|Quoting richardw (Reply 12):|
Could BA do their own flights with the e-jets from LGW,STN, SEN and EDI, GLA at weekends all year round?
There's nothing stopping them from launching such routes and operating them year round. But why would they?
One great thing about operating flights on a chartered basis is the ease of marketing and the selling of such flights. You market your services to one or two tour groups, and they purchase all the capacity to sell as part of a package. Compare that to running the flights as regular scheduled departures - you have to market and sell the flights to the general public who will buy a couple of seats at a time. Seats not sold is potential revenue lost. Having someone else sell the seats for you (a tour group) reduces your sales/marketing expenditure; and depending on how the contract is set up, seats not sold may not affect your revenue earned. Some agreements for example pay a set sum for the flight to be operated, regardless as to whether it's full or not.
I think CJ
are taking the logical approach to their spare weekend capacity - give it someone else to sell.