyertoo (Reply 10):
I remember People Express started adding f/c toward the end of its life in the 1980s.

Only on their 747s, I flew PE many times.
Eastern Air lines flt # 701, EWR-MCO Boeing 757
 
airbazar
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 8:55 pm

Quoting contrails15 (Reply 11):
There was talk of it and thats all it was... talk. Your gonna start seeing EML on the 190's and I'm sure a new product will be introduced but nothing of a first or business class. Its not cost effective in a model like Jetblue.

It doesn't have to be an American style F/J product. It could be something as basic as what it exists in Europe where only the middle seat is blocked, and they'll give you slightly better "refreshments" and a newspaper onboard  
 
contrails15
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 10:03 pm

Quoting Av8tor (Reply 12):
There's been EML seats on the E190 for quite some time in rows 1 and 12. At least 2 more EML rows are being added to each Each E190.

I guess what i meant is that you'll just be seeing more of it.

Quoting airbazar (Reply 14):
It doesn't have to be an American style F/J product. It could be something as basic as what it exists in Europe where only the middle seat is blocked, and they'll give you slightly better "refreshments" and a newspaper onboard

If something happens it'll be close to that. I personally think you'll see a new product being introduced early 2013. Things have been pretty stale for sometime now and something new would be nice to change things up. I just don't see it being anything drastic.
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einsteinboricua
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 10:19 pm

Don't look for first class. Look beyond EML. Perhaps two rows of big seats?
"You haven't seen a tree until you've seen its shadow from the sky."
 
Eagleboy
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 10:35 pm

Quoting airbazar (Reply 14):
It doesn't have to be an American style F/J product. It could be something as basic as what it exists in Europe where only the middle seat is blocked, and they'll give you slightly better "refreshments" and a newspaper onboard

Absolutely. Even to offer what is essentially a premium Y product will still act as a point of differentiation. As mentioned above on 'leisure' routes you will have quite a few pax willing to pay more for more comfort and the 'prestige' of "sitting upfront".
 
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hummingbird
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 10:48 pm

Quoting deltaflyertoo (Reply 10):
Offering a decent F/C could also help it against AA and DL on the transcons out of JFK and as pointed out above against VX.

Bingo....
I heard it will happen on the A321s..
The sky is the limit, but never stop grasping until you get the glory cloud..
 
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enilria
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 11:01 pm

Quoting STT757 (Reply 6):
Quoting ordjoe (Reply 5):
Do carriers make much money on domestic F, I have read on a DL investor power point only 11% of people actually pay for the F ticket. F is more to reward elites, which Jet blues FFP on not really that elite focused

Also B6's network is very leisure oriented,especially out of JFK.

Well, B6 has been doing a lot of code share deals lately. I promise in every one of those meetings, the other carrier has said "will you be adding first class? Offering a premium connect product is important to us." I'm sure Emirates made that point emphatically. If they hear it enough, they will have to consider it. I think they will do it because it is only going to cost anything on the E190. They could add F Class to the A320 and have more pitch than the old days when they had 162 seats.
 
zrs70
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 11:14 pm

I'd like to see B6 club rooms in BOS/JFK, and others. Call it "The Blue Room"
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ghifty
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 11:34 pm

Quoting ordjoe (Reply 5):

Do carriers make much money on domestic F, I have read on a DL investor power point only 11% of people actually pay for the F ticket. F is more to reward elites, which Jet blues FFP on not really that elite focused.

I would say if they are adding F it probably means some sort of hook up with AA/OW or feed for other international cariers.

I think the idea of having an F class appeals to frequent fliers. Delta's domestic BusinessElite isn't that great, but at least it shows some semblance of appreciation for continued service. If B6 load factors aren't 100%, I don't see why they shouldn't add an F/C class, even if only 11% pay full fare.

Going the way of VX, with only two rows of an upper class, might be wise too.
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STT757
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RE: JetBlue To Offer First Class Rumor.

Tue May 15, 2012 11:38 pm

Quoting enilria (Reply 19):
I promise in every one of those meetings, the other carrier has said "will you be adding first class?

I seriously doubt that, I think with regards to B6 codeshares it's more about filling up International carrier's cattlecars (especially the A380) than providing premium travelers conveince of connecting opportunities. That's what Star, Sky and One World are for.
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ASA
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RE: JetBlue To Offer First Class Rumor.

Wed May 16, 2012 1:07 am

Quoting STT757 (Reply 22):
I seriously doubt that, I think with regards to B6 codeshares it's more about filling up International carrier's cattlecars (especially the A380) than providing premium travelers conveince of connecting opportunities. That's what Star, Sky and One World are for.

That's what I thought too. It depends on what percentage of the traffic landing in JFK (passenger or revenue wise) would want to connect to premium ... vs ... economy. I think the balance will clearly point towards the latter and B6 is already very good at that ... better than most, if not all, Y class products in the USA.

Jetblue should do what it does best - provide affordable, consistent and classy transport for/from the NE (within the realm of economy class service).   
 
b6a322
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RE: JetBlue To Offer First Class Rumor.

Wed May 16, 2012 1:23 am

Adding more EML seats makes plenty of sense, I just wonder where they are going to get those extra inches from.

Without slightly reducing seat pitch throughout the rest of the cabin, I don't see the inside of the plane getting any longer.
The content I post is solely my own opinion. It is not an official statement by/of/for nor representative of any company
 
BOS2LAF
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RE: JetBlue To Offer First Class Rumor.

Wed May 16, 2012 2:36 am

If B6 introduced a real high-quality F cabin like

Quoting einsteinboricua (Reply 16):
Don't look for first class. Look beyond EML. Perhaps two rows of big seats?

That's similar to rumblings I've heard. It would be on the same idea as NK's "big front seat." Again, this is all rumor... Just like the rumor that started last year about A330s for Hawaii and Brazil, or B6 buying VX, etc etc.
 
michman
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RE: JetBlue To Offer First Class Rumor.

Wed May 16, 2012 9:08 pm

Quoting ordjoe (Reply 5):
Do carriers make much money on domestic F, I have read on a DL investor power point only 11% of people actually pay for the F ticket.

Delta has become much more aggressive about promoting and pricing their domestic FC product as of late. The FC pricing is now prominently displayed along with coach prices every time you do a search. In some cases, the FC fare is only marginally more expensive than a coach fare. I would not be surprised if that 11% number is now incorrect.
 
GSPSPOT
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RE: JetBlue To Offer First Class Rumor.

Wed May 16, 2012 10:36 pm

Seems to me, if they chose to go that route, B6 could execute a Front Cabin in a way that would blow the doors off anything else (except maybe Virgin America) domestically. They'd have all those domestic power-flyers eating out of their hands...
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EMBQA
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RE: JetBlue To Offer First Class Rumor.

Thu May 17, 2012 2:13 am

jetBlue has as much of a chance of adding 1st class as Southwest does. The cost and down time of the aircraft alone of modifying the aircraft would not be worth it.
"It's not the size of the dog in the fight, but the size of the fight in the dog"

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