Scandinavian Airlines are reducing Economy Extra tickets by 25% on average and up to 40% on some European routes. SAS aims to attract more passenger that wants Fast Track, light meals, and the possibility to rebook tickets in Europe.
This new strategy will be introduced on more than 40 European destinations from CPH. Instead of just focusing on making money by being dirt cheap, SAS believes some passengers will pay a little extra for less time at the airport and more comfort.
SAS has been successful in the past as the Business man's airline. Will this new strategy work for SAS? Are they onto something here, or are they just dreaming of the past success stories?
Personally, I have found that Y on many airlines are now so bad (Should we name it Y-? ), that I have started to pay extra for a better flying experience. Not sure if I am the average flying person. I am very tall and enjoy Y+ products.