United1
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New UA Comercial

Wed Sep 19, 2012 5:03 am

Looks like there is a new UA commercial out called "Just the beginning" I think I like the Olympic ones a bit better but kind of a neat departure from what UA and CO used to do for advertising.

http://www.youtube.com/watch?v=__SUm8u7uXE&feature=g-crec-u
I know the voices in my head aren't real but sometimes their ideas are just awesome!!!
 
RyanairGuru
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RE: New UA Comercial

Wed Sep 19, 2012 5:43 am

"It's just the beginning of what's to come" - that's precisely the sort of message I wanted!!! As I said in the website update thread, they had to be careful: if the ad tried to suggest that everything was fine and dandy and rainbows and unicorns then it would fall flat on its face because it would appear hollow. I said that instead they needed something that generated excitement about the work in progress.

While the add itself isn't anywhere near as good as Keep Climbing, I think they definitely got the fundamental message right. Good job UA!
Worked Hard, Flew Right
 
UALFAson
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RE: New UA Comercial

Wed Sep 19, 2012 6:17 am

It's not bad. I'm not crazy about the fact that it's 20 seconds into the 30-second ad before you start hearing "Rhapsody in Blue" and have any idea that they're talking about United, but I like the "this is just the beginning" tag line. Definitely allows for the capacity to expand and go in lots of different directions as various improvements roll out.

Airline advertising is all about the emotion and excitement of taking to the skies even if the reality isn't as pleasant. Let's tug at the heartstrings, let's get me excited about seeing the world, make me want to get onboard a United flight RIGHT NOW! This ad is a pretty good start.
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
VC10er
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RE: New UA Comercial

Wed Sep 19, 2012 7:53 am

Really? I'm great with the "what's to come message" it is what everyone needs to hear. But it looks like a clip from "the hub" vs something more emotional. It doesn't even seem like a McGary Bowen ad to me. Perhaps just a teaser ad for now.

I want them to really succeed - good luck UA!
The world is missing love, let's use our flights to spread it!
 
dartland
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RE: New UA Comercial

Wed Sep 19, 2012 3:53 pm

Agree with comments above, but this ad is amateur hour compared to Delta's Keep Climbing campaign -- which accomplishes a similar message (it's a work in progress) but does it in a much more empathetic way.
 
spiritair97
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RE: New UA Comercial

Thu Sep 20, 2012 12:08 am

BTW that's the 787 they featured in the commerical. If you take a look at the video of the unveiling of the UA 787, they open the hangar door slowly and play Rhapsody in Blue in the background. I had no idea what the point of it was until this commercial.
 
malaysia
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RE: New UA Comercial

Thu Sep 20, 2012 1:19 am

It is a 777, I can tell by the APU intake at the end
There Are Those Who Believe That There May Yet Be Other Airlines Who Even Now Fight To Survive Beyond The Heavens
 
DualQual
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RE: New UA Comercial

Thu Sep 20, 2012 1:19 am

Quoting spiritair97 (Reply 5):

Are you talking about the part of just the undercarriage as the doors open? The tail is a 777 at the end.
There's no known cure for stupid
 
spiritair97
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RE: New UA Comercial

Thu Sep 20, 2012 1:32 am

Quoting DualQual (Reply 7):

Yes I was referring to the beginning with the undercarraige and the doors opening. You are correct, the tail does point to a 777.
 
panam330
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RE: New UA Comercial

Thu Sep 20, 2012 1:34 am

Whoops! They're using the wrong logo again!  
 
N172DM
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RE: New UA Comercial

Thu Sep 20, 2012 3:06 am

Not a bad commercial, but I'm looking forward to the "what's to come" part. You can do better, United!

Cheers,
Danny
And in the world, a heart of darkness... -U2
 
SonomaFlyer
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RE: New UA Comercial

Thu Sep 20, 2012 3:10 am

Its a good start you grumpy people!    I love the music which hails back to the best of the sUA advert campaigns. If they can get their labor issues sorted, things could really take off.
 
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United787
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RE: New UA Comercial

Thu Sep 20, 2012 3:20 am

Finally, something promising from the marketing/branding end of the business! I am excited for what United can become in 2013...could be amazing!
 
Tbone354
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RE: New UA Comercial

Thu Sep 20, 2012 4:20 am

I watched that ad twice and I am still thinking: Huh? What? Come to think of it, how many airline commercials do you ever see? I used to see one for AA every few months and that is all I can remember. At least in the past several years.
 
goldenargosy
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RE: New UA Comercial

Thu Sep 20, 2012 4:44 am

A long list of stale RTBs (Reasons To Believe) -- a few added destinations blah blah seats blah blah blah app blah blah. A list of features cobbled together with an inspiring soundtrak does not build a mega brand. It says you don't have a clear positioning for your brand. Sure every brand can tout their features, but features have to ladder up to some bigger end benefit for the consumer -- and I guess we gotta wait for it, because right now what their offering up to the consumer is a whole lot of yawn. No doubt that the people who follow these forums are titillated, but that's not United's intended target audience. Good production and music, but at heart, there is no there there.
 
UAL777UK
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RE: New UA Comercial

Thu Sep 20, 2012 8:32 am

I think its okay and thats about it, simple and to the point.

I hope that the next one plays on the 787 and tells the public that UA will be the first US carrier flying it blah, blah blah......with of course a shed load of Rhapsody in Blue thrown in!
 
toobz
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RE: New UA Comercial

Thu Sep 20, 2012 10:09 am

Quoting dartland (Reply 4):

Yeah I don't think it's that great. I'm with you. I like DLs commercials. I'm left with wanting more from this.
 
0newair0
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RE: New UA Comercial

Thu Sep 20, 2012 11:47 am

Quoting Tbone354 (Reply 13):
Come to think of it, how many airline commercials do you ever see? I used to see one for AA every few months and that is all I can remember. At least in the past several years.

I see Delta commercials often and, pretty much, everywhere I travel. Occasionally I may see one of their commercials twice in one day.


Delta's current campaign is brilliant and will be hard to beat. If all of the upcoming commercials for the new UA are going to be similar to the "Just the Beginning" commercial, I don't think it's going to be better, or even on the same level, as Delta's current campaign. The commercial relies to heavily on the music (my assumption is that they are trying to make people have memories of the "good ol' days" with the music) and they do not visually reinforce anything that the speaker is talking about. I personally think the "Just the Beginning" commercial should have been more like Delta's "Atlanta Anthem" ...the commercial they used coming out of BK.
"The future belongs to those who believe in the beauty of their dreams."
 
DL WIDGET HEAD
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RE: New UA Comercial

Thu Sep 20, 2012 12:06 pm

It's a very boring commercial and it's time for UA to move past the "begining". They've been using that "it's only the begining" crux for far too long to mask their poor service and somewhat mismanaged merger. Try again UA.
 
AirframeAS
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RE: New UA Comercial

Thu Sep 20, 2012 12:14 pm

Quoting spiritair97 (Reply 5):
BTW that's the 787 they featured in the commerical.

And you know this, how? Looks like a 777 throughout to me.

Quoting spiritair97 (Reply 5):
If you take a look at the video of the unveiling of the UA 787, they open the hangar door slowly

All hangar doors open slowly to prevent damage to aircraft. This door could very well be in either IAH or ORD.

I'm not convinced its a 787.
A Safe Flight Begins With Quality Maintenance On The Ground.
 
bohica
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RE: New UA Comercial

Thu Sep 20, 2012 2:39 pm

Quoting panam330 (Reply 9):
Whoops! They're using the wrong logo again!

That's exactly the problem. Every time I see the globe, I immediately think Continental. Then I realize it's United. I'm sure I'm not alone. United definitely has an identity crisis which needs to be addressed.
 
BC77008
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RE: New UA Comercial

Thu Sep 20, 2012 6:18 pm

[quote=bohica,reply=20]
Naaah if they go back now and undress out of the globe and redress back into the tulip it will only make the airline seem very unsure of itself in the eyes of the public. Better to keep moving forward! And I hardly would call this an identity crisis.
"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
 
lhcvg
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RE: New UA Comercial

Thu Sep 20, 2012 6:28 pm

Quoting BC77008 (Reply 21):
Naaah if they go back now and undress out of the globe and redress back into the tulip it will only make the airline seem very unsure of itself in the eyes of the public. Better to keep moving forward! And I hardly would call this an identity crisis.

Wasn't it mentioned that a new logo is "in the works" but just TBA? Anyway, better to unify all branding now then worry about a new logo for the merged company later after all the big stuff is sorted out.
 
Mainliner
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RE: New UA Comercial

Thu Sep 20, 2012 6:53 pm

Definitely a 777. This would have been a perfect spot to announce a new livery, with a sneak peak of a new tail design. Oh well.
Every flight counts.
 
goldenargosy
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RE: New UA Comercial

Thu Sep 20, 2012 7:12 pm

Quoting 0NEWAIR0 (Reply 17):
I see Delta commercials often and, pretty much, everywhere I travel. Occasionally I may see one of their commercials twice in one day.


Delta's current campaign is brilliant and will be hard to beat.

Agree 100%. Living in NYC I see Delta ads about 2 to 4 times per day. And they're strong communications. Being a New Yorker I especially connect with the one they run locally (see link below). It speaks directly to me and it gives me an emotional connection with the airline, something that United's new commercial doesn't. Check it out and maybe you'll see the sweeping difference between the strength of Delta's martketing department vs. the bland one over at United.

http://youtu.be/dIbjnsofkxk
 
sshank
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RE: New UA Comercial

Thu Sep 20, 2012 7:55 pm

Quoting bohica (Reply 20):
That's exactly the problem. Every time I see the globe, I immediately think Continental. Then I realize it's United. I'm sure I'm not alone. United definitely has an identity crisis which needs to be addressed.

Exactly. The wrong logo again.

Also looks amateurish compared to Delta's effort - which is about as good as I have seen in an Airline space. And this is from someone who is not a fan of Delta. It almost makes me want to fly them.
 
AirframeAS
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RE: New UA Comercial

Thu Sep 20, 2012 8:30 pm

Quoting panam330 (Reply 9):
They're using the wrong logo again!  
Quoting sshank (Reply 25):
The wrong logo again

Uhm, how is it the wrong logo? Every paycheck that UA has issued me has this logo. Every letterhead I've seen since being hired at the new UA bears this logo.

This is the surviving logo whether you guys like it or not.

Get over it. The whining is getting a bit old.
A Safe Flight Begins With Quality Maintenance On The Ground.
 
tommy767
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RE: New UA Comercial

Thu Sep 20, 2012 9:27 pm

It's OK. The Olympic commercials were much more exciting if you ask me.
"KEEP CLIMBING" -- DELTA

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