Hawaiian Airlines has opened sales offices in Shanghai and Beijing, is actively recruiting Mandarin-speaking flight attendants, launched a Chinese-language website last week and began flying nonstop daily to Seoul -- a connection for travelers from China and other locations in Asia.
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“We do have aspirations for China. We’re very focused on it,” (HA CEO Mark Dunkerley) said. He added the airline will establish flights to China “as soon as we have a level of confidence we can get in there successfully.”
Dunkerley said the airline is working to understand how this burgeoning market makes purchasing decisions — an important factor in determining Hawaiian Airlines’ approach to expanding to China.
It's been known for years that HA has China in their medium-to-long term plans, but the bit about specifically hiring Mandarin-speaking FAs sounds new. I suppose this also means they're not going to wait for Mainland China to join the Visa Waiver Program before starting flights there.