|Quoting legacyins (Reply 16):|
One of the main reasons for suspending the SFO flight was their choice of using the 767 on this route. They dedicated 2 ? 767s to this route which increased costs dramatically. When a flight went tech, delays were often because they did not have an aircraft as a backup. The flights were full, does not always equate profit, and they had connections trough tout Europe.
They really didn't have a choice of what aircraft to use, they had the 767's with Loftlieder Charter division already. They took those off the holiday charters that they usually ran, and painted them up in Icelandair colors and sent them to SFO
Keep in mind the employees of FI
were given the choice by Icelandair to choose which city they wanted FI
to serve vs LAX
flights started out with decent loads, for a new destination, but that did not increase to profitable levels ever. That was why it just ran one season, by a year later FI
was already planning it's withdrawl. Also because SFO
was not daily, if you missed your connection in KEF
coming home, you could be stuck in Iceland a day or two. FI
's intro into SFO
was pretty major, I had the good fortune to be working for a small, but reputable small travel agency in SFO
at the time FI
came to town. Our company got involved with launch parties in the Castro, with ticket and holiday giveaways, and of course the bulk contract came with it, that's how we became involved selling Icelandair to and from San Francisco. The above perspectives were delivered first hand from the regional Icelandair rep we had for our area. I still have thir promo poster with a cable car flying, with cartoonish wings and tail in FI
colors, who knows, may sell it one day on Ebay.