New pricing options -- obviously a way to help generate new revenue - and there is a new tier pricing system based on flight lengths. Not a bad idea for that in my opinion, but while I don't think the new pricing system will drastically add to the bottom line, every little will certainly help for Frontier. Results of course, really won't start showing up until Q3 financial results.
Previously all options were $6 -- now it changes to $3.99 to $7.99.
"Following is the new bundled pricing that includes 24 channels of DIRECTV and three first-run movie channels:
Flights less than two hours: $3.99
Flights 2 - 3 ½ hours: $5.99
Flights longer than 3 ½ hours: $7.99 "
[Edited 2012-06-18 12:31:28]