FWAERJ
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Airports Advertising In Home Turf Of Other Airport

Mon Jul 02, 2012 10:12 pm

There have been plenty of examples of airports advertising in the home turf of other airports.

I can start out with no fewer than ten examples:
-CAK advertising in CLE with their "A Better Way To Go" campaign (the mother of such campaigns, and one of the most successful)
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")
-LAN advertising in FWA-area travel agencies (for SY flights to CUN/MBJ/MCO)
-MKE advertising in Chicago-area media (under the slogan "Chicago's Third Airport")
-TOL advertising on FWA TV stations and websites (for JetAmerica service that never got off the ground)
-IND advertising in SDF (don't understand this one, as fares at SDF are comparable to IND; slogan was similar to IND's CVG campaign)
-PIT advertising in CLE (for DL nonstop service to CDG)
-RFD and GYY placing cable ads for G4 service (in the ORD and MDW catchment areas, respectively)
-IND did advertise in the FWA catchment area several years ago (BAA was managing IND then; apart from a few web ads for parking discounts, I haven't seen much from IND here in FWA since BAA left)
-PIA is currently advertising their new terminal and service options in the BMI market

Any others that we can think of?
"Did he really need the triple bypass? Or was it the miles?"
 
jonnyclark
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RE: Airports Advertising In Home Turf Of Other Airport

Mon Jul 02, 2012 10:21 pm

Competing against LHR, on the M25, on the approach from the M40 (Birmingham bound) there is an advert selling the ease of travelling to Birmingham airport, covering most of the Oxfordshire, Cotswolds and Midlands travellers that head to London for good connections. Birmingham now is coming into its own, and no wonder it is advertising against the big boys in the UK.
Jonny, commercial pilot & founder of Thedesignair
 
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Jetsgo
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RE: Airports Advertising In Home Turf Of Other Airport

Mon Jul 02, 2012 10:29 pm

A few years ago SMF used to advertise it in the Bay Area market; usually SFO and OAK more so than SJC. Whether or not this is still the case, I don't know.
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PHX787
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RE: Airports Advertising In Home Turf Of Other Airport

Mon Jul 02, 2012 10:31 pm

Quoting FWAERJ (Thread starter):
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")

Happens all the time and local aviation enthusiasts are pissed.
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FWAERJ
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RE: Airports Advertising In Home Turf Of Other Airport

Mon Jul 02, 2012 10:50 pm

Quoting PHX787 (Reply 3):
Quoting FWAERJ (Thread starter):
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")

Happens all the time and local aviation enthusiasts are pissed.

I know that DAY has advertised there for eons, but IND didn't do much in the way of advertising in the CVG area until about two or so years ago.
"Did he really need the triple bypass? Or was it the miles?"
 
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AirIndia
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 3:53 am

QR had advertisements at the entry/exit of the First class lounge inside T3 @ DXB...........
 
toltommy
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 1:25 pm

CLE advertises in the TOL market from time to time. I know I've heard radio ads, might even be some TV spots.
 
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shamrock604
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 1:31 pm

Happens all the time here in Ireland.

Shannon advertises in Cork and Galway's catchment area, Dublin has just started advertising right across Northern Ireland, including in Belfast.
 
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OzarkD9S
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 2:11 pm

Back in the TWA hub days there was a billboard on I-55 halfway between St Louis and Springfield Illinois advertising SPI and read something along the lines: "If you flew, you'd be home by now. -Fly Springfield Capitol Airport".
Next up: STL-OAK-RNO-LAS-ICT-STL
 
KarlB737
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 2:35 pm

Quoting FWAERJ (Thread starter):
Any others that we can think of?

FNT advertises on radio and television in the Detroit market.
 
FWAERJ
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 8:44 pm

Quoting OzarkD9S (Reply 8):

Back in the TWA hub days there was a billboard on I-55 halfway between St Louis and Springfield Illinois advertising SPI and read something along the lines: "If you flew, you'd be home by now. -Fly Springfield Capitol Airport".

In 1999, FWA did a similar thing. TZ's hometown mini-hub at IND was running full-tilt and stealing potential FWA passengers, along with other carriers at IND like WN. FWA's marketing team, which was still in its infancy at the time, placed a billboard on I-69 near Anderson (about 40 miles northeast of IND).

It showed a father reading to a child, and the message was "Save Precious Time. Fly from Fort Wayne International Airport."
"Did he really need the triple bypass? Or was it the miles?"
 
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GSPFlyer
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 8:52 pm

I have seen AVL TV ads in the GSP area. AVL and Greenville/Spartanburg do share local TV stations, but most of them are in Greenville or Spartanburg (except ABC 13/WLOS). The last I saw these ads were probably 4 or 5 years ago.
 
flymia
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 9:40 pm

I don't think it is there anymore but FLL had a billboard on the Miami Airpor Expressway saying now its the cheapest option to Miami. I have also seen Miami-Dade county cabs with FLL adds. MIA should put up a map of all the places you can't go to from FLL  I think all then AA adds around Miami cancel FLL's adds out.
"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
 
flymia
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RE: Airports Advertising In Home Turf Of Other Airport

Tue Jul 03, 2012 9:41 pm

Double post, delete.

[Edited 2012-07-03 14:41:41]
"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
 
harleydriver
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RE: Airports Advertising In Home Turf Of Other Airport

Wed Jul 04, 2012 1:56 am

There used to be a sign advertising Atlantic City, NJ (ACY) on the NJ Turnpike heading north approaching EWR. I can't recall if it's still there.
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jsnww81
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RE: Airports Advertising In Home Turf Of Other Airport

Wed Jul 04, 2012 4:14 am

It's not *exactly* an airport, but I just flew out of Sao Paulo's Guarulhos airport today. Just before the expressway enters airport property, Azul Linhas Aereas has a giant billboard that says (in Portuguese) "If you were at Viracopos, you'd be flying by now."

This refers to Azul's hub at Viracopos Airport, which is in the city of Campinas about 60 miles from central Sao Paulo. Azul serves SP's downtown Congonhas Airport but does not fly out of Guarulhos. Traffic on the expressways leading from the city out to Guarulhos can be pretty bad at times, but I think whatever time that saves you has to be eaten by the extra distance. I found it to be kind of an interesting ad, though.

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