A couple of weeks ago Santos Dumont was closed for a long time due to fog. TAM's 9am Ponte Aeria was rescheduled for 1pm, all were delayed. Oy vay - buying a RT day-of is close to $1000 USD! A 50 minute flight. I recall $75 each way when it was either VARIG or TAM. That morning the line for GOL was like the line for the new iPhone.
I was in a panic, I had meetings in São Paulo. I went to Azul. For R$270 one way from SDU to Viracopos. Wow, what a deal!
It all made me think, the shuttle is over priced (yes, a last minute purchase) but with TAM, GOL, Webjet, Trip, Avianca Brazil...how is Azul doing? Considering a long term outlook what do they aspire to do to grow? With TAM being so big and globally international and alone in that regard, would Azul consider widebody aircraft and start to be a challenger brand to TAM? An Alliance? Or will Gol or Avianca beat them to the punch?
Given the Azul roots to JetBlue (due only to its founder) are their ambitions to just become the JetBlue of Brazil? How highly regarded are they within Brazil?