upgrademaster
Topic Author
Posts: 3
Joined: Fri Aug 24, 2012 2:31 pm

New Airline Seating Company: Optimares

Fri Aug 24, 2012 4:40 pm

Seems like the aicraft interiros' competitive arean has a newcomer , Optimares from Italy.

http://blog.apex.aero/cabin-interior...s-zest-premium-seat/#comment-23365

There is a real need of innovation in the market but, in economy class ? Whst can really be done ? What are the chances that a new seat supplier succseeds with B/E and the giants already so strong ?
 
tonystan
Posts: 1323
Joined: Sat Jan 07, 2006 7:39 am

RE: New Airline Seating Company: Optimares

Fri Aug 24, 2012 9:59 pm

Quoting upgrademaster (Thread starter):
Whst can really be done ?

Thinner, lighter materials. Innovative spacing to increase leg room but squeeze in more revenue earning seats. New concepts in IFE installation. Staggered seating. The list is possibly endless!
My views are my own and do not reflect any other person or organisation.
 
quiet1
Posts: 289
Joined: Fri Apr 02, 2010 7:39 am

RE: New Airline Seating Company: Optimares

Sat Aug 25, 2012 7:02 am

The name, Optimares, while probably dreamy in Italian, can appear in English as a contraction of optimum + nightmares.     
 
VC10er
Posts: 2285
Joined: Tue Feb 20, 2007 6:25 am

RE: New Airline Seating Company: Optimares

Sat Aug 25, 2012 2:43 pm

Quoting quiet1 (Reply 2):

YOU ARE SO RIGHT! The name Optimares is just awful and a simple global linguistic check would have flagged that. We do a lot of "naming" at my company and have a large dept dedicated to the art and science of naming. The other thing, unless one can't see or feel the features in their flat bed seat, it certainly doesn't look so "OPTI".
The world is missing love, let's use our flights to spread it!
 
questions
Posts: 1165
Joined: Thu Sep 15, 2011 4:51 am

RE: New Airline Seating Company: Optimares

Sat Aug 25, 2012 2:52 pm

From the photo on the website provide, there does not appear to be anything unique or new about the premium lie-flat seats. Where is the innovation this new company is providing? How does it plan to compete in this space if the seats do not have a competitive advantage?

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos