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China Southern's New 787 Livery

Thu Aug 16, 2012 7:14 pm

This was discussed a bit in the 787 production thread but I thought it warranted its own thread.


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Photo © KSK



Brilliant livery - simple, clean yet breathtaking!

[Edited 2012-08-16 12:38:22]
 
777way
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RE: China Southern's New 787 Livery

Thu Aug 16, 2012 7:23 pm

It should become their official new livery fleetwide.
 
HorizonGirl
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RE: China Southern's New 787 Livery

Thu Aug 16, 2012 7:27 pm

This is an absolutely stunning design! I love it!

Devon

Edit - typo

[Edited 2012-08-16 12:28:25]

[Edited 2012-08-16 12:36:32]
Flying high on the Wings of the Great Northwest!
 
avi8
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RE: China Southern's New 787 Livery

Thu Aug 16, 2012 7:30 pm

When will this aircraft be delivered?
avi8
 
timf
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RE: China Southern's New 787 Livery

Thu Aug 16, 2012 8:54 pm

It looks great! This does beg the question though, has there ever been another aircraft type where special liveries have been so prolific?
 
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Vasu
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RE: China Southern's New 787 Livery

Thu Aug 16, 2012 11:49 pm

Quoting timf (Reply 4):
It looks great! This does beg the question though, has there ever been another aircraft type where special liveries have been so prolific?

True... and the other "new" one, the A380 doesn't seem to have any special liveries that I can think of... why not?
 
CX Flyboy
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 4:34 am

Apparently all but oneof their 787s (The already painted one I assume!) will carry this special scheme, making the one in their normal livery the special one!
 
VC315
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 4:59 am

Quoting CX Flyboy (Reply 6):
Apparently all but oneof their 787s (The already painted one I assume!) will carry this special scheme, making the one in their normal livery the special one!

It is likely that 9 out of 10 will receive this special 787 livery, however, CZ is actually repainting aircrafts before the delivery...I was told they're more than one 787 painted in the usual CZ scheme beforehand and were waiting for GE engines. But they're all undergoing repaint process starting this month.

Thus, I'm wondering whether the remain one will be in SkyTeam livery..and that wouldn't be bad either.
 
qf002
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 5:04 am

Quoting Vasu (Reply 5):
True... and the other "new" one, the A380 doesn't seem to have any special liveries that I can think of... why not?

Probably because deliveries and customers were more spread out, and because it is such a visually different aircraft. The 787 is much harder to distinguish for your everyday traveler (from the outside at least), and they will be filling up airports far sooner, so operators want to make their planes stand out to take advantage of the new plane 'advantage'.
 
Lufthansa
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 6:01 am

Quoting Vasu (Reply 5):
True... and the other "new" one, the A380 doesn't seem to have any special liveries that I can think of... why not?

Malaysia Airlines?
 
celestar
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 6:49 am

This is very nice. I think it beats ANA special livery on 787.
Wish they paint more aircraft like this one but apparently according to CXFlyboy, this would be the only one.
 
ghifty
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 7:35 am



Quoting celestar (Reply 10):
This is very nice. I think it beats ANA special livery on 787.

 checkmark 

It's very whimsical, and with the feather motif it captures the sense of flight.. ANA's special 787 livery, while nice to look at is really just nice to look at.. it doesn't invoke as much.

That being said, the placement of the "787" seems kinda awkward.

[Edited 2012-08-17 00:38:52]
Fly Delta Jets
 
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Vasu
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 8:36 am

Quoting Lufthansa (Reply 9):
Malaysia Airlines?

I thought that was their permanent new one?
 
CX Flyboy
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 9:10 am

Quoting celestar (Reply 10):
This is very nice. I think it beats ANA special livery on 787.
Wish they paint more aircraft like this one but apparently according to CXFlyboy, this would be the only one.

I think you misunderstand. I have heard that 9 out of 10 aircraft will be in this special scheme.
 
U2380
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 9:45 am

Quoting Vasu (Reply 5):
True... and the other "new" one, the A380 doesn't seem to have any special liveries that I can think of... why not?

Possibly because, as a virtue of its size, the A380 is distinctive enough to be recognised as something 'different' or 'new' without a special livery.

The 787, as technologically complex as it is, is (aesthetically) just another twin and a stubby one at that. Hence, why the airlines feel the need to advertise it as something new, so that your average Joe Bloggs will take note.

Or at least that's the way I see it.
 
mdavies06
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 9:55 am

They should paint this across their entire fleet. Their current livery is very 1980s  
 
wouwout
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 10:04 am

the graphics are nice, however too many different fonts for my taste. Makes it messy.
 
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Revelation
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 10:30 am

I think it's fabulous, and am surprised at all the nitpickers here.

I wonder who designed the livery?
Inspiration, move me brightly!
 
TreeHillRavens
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 10:54 am

Quoting Vasu (Reply 12):
I thought that was their permanent new one?

Nope. It's not. The only thing the MAS management has confirmed is that all 388 will be painted in that blue/white livery. The rest of the fleets will still be painted in red/blue/white. Corporate logo is still the same as the one they have been using for more than 2 decades, same design, same shape. The corporate Malaysia Airlines font/design is still the same too.
 
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817Dreamliiner
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 11:04 am

Its a really nice livery, well done to them! I hope we see some more special liveries by other airlines when they get their 787s.
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KarelXWB
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 11:08 am

Quoting Revelation (Reply 17):
I wonder who designed the livery?

"John Hull at Teague designed the livery, based on an egret." @ http://kpae.blogspot.nl/2012/08/paine-field-august-16.html
Close, but no cigar http://vine.co/v/OjqeYWWpVWK
 
frigatebird
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 11:33 am

While I generally like it when an airline paints an aircraft in a different way than a white fuselage and a logo on the tailfin, IMO they've a bit too far with this scheme. To me it looks more like something belonging to a Brazilian carnival parade than a serious passenger airplane. Since I see nothing but positive comments I probably will get    for this, but I like the United 787 livery much better, a mix between its own and the Boeing 787 'light' livery.
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gr09
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 11:34 am

Wow it's beautiful! Really love it!
 
Jettravel
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 12:11 pm

Finally excellent colors !!
 
n729pa
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 12:26 pm

.......not enough white on it

What a relief to find an airline willing to try something other than 95 shades of white for a change. Joking aside I actually think it's very nice.
 
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Revelation
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 12:47 pm

Quoting KarelXWB (Reply 20):
"John Hull at Teague designed the livery, based on an egret."

Thanks, I hadn't seen that yet.
Inspiration, move me brightly!
 
VC315
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 1:00 pm

Just out of curiosity, do you guys think it would be possible for XIAMEN AIR (MF) to use the same livery (except the logo/text) on its B787 fleet at all? Given that CZ is MF's parent company,and more importantly, egret has long been the symbol of XIAMEN AIR.
 
AnsettB727
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 2:36 pm

I think it's a big improvement on the standard livery, but it always looks so cheap and nasty to me. I'm not pretending to be a design expert, but I think if they changed the font used for the English 'China Southern' that would make a world of difference: as it stands it looks like an last minute add-on.

On that point: many of the Chinese airlines often use slogans or phrases which have clearly not been run-past a native English speaker. Several times in SYD and MEL I've seen their ads - you understand their message, but it's not how you'd normally convey what they have to say. If they want to win locals over to their service, they need to improve their marketing outside of China.
 
VC315
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 3:06 pm

Quoting AnsettB727 (Reply 27):
but I think if they changed the font used for the English 'China Southern' that would make a world of difference: as it stands it looks like an last minute add-on.

Idk, I feel quite the opposite. I reckon the font for 'China Southern' looks alright, but the chinese characters seem a bit off.

Quoting AnsettB727 (Reply 27):
If they want to win locals over to their service, they need to improve their marketing outside of China.

True. I watched a China Southern TVC in English (http://www.youtube.com/watch?v=_tkH1Vu8N2A) on YouTube the other day, it uses a voice-over that is the literal translation of its Chinese version. Even so, It does nothing for me, just too much talking and the phrasing, as well as the pacing, is awkward. This has been an issue all along, but it is by no means unique to Chinese carriers. It's somewhat a thing when you're doing business in another country.
 
caetravlr
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RE: China Southern's New 787 Livery

Fri Aug 17, 2012 6:22 pm

I'm curious to see the other side. Does it look exactly the same, or the way the paint wraps around do the blue and the white switch from the front to the back on the other side?

Whatever it is, it's awesome, and I hope to see some on the CHS ramp soon!
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