staralliance85
Topic Author
Posts: 182
Joined: Sat Jul 02, 2011 3:29 am

Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 1:16 am

There have been rumors that VA is looking into joining Skyteam. They seem to have a comfortable relationship with DL so do you think they will just join the ST alliance?
brad Fitzpatrick
 
AusA380
Posts: 113
Joined: Wed Jan 28, 2009 10:38 am

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 1:47 am

I think the challenge is they also have a close relationship with NZ and SQ who are in *A and EY who is unaligned.
 
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jetfuel
Posts: 1039
Joined: Tue Jan 11, 2005 10:27 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 3:09 am

NO. Joining Skyteam means additional costs with virtually no real benefit. World ailrine Alliances are going to become a thing of the past ...
Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
 
spiritair97
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Joined: Fri Jan 07, 2011 9:28 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 4:01 am

Quoting AusA380 (Reply 1):

Speaking of NZ, do they even have any aircraft in the Star Alliance colors?????
 
ZKOJH
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Joined: Mon Sep 13, 2004 9:51 am

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 4:10 am

Well VA said a while back that they weren't interested in joining 'STAR' so who Knows! NZ have one A320-200 painted in 'Star Alliance colours' being ''ZK-OJH''
Vietnam time..
 
CXfirst
Posts: 2924
Joined: Tue Jan 30, 2007 8:13 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 4:18 am

Quoting jetfuel (Reply 2):
Joining Skyteam means additional costs with virtually no real benefit.

Not entirely true, alliances have a benefit. A move to Star Alliance would secure me as a Virgin Australia traveller, so surely a move to Skyteam would attract passengers.

However, I will say that Virgin would benefit much more from Star Alliance. When Ansett operated, they created a lot of Star Alliance members, many who stuck with star after Ansett collapsed, as they still had options in NZ and SQ. Bringing Star back to domestic would secure those passengers (granted a few of them would be flying VA already as they don't want to fly QF).

-CXfirst
 
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EK413
Posts: 4394
Joined: Sat Nov 29, 2003 3:11 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 4:20 am

Quoting jetfuel (Reply 2):

World ailrine Alliances are going to become a thing of the past ...

Agreed totally... Clearly demonstrated with the QF/EK & AA/EK (pending) alliance agreement...

EK413
Good evening, ladies and gentlemen. We are tonight’s entertainment!
 
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ERJ135
Posts: 673
Joined: Thu Nov 09, 2000 4:04 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 5:52 am

Its fair to say that alliances are of little benefit these days when you see an increasing number of airlines choosing their own operating partners as opposed to a hat full already in a group like OW or Star or Skyteam. The QF/EK link is a prime example, QF drops Frankfurt gains DXB and access to 50 eurpoean ports including Frankfurt thanks to EK and that is something OW can't give them. Virgin AUS in a similar way has linked with their own preferred partners in NZ, SQ, EY and DL, again a setup that no existing alliance can give them.

So Will Virgin Australia Join Skyteam? The simple answer is no as there is no need to.
I remember when the DC-3 was new!
 
CXfirst
Posts: 2924
Joined: Tue Jan 30, 2007 8:13 pm

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 8:11 am

I agree that there might not be any real benefit for route network, however alliances do bring in passengers.

I can guarantee that there are passengers flying QF because of oneworld network, often business travellers that like the benefit of lounge access worldwide. Skyteam or Star would gain passengers for VA that like worldwide benefits.

-CXfirst
 
IndianicWorld
Posts: 2829
Joined: Mon Jun 04, 2001 11:32 am

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 10:09 am

Its far easier to just create partnerships like it has done with various carriers in various alliances. SQ (Star), NZ (Star), Delta (Skyteam). EY (unaligned), Hawaiian (unaligned), Virgin America (unaligned) and Virgin Atlantic (unaligned) show the varied nature of their relationships, which gives flexibility to give pax numerous options.

Yes alliances have their benefits but they can be costly to join and sometimes struggle to gain any real rewards for an airline.

I like the strategy they have taken on board.
 
vaus77w
Posts: 140
Joined: Sun Aug 21, 2011 11:05 am

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 12:17 pm

Quoting IndianicWorld (Reply 11):

Its far easier to just create partnerships like it has done with various carriers in various alliances. SQ (Star), NZ (Star), Delta (Skyteam). EY (unaligned), Hawaiian (unaligned), Virgin America (unaligned) and Virgin Atlantic (unaligned) show the varied nature of their relationships, which gives flexibility to give pax numerous options.

Yes I think their current strategy of cross-alliance partnerships seems to be working pretty well for them. I think this is because of their small international network (on their own metal at least) as opposed to QF who have their own a/c to fly to many more places.
 
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TWA772LR
Posts: 4075
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RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 10:27 pm

Off topic and far fetched, but how about a "Virgin" alliance? With Virgin Atlantic, Virgin Australia, and Virgin America? Wow, typing this out, I thought there were more Virgin airlines... Just an idea I've played around with before.
And for my next miracle, I'm gonna turn water into funk!
 
Motorhussy
Posts: 3270
Joined: Thu Mar 30, 2000 7:49 am

RE: Will Virgin Australia Join Skyteam?

Mon Sep 17, 2012 10:39 pm

Quoting spiritair97 (Reply 3):
Speaking of NZ, do they even have any aircraft in the Star Alliance colors?????

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Yes but not sure if it hasn't been repainted to classic NZ scheme.

Can't see VA joining Skyteam, as others have said, it doesn't need to as it has more to offer the many other airlines that serve Australia from various alliances. Other airlines need feed from around Australia and VA can benefit from the inbound business from other countries.
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