lmml 14/32
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New Livery For Air Malta

Mon Jul 30, 2012 12:52 pm

This evening Air Malta will announce the new livery as part of a complete re-branding of the airline, in an event to which all staff and the media have been invited. KM is presently going thru a complete makeover following many years of losses. The previous management has been sacked and the workforce reduced by almost 50% in the past months, thru voluntary redundancy schemes and no lay offs. The implementation of more than 160 projects, announced by the new management team two years ago, is taking shape rapidly now and tonight's event will probably be the spring board to the new shape of Air Malta for many years to come. Earlier this year, KM unveiled it's first ever logo jet promoting Valletta, Malta's capital, as a contender for the European Capital of Culture 2018.


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bmibaby737
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RE: New Livery For Air Malta

Mon Jul 30, 2012 1:05 pm

Each and every aircraft in the fleet is active today, so presumably this 'unveiling' isn't actually on one of the aircraft this evening, and rather a presentation instead?
 
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OA260
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RE: New Livery For Air Malta

Mon Jul 30, 2012 1:21 pm

Saw the logo jet at LHR a few weeks ago and photographed it . Quite liked it . Will be interesting to see what KM have come up with . Hopefully something good which will enhance rather than devalue it . Fingers crossed !
 
lmml 14/32
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RE: New Livery For Air Malta

Mon Jul 30, 2012 1:51 pm

No there will not be an unveiling of a real plane. Just the new livery and corporate re-branding. I have no clue whatsoever what the planes will look like but persistent rumours indicate the new livery will be a colourful one.
 
retrolivery
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RE: New Livery For Air Malta

Mon Jul 30, 2012 2:32 pm

I'm holding out hope that the new livery isn't radically different, the current KM scheme is one of my favorites. The Maltese Cross, combined with the red accents, blue stripes, and AIR MALTA in the serif font, is so refined and elegant.
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Knightsofmalta
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RE: New Livery For Air Malta

Mon Jul 30, 2012 2:36 pm

Quoting retrolivery (Reply 4):
I'm holding out hope that the new livery isn't radically different, the current KM scheme is one of my favorites. The Maltese Cross, combined with the red accents, blue stripes, and AIR MALTA in the serif font, is so refined and elegant.

I like the currently livery too. I'm curious to see how or as what Air Malta intends to reinvent itself. Personally, I'm slightly worried they may want to reposition themselves as a LCC, in which case, in my opinion, their doomed.
 
GIANCAVIA
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RE: New Livery For Air Malta

Mon Jul 30, 2012 3:15 pm

Quoting retrolivery (Reply 4):
I'm holding out hope that the new livery isn't radically different, the current KM scheme is one of my favorites. The Maltese Cross, combined with the red accents, blue stripes, and AIR MALTA in the serif font, is so refined and elegant.

They could use more colour on the fuselage, Its a pretty nice clean livery but it is missing something.
 
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garpd
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RE: New Livery For Air Malta

Mon Jul 30, 2012 4:29 pm

Can't wait to see what they've come up with.
Air Malta's livery is looking a little dated and needs a refresh.

I drew these up several years ago as a flight of fancy

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lmml 14/32
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RE: New Livery For Air Malta

Mon Jul 30, 2012 5:02 pm

Quoting garpd (Reply 7):
Can't wait to see what they've come up with.
Air Malta's livery is looking a little dated and needs a refresh.

I drew these up several years ago as a flight of fancy

Nice variations. We will know how KM will look like in an hour's time. Hopefully there will be a model on display at tonight's event. I will surely be taking pictures......
 
timboflier215
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RE: New Livery For Air Malta

Mon Jul 30, 2012 6:08 pm

Hope it's not too LCC-ish - I love the Air Malta livery as it is, very classy!
 
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OA260
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RE: New Livery For Air Malta

Mon Jul 30, 2012 9:08 pm

Seems Pilots will boycott the events due to disagreements .

Pilots, Air Malta clash over celebrations

Air Malta yesterday urged its pilots to reconsider their demands,shortly after they were urged by their association to boycott the airline’s rebranding celebrations.

http://www.timesofmalta.com/articles...lta-clash-over-celebrations.430496
 
lmml 14/32
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RE: New Livery For Air Malta

Mon Jul 30, 2012 9:59 pm

Ok, just back from the staff presentation party. The new livery will be on the first aircraft by end September. It looks gorgeous, somewhere between the traditional and the more modern and appealing in today's world. Air Malta will be branded "The Airline of the Maltese Islands - MALTA". The cross is still there and some other very Maltese colours added to the scheme. I cannot post any pics as it is KM's wish that none are published until the official media presentation tomorrow.
 
retrolivery
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RE: New Livery For Air Malta

Mon Jul 30, 2012 10:24 pm

Quoting lmml 14/32 (Reply 11):
The new livery will be on the first aircraft by end September. It looks gorgeous, somewhere between the traditional and the more modern and appealing in today's world.

Most encouraging news, thanks for sharing that.
A3, AA, AC, AI, AK, AM, AP, AZ, B6, BA, CO, DL, EK, EY, FL, FI, FR, KL, KM, LH, MA, MH, MS, OA, OK, OS, SR, TA, TG, U2,
 
bennett123
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RE: New Livery For Air Malta

Mon Jul 30, 2012 10:44 pm

Going to Malta in September, (to see Malta International Airshow and do some spotting).

I hope to get some picture of the new C/S.

Hopefully, they will remain distinct from FR and U2.

IMO, trying to copy these other carriers would be a big mistake.
 
FI642
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:53 am

I hope they keep the cross!
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N766UA
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RE: New Livery For Air Malta

Tue Jul 31, 2012 2:49 am

Quoting garpd (Reply 7):
I drew these up several years ago as a flight of fancy

I like #2! #3 just looks like Edelweiss, though.
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Motorhussy
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RE: New Livery For Air Malta

Tue Jul 31, 2012 5:04 am

I'm thinking that with current airline trends, they'll drop the 'Air' on the fuselage and just have 'Malta' emblazoned proudly. It would be lunacy for them to lose the Maltese Cross as their logo but a modern interpretation could look amazing.
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Ideekay
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RE: New Livery For Air Malta

Tue Jul 31, 2012 7:52 am

Quoting garpd (Reply 7):
Can't wait to see what they've come up with.
Air Malta's livery is looking a little dated and needs a refresh.

I drew these up several years ago as a flight of fancy

Nr.4 looks so nice! Hopefully the livery is something like that, we will see it today
 
AIR MALTA
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RE: New Livery For Air Malta

Tue Jul 31, 2012 7:59 am

Quoting lmml 14/32 (Reply 11):
Ok, just back from the staff presentation party. The new livery will be on the first aircraft by end September. It looks gorgeous, somewhere between the traditional and the more modern and appealing in today's world. Air Malta will be branded "The Airline of the Maltese Islands - MALTA". The cross is still there and some other very Maltese colours added to the scheme. I cannot post any pics as it is KM's wish that none are published until the official media presentation tomorrow.

Sounds very exciting, when is the media presentation going to be held? Are they also presenting a business plan, a road map on changes that will happen to turn back the airline to profit?

I have always thought that the KM fleet is somehow oversized... I see 2 or 3 E75 or E95 that can be used on regional routes.
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Knightsofmalta
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RE: New Livery For Air Malta

Tue Jul 31, 2012 8:48 am

 
qf002
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RE: New Livery For Air Malta

Tue Jul 31, 2012 9:27 am

Quoting Knightsofmalta (Reply 19):
I like it!

Me too! Will the stabilisers actually be painted red though -- if they are white then that's going to take away a lot of the impact of all that red.
 
AIR MALTA
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RE: New Livery For Air Malta

Tue Jul 31, 2012 9:33 am

I like it actually but I am sad as the actual one was timeless and classy plus all my 3 KM aircraft models are in the actual livery (lol).
Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
 
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OA260
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RE: New Livery For Air Malta

Tue Jul 31, 2012 9:52 am

What a shame another iconic livery down the pan . Its looks awful . Cant help but think EUR1.9 would have been better spent elsewhere in the company.

 
Virginblue4
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RE: New Livery For Air Malta

Tue Jul 31, 2012 10:02 am

Very nice! I really like it. Looks fresh but still Keeps their image. Looking forward to seeing it on their aircraft.
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GIANCAVIA
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RE: New Livery For Air Malta

Tue Jul 31, 2012 10:24 am

I actually quite like it, makes a change. Red engines and stabilisers for the win.
 
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RE: New Livery For Air Malta

Tue Jul 31, 2012 10:35 am

Quoting bennett123 (Reply 13):
Hopefully, they will remain distinct from FR and U2.

KM is a strategically 'stuck-in-the-middle' airline that will always struggle to survive given that it will neither achieve the lowest operating costs nor high operating revenues given its customer make-up. It also does not have the network benefits that differentiating airlines do. It will be challenging indeed to turn it around and to achieve a sustainable and positive financial position, but I hope they do.
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bmibaby737
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RE: New Livery For Air Malta

Tue Jul 31, 2012 10:38 am

Excellent refresh for once! There's quite a bit of detail on the engines & tail, too - which are not well represented in that photo above. Can't wait to see one of the aircraft!
 
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garpd
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:09 am

Quite spiffy. Not bad at all!
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Ideekay
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:38 am

Looks great! Nice that this livery is not a Euro-white one. The livery looks modern and is colorfull and I think its bringing a bit mediterranean feeling.  
 
cedarjet
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:42 am

Don't like it at all, I'm not even sure what the name of the airline is now. Have they changed it to just "Malta"? Reminds me of BA's shortlived "British" livery (although they didn't actually change the name, just unhelpfully took the word "Airways" off the side of the plane), which is why Americans still call the airline "British Air" to this very day, why would they know otherwise? Seriously, have they changed their name or not?

Also, the tail, especially the rear fuselage, is a mess. Looks like it was done whilst awfully drunk.

For me, an epic fail.
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bralo20
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:46 am

Quoting bmibaby737 (Reply 26):
Excellent refresh for once! There's quite a bit of detail on the engines & tail, too - which are not well represented in that photo above. Can't wait to see one of the aircraft!

Have to agree with that, very nice change. Modern, a bit flashy, colorful and yet maintaining parts of the old brand.

Can't wait to see it IRL.
 
HullCitySpotter
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:54 am

I quite like this! Well done air malta!
 
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OA260
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RE: New Livery For Air Malta

Tue Jul 31, 2012 11:56 am

Quoting cedarjet (Reply 29):
Don't like it at all, I'm not even sure what the name of the airline is now. Have they changed it to just "Malta"?
Quoting cedarjet (Reply 29):
Also, the tail, especially the rear fuselage, is a mess. Looks like it was done whilst awfully drunk.

Indeed . it would not have looked so bad if they had just kept to red at the back but this green and yellow/orange ''dash'' of paint just looks cheap .
 
ghifty
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:07 pm

Quoting OA260 (Reply 22):

What a shame another iconic livery down the pan . Its looks awful . Cant help but think EUR1.9 would have been better spent elsewhere in the company.

What?? I like it! It's very clean and modern. Looks friendly, too.

Huge departure from the previous livery, for sure. Not as classy..
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OA260
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:10 pm

Quoting ghifty (Reply 33):
What?? I like it! It's very clean and modern. Looks friendly, too.

Well we dont all have to agree. Some will like it some will not . Thats what makes the world go around different likes and dislikes.  
Quoting ghifty (Reply 33):
Huge departure from the previous livery, for sure. Not as classy..

For sure we agree there.  
 
GIANCAVIA
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:10 pm

Any ideas when its rolled out on the first aircraft?
 
Motorhussy
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:17 pm

Quoting motorhussy (Reply 16):
I'm thinking that with current airline trends, they'll drop the 'Air' on the fuselage and just have 'Malta' emblazoned proudly. It would be lunacy for them to lose the Maltese Cross as their logo but a modern interpretation could look amazing.

Yup, pretty much as I thought!
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skipness1E
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RE: New Livery For Air Malta

Tue Jul 31, 2012 12:21 pm

Much more distinctive and noticeable, one cannot help but see where it's from. Also refreshingly different.
 
lmml 14/32
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RE: New Livery For Air Malta

Tue Jul 31, 2012 1:17 pm

Here is Air Malta's new livery, coming September 2012

http://www.youtube.com/watch?v=1DdT--if6XI
 
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OA260
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RE: New Livery For Air Malta

Tue Jul 31, 2012 1:26 pm

A closer look :

http://i955.photobucket.com/albums/ae40/PhilipOA260/km1.jpg
 
Knightsofmalta
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RE: New Livery For Air Malta

Tue Jul 31, 2012 1:29 pm

What is not clearly visible in the picture is the pattern in the Maltese cross.
 
bmibaby737
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RE: New Livery For Air Malta

Tue Jul 31, 2012 1:29 pm

Quoting cedarjet (Reply 29):
Don't like it at all, I'm not even sure what the name of the airline is now. Have they changed it to just "Malta"?

Looks like they've got "Airmalta.com" on the aircraft belly.
 
777way
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RE: New Livery For Air Malta

Tue Jul 31, 2012 5:04 pm

It really suits them, the previous look was so drab.
 
qf002
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RE: New Livery For Air Malta

Tue Jul 31, 2012 5:13 pm

Quoting bmibaby737 (Reply 41):
Looks like they've got "Airmalta.com" on the aircraft belly.

And on both engines...
 
tymnbalewne
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RE: New Livery For Air Malta

Tue Jul 31, 2012 5:44 pm

eh...I don't particularly like it. A for effort and creatively certainly but...
The aft section is reminiscent of Avianca's tail if it was melting and sliding down the fuselage! 
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OA260
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RE: New Livery For Air Malta

Tue Jul 31, 2012 6:18 pm

Quoting tymnbalewne (Reply 44):

Kudos to you I was trying to remember what it reminded me of  
 
bennett123
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RE: New Livery For Air Malta

Tue Jul 31, 2012 7:43 pm

IMO, it would have been much better to stay with red and white.
 
retrolivery
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RE: New Livery For Air Malta

Tue Jul 31, 2012 10:08 pm

Quoting OA260 (Reply 32):
Indeed . it would not have looked so bad if they had just kept to red at the back but this green and yellow/orange ''dash'' of paint just looks cheap .

Agreed. It looks too much like if Avianca had a charter division. I really don't care for this new livery very much at all.
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ZKOJH
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RE: New Livery For Air Malta

Wed Aug 01, 2012 7:52 am

Like this a lot! Looks very fresh   much better then some of the europen airlines out there,
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tonystan
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RE: New Livery For Air Malta

Wed Aug 01, 2012 9:06 am

The whole scribbled "The airline of the Maltese Islands" is totally unneccessary and just screams of some dodgy charter logojet! The yellow tick looks like it belongs on the side of a pair of trainers.

The tail looks great and the cross is still there but the bit directly below the tail that wraps around the fuselage is just tacky and I really do feel it will date very quickly unlike the last colour scheme which probably had a fair bit of life left in it!
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