|Quoting koruman (Reply 7):|
I have lived in Australia for some time but have friends who own businesses in central Auckland and Queenstown who report minimal patronage by Chinese visitors compared with other nationalities. They do report significant patronage by visitors from Hong Kong and Singapore, but virtually nothing by visitors from the PRC.
First I agree with what you say. the Chinese market is very different and often controlled by the tour operators. And tour operators dont bring much wealth into New Zealand nor do we see much spread on the spending.
But the VFR, "father of student" market is very different to the tour-operators. It contributes a lot to the local economy both directly and indirectly.
Ive seen figures from one well known European carbrand in Auckland showing that over 40% of the 100.000 NZ
dollar plus category cars are bought by Chinese residents. In many cases its student on visas spending daddys cash. Money that goes straight into New Zealand and really contributes to the economy. Ive also seen ethnic estimations from Skycity in Auckland. the PRC
nationals aren't scared to spend cash there thats for sure and SkyCity is part of the main society here. These are just examples.
While quite a few kiwis might dislike the sight of rich Chinese shopping in Parnell and Newmarket its very clear that luxury shops are depedant upon PRC
customers. An associates wife manages a luxury boutique in Newmarket and she sees more than 75% of her high end sales to Chinese visitors. (Herself being HongKong Hokkien so we can say she knows the difference between PRC
, Overseas Chinese and Cantonese HongKong customers.)
The money many of the VFR:s and students fathers spend in Auckland makes any finance minister wet his pants from joy. China will only become more and more important for New Zealand. if nothing else China's government will ensure that we see sizeable investments here so that they when needed will have some influence to balance the direct line where apparently the US can order the New Zealand PM
and judiciary to do anything (hello illegal actions taken on direct order from the US against the fat German lad behind megaupload)
the challenge is to make these more wealthy PRC
choose Air New Zealand.
At the moment they aren't, most come in on other Asian airlines. I know a diamond merchant in Auckland. he flies fortnightly to different Asian ports, always first or business class. He flat out refuses to fly NZ
. This is a big issue and when I attend the European business communities gatherings in Auckland and we discuss travel hardly anyone flies NZ
. Same goes for kiwi fliers heading to Asia on a regular basis.
doesn't have a monopoly going to Asia thus we tend to choose the airline providing us the best benefits. Airpoints and loyalty doesnt work when there is competition and the flier has a choice...
As far as I can see, being in China is important for NZ
. Its a strategic market that's growing. The key is if NZ
can persuade this growing market to choose NZ
and if they can attract other segments besides tour-groups and cheapest fares from Flightcentre.
If they loose the Chinese markets there is virtually nothing left in Asia.
Japan isn't a growing market nor does Japanese tourists flock to New Zealand.
Destinations such as DPS
is more of the tourgroup flights just this time originating in New Zealand instead.
To be honest I think NZ
has done pretty well lately in regards to their route map.
Airpoints has been devalued and turned into a shopping card. But NZ
still get as many paying passengers so while some fliers will complain (and rightfully so), the bottomline doesnt. Where there is competition NZ
has already lost most fliers and if your mainly flying east, TT
or domestic you are likely to stick with NZ
as it stands now. Sad but true.
No One Likes Us - We Dont Care.