In light of the fact that YNG has initiated this very thing I am now wondering what your opinion is of the concept of acquiring pledges for extra cash potential to attract new air service. Some airports have acquired a grant and some have not but in their desperation to attract new air service everybody knows that cash is king.
Personally I favor seeking out local businesses that seem to be doing well. Using TOL as an example I have suggested in a local forum that they seek out the administration of the local Jeep factory. Jeeps could be parked in the terminal on display for travelers to look at along with any desired advertising displays. Jeep could help fund with a larger amount something that might assist in sparking a new airline entrant to the airport.
A local casino could set up a similar arrangement with advertising displays and even a few slot machines in the terminal or terminal bar in exchange for a large amount like I suggested with Jeep.
I guess the difference is actual funding as apposed to pledges and in potentially larger amounts.
I am not knocking what YNG is doing whatsoever. I am merely pointing out what they are doing and what I like better. Each airport administration has to decide what is best for them or I suppose both concepts could be initiated at the same time.
What do you think about these two concepts?
Courtesy: WKBN-TV - Video Report At Link
Airport Asks For Pledges To Help Daily Service Take Off