Legend shows loss of 10.8 million Early performance by start-up carrier expected, CEO says
The fight between AA and Legend could be made into a mini-series. I sometimes feel it all comes down to Dallas vs. Ft. Worth. Dallas-based Legend vs. Fort Worth-based American.
Pilot 1113, I don't know how indepth your paper is supposed to be, but these articles might help. I like to think of it as Battle of the Love (Field) Shack: The Mini-series.
Although it's a bit dated, here's an interesting article on Legend from the Dallas Observer that gives a good history of what they've been through and what they have planned for the future.
Loaded for takeoff
Although these articles are also old, they are two of the best (or at least most interesting) I've come across regarding the whole issue of Dallas, Ft. Worth, American, Legend and the Wright Amendment. The first one is really really long (and juicy; reads like a tabloid) and they both give a good history. They're both from the Dallas Observer.
The (W)right to fly
Enough is enough
And more recent news articles:
From The Dallas Morning News:
Rival may let American use gates at Love
Southwest Airlines planning proposal to offer office space at north concourse
American Airlines unhappy with gate offer at Love
Exchange of letters shows conflict between carrier, Dallas over which concourse to use
City standing pat as American renews request for Love Field gates
American to cancel Love-Austin flights
Those gates redesignated for long hauls
What's interesting about the above article is the fact that AA is using the lack of space as an excuse for cancelling the DAL-AUS service. If they really thought they would ultimately win the battle for the East Concourse, they would have just shifted the DAL-AUS flights, which used regional jets, over to the ground-level gates that Southwest originally offered and temporarily used the shared gates with CO for the new service to LAX and ORD.
Struggle over Love gates a quagmire
City politics, conflicts between airlines, threat of lawsuits make solution elusive
Southwest defending its turf
Kelleher says it won't give up Love Field space
American begins Love construction
Airline is betting city will OK use of gates
American told to halt work on gates
Love Field construction violates lease, city says
American may opt to halt Love flights
CEO says move possible if east gates denied
Regional rival cuts American some slack
Carriers will continue to share Love gates
Legend's flights upheld
Appeals court splits; issue awaits final test
And from the Fort Worth Star-Telegram:
Appeals court backs Love expansion
From The Dallas Morning News:
Legend had room to spare in 1st month
Carrier's CEO calls April statistically insignificant
Love Field petition in the works
Five council members seek concourse vote
American leads Legend slightly inpassengers
From the Fort Worth Star-Telegram:
American seeks delay in Dallas vote
Atlantic Southeast Airlines to lease gate from Legend for launch of Love-Atlanta service
And from the Dallas Morning News:
Delta unit picks Legend Terminal
Neighbors battling Love Field growth (So what else is new? )
Interesting that one of the council representatives for the neighborhoods around Love Field is married to an AA pilot.
From WFAA Channel 8 in Dallas:
Supreme Court refuses to Rule on Love Field Dispute
From The Dallas Morning News:
Legend narrows gap at Love Field
Legend flies high in July, figures show
Startup passes American in Love passenger numbers
The article also mentioned that Legend got the lease on it's terminal changed and can now fill all 56 seats instea of the 50 it had been limited to.
Legend's passenger numbers soar
The secret's out New devotees discover Love Field
The article I posted at the top is the latest and that's where things stand right now. It's better than any episode of "Dallas" or "Dynasty" and I can hardly wait for the season cliff-hanger.
You might also try going to http://www.bizjournals.com and do an advanced search for "Legend Airlines" or "Love Field" for articles in the Dallas Business Journal. There are many going back to mid-1996 which include the time period when American first leased the East Concourse at Love Field.
Hope you get an A on your paper.
I know that many might defend AA and say "Why should they just let Legend come in and take away some of their best paying passengers?" It pains me to say this, but I guess I would have to agee with them, simply because that's the way business is done these days.
Back in the old days (Gee, feel so old right now ) the airlines all charged the same price and the ones who were successful were the ones who gave the best service; gave the passengers what they wanted. It seems today, though, that the main focus is on getting bigger, not necessarily better. I miss the old days. I find that I get much better service on some of the smaller airlines, simply because they have fewer employees, which makes for better communication within the ranks. With the bigger carriers, sometimes they have so many employees that it seems like the right hand doesn't know what the left hand is doing.
I don't see anything wrong with AA trying to compete with Legend, but my idea of competition and AA's idea of competition seem to be two different things. My idea of competition is when you try to offer a better product than your competitor. AA's idea of competition seems to be to try to keep the competing airline (in this case, Legend) from ever taking off. And if the competing airline does finally start service, then they go all out and try to get rid of them quickly so they can go back to being king of the hill. Why compete when you can kill?
Regarding upper management, I think the airline business has become very egotistical. When Best Buy or Lowe's decides to build a huge store next door to Home Depot, you don't see Home Depot taking them to court to prevent them from doing so. do you? Yet this behavior seems perfectly acceptable in the airline industry.
Regarding AA and their so-called "dirty tricks" all I can say is that they've always played hard-ball and that's probably why they are as successful as they are today. And it's not just AA, it's the other airlines, too, but it just seems that AA's dirty laundry gets aired more than others, in the DFW area, anyway.
Here's a parody commercial for AA that I would love to see on Saturday Night Live. Start out with a picture of all the top AA executives sitting around the table loking grim. Then have a series of either photographs or film clips of various AA attorneys passionately arguing their cases in court, shouting OBJECTION, YOUR HONOR! and banging their fists on the table. In the background would be AA's old theme song:
From the sunrise in the east
To the sunset in the west
We're American Airlines
Doing what we do best.