stlgph
Topic Author
Posts: 8929
Joined: Tue Oct 12, 2004 4:19 pm

Frontier Changes Inflight Entertainment Options

Mon Jun 18, 2012 7:30 pm

New pricing options -- obviously a way to help generate new revenue - and there is a new tier pricing system based on flight lengths. Not a bad idea for that in my opinion, but while I don't think the new pricing system will drastically add to the bottom line, every little will certainly help for Frontier. Results of course, really won't start showing up until Q3 financial results.

Previously all options were $6 -- now it changes to $3.99 to $7.99.


http://media.frontierairlines.com/article_display.cfm?article_id=5364

"Following is the new bundled pricing that includes 24 channels of DIRECTV and three first-run movie channels:

Flights less than two hours: $3.99
Flights 2 - 3 ½ hours: $5.99
Flights longer than 3 ½ hours: $7.99 "

[Edited 2012-06-18 12:31:28]
if assumptions could fly, airliners.net would be the world's busiest airport
 
kcrwflyer
Posts: 2528
Joined: Tue May 18, 2004 11:57 am

RE: Frontier Changes Inflight Entertainment Options

Mon Jun 18, 2012 8:40 pm

I love this new structure. I'm much more likely to pay 3.99 on a 2 hour flight than I would be to pay 6.
 
slcdeltarumd11
Posts: 3264
Joined: Fri Jan 09, 2004 7:30 am

RE: Frontier Changes Inflight Entertainment Options

Mon Jun 18, 2012 8:48 pm

I think it seems like a good idea. They will certainly get more short flight people to dip the ccs in.
 
compensateme
Posts: 1597
Joined: Wed Jan 28, 2009 4:17 am

RE: Frontier Changes Inflight Entertainment Options

Mon Jun 18, 2012 9:10 pm

F9 has about six markets in which passengers will reap a $2 savings.
Gordo:like this streaming video,Sky magazine,meals for sale at mealtime-make customer satisfaction rank so high at UA
 
sw733
Posts: 5298
Joined: Wed Feb 25, 2004 6:19 am

RE: Frontier Changes Inflight Entertainment Options

Mon Jun 18, 2012 9:20 pm

Definitely love it. I've never felt the need to pay $6 for my 1.5 hour flight to Denver from MCI, but I'd certainly pay $3.99 if there was something on I wanted to watch (a game, etc.). That's the same price as an iTunes rental on my iPad, so that seems fair.

Sure, it's a small price, but it's very mental...and my mentality says "I'd pay $3.99 long before I paid $6!"